2. 2Marketing Solutions
175,000,000+
registered members (as of Nov 2012)
The globally connected
professional network
5M+
Canada
65M+
USA
8M+
Brazil
3M+
Australia
34M+
Europe
2M+
DACH
2M+
Italy
3M+
France
3M+
Spain
3M+
NL
9M+
UK
14M+
India
3. 3Marketing Solutions
Promote trust and
message receptivity
Deliver compelling insights and
results with social media solutions
Reach the most influential, affluent
and educated audiences at scale
Quality Audience Business Context Marketing Impact
2x
more confident in information
found on LinkedIn than other
social sites2
1 The Nielsen Company @ Plan Rel 4 2011. Compared to WSJ.com.
2 LinkedIn Audience 360 Survey, US, August 2011
3 LRN ad effectiveness case study
1.6x
more C-suite reached on a daily
basis than competitor business
sites (801,000)1
+86%
increase in Aided Brand
Aware-ness among non
customers
(Consumer Durables brand)
LinkedIn: The Most Effective Way for Marketers to
Engage with Professionals Online
4. 4Marketing Solutions
Reach Influential, Affluent Professionals
Quality Audience Marketing ImpactBusiness Context
Source: The Nielsen Company
@Plan, US Adults age 18+, Rel 3 2011
Profession
Seniority
Education
Industry
Company Size
Geography
Group Membership
Business Decision Makers
HHI $100K+
Target By
15.8%
24.1%
26.7%
Faceb…
NY…
LinkedIn
Comp
20.0%
31.9%
34.4%
Faceb…
NY…
LinkedIn
Comp
5. 5Marketing Solutions
Align Message with Business Opportunity
LinkedIn Audience 360 Survey, US, August 2011
3 out of 4Members use LinkedIn for everything business, from
keeping up on trends to reading business news
Members are 2x more confident in the information
found on LinkedIn than any other social site
64%agree that LinkedIn helps develop relationships
and grow new business
Business ContextQuality Audience Marketing Impact
6. 6Marketing Solutions
Extend Marketing Impact
Marketing ImpactQuality Audience Business Context
Product portfolio
engages on all levels
38%
lift in likelihood to apply for a
credit card in the next 12 months
Financial Services Customer
Authentic data
powers reporting
89%
more leads generated on LinkedIn
than on a leading ad network at a
third the cost per lead
Professional Organization Customer
Network effect
extends marketing
2,000
product recommendations in two
weeks generating 500,000 viral
updates about products & services
Technology Customer
7. 7Marketing Solutions
Power and Accuracy of Professional Profile Data
Who Visits Your Page? Who Saw Your Campaign?
Who Clicked On Your Ads? Who Viewed Your Ads?
13. 13Marketing Solutions
LinkedIn Targeted Status Updates
Engage those most interested in your brand
Amplify thru
Network
• Network Update Status
• Company Followers
• API/Web Plug-Ins
54,534 targeted
followers
(out of 236,031 total
followers)
LI Positioning & Value Prop: High-Level, QualityReach Influential, Affluent Professionals – Option 2: QualityWe have a higher composition of business decision makers, high-income earners, and college or post-college graduates than leading business and social websites. And you can target these quality professionals by not only their seniority and education but also by their industry, company size, geography and even which LinkedIn groups they belong to
LI Positioning & Value Prop: High-LevelAlign Message with Business OpportunityOur audience is sophisticated because they come to LinkedIn in the business mindset: 3 out of 4 members use LinkedIn for everything business – from keeping up on trends to reading business news to researching companiesAnd 64% agree that LinkedIn helps develop relationships and grow new business. Our members use our site this way because they trust us.Members are 2x more confident in the information found on LinkedIn than any other social site including Twitter and Facebook.
LI Positioning & Value Prop: High-LevelStat Sources: • Energy Customer: Chevron• Technology Customer: HP• Financial Services Customer: Chase INK• Professional Organization: VistageExtend Marketing Impact We have a quality audience, a business context, but also the tools to make a significant marketing impact.We are in essence, a network. The inherent network effect of marketing with us extends your message to create earned media opportunities that extend the reach of your marketing. Our product portfolio engages on all levels of a customer experience in today’s social world, so you can effectively influence purchase decisionsFinally, our profiles – this rich data powers rich reporting to optimize campaigns and generate insights to inform your marketing This combination of audience, business context and marketing impact is unmatched anywhere else.
“And what that means is in addition to the direct conversation you are going to be able to have with the people that are following your company, you have these unique social actions on LinkedIn. When people like, when they comment, when they share, the content that you have pushed to these folks spreads throughout the network. And when we look at the beta customers that have been using company status updates, just over the last couple of weeks we see that, in fact, in some cases 20 percent of the people that are seeing this content aren't even following the company. They're seeing it because of these social actions. They're seeing it because the people that are following the company have liked, commented or shared this content.”
“And finally the virality; and this is, perhaps, one of the most interesting. Whether it's the share button, whether it's the capability to get a user's connections and then share content to those connections, virality and our share button and our recommend button are likely going to be a core ingredient in all the stuff that you guys come up with. Again, it's not just about sharing with the general network. It's about sharing specifically with the kinds of people that you're looking to share with.”
