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3 Easy Tweaks to Drive Leads to Your Company’s LinkedIn Page

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LinkedIn is a powerful social media tool to drive both B2C and B2B sales. So how can you harness this powerful tool? Michael Mitilier, CEO/ Author with Rule of Thumb Biz will join us for this webcast. He’ll cover:

• The top updates you should be making to your company page.
• A simple way to monitor whether your content marketing strategy is working.
• How to utilize your company’s Showcases pages for optimal results.

Published in: Education, Business, Technology
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3 Easy Tweaks to Drive Leads to Your Company’s LinkedIn Page

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  2. 2. Session Framework • Michael Mitilier • CEO & Author • ruleofthumbbiz.com • Lora Ullerich • Digital Media Specialist • Coleinformation.com 2
  3. 3. Session Framework • 3 LinkedIn tweaks to generate leads. • Two bonus ideas to optimize your company page. • 5 things you can do today. • Questions? 3
  4. 4. •Cole Information Then & Now •Published in 1947 •Blue Book •Criss-cross directory of addresses and phone numbers •Invaluable information for: •Telemarketing •Debt collection •Law enforcement •Today, web-based lead generation for small business. 4
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  7. 7. Should I Be Using 83% of B-2-B marketers are using LinkedIn Source: Content Marketing Institute (October 2012) 33% | 52% Nonprofits and Associations using LinkedIn Source: Nonprofit Social Network Survey Report ?
  8. 8. What’s the difference? • Group • Company Page
  9. 9. Establish A Presence Inform about what you do Share your expertise Promote your products/services Build relationships
  10. 10. Establish A Presence
  11. 11. Establish A Presence Company Pages Construction Checklist  Update your profile image and info often to keep it current and fresh  Tell your brand story in a compelling biography  Spotlight employees, customers and products  Feature products and services to catch the eye of your target audience  Add SEO indexing to ensure maximum exposure when searched  Be creative
  12. 12. Attract Followers  Leverage your biggest brand advocates  Employees  Current clients  Your connections  Consider pay per click ads
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  14. 14. Cross Promote Add to digital and print collateral including: Digital Print
  15. 15. Engage with Followers  Start a conversation  Post status updates that link to rich content  Invite conversations  Include creative & thought-provoking images
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  17. 17. Engage with Followers
  18. 18. Engage with Followers  Optimal posts often happen during office hours  Keep updates brief, professional and post once/twice a day  Rotate updates between linked posts, images, video and engaging comments  Get employees involved  Ask for engagement (every once in awhile)
  19. 19. Brand Intensity  Recommendations  Shares  Likes  Endorsements
  20. 20. Brand Intensity
  21. 21. Analyze to Perfection Your post and updates’ “Engagement Rate” is an important Key Performance Indicator (KPI)
  22. 22. Analyze to Perfection
  23. 23. 5 Action Points •Update your professional profile and your company’s LinkedIn profile. •Add products and a contact to your page. •Consider creating a group. •Consider sponsoring a story. •Cross promote via social, digital and print.
  24. 24. Contact Mission Control Michael Mitilier Author Rule of Thumb for Business michael@ruleofthumbbiz.com facebook.com/ruleofthumbbiz twitter.cm/ruleofthumbbiz Linkedin.com/ruleofthumbbiz
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