This presentation was given to an audience of small businesses at the MarketingBitz Bootcamp in Nashville 5/17/17 which was an event to help small businesses learn the fundamentals of digital marketing. For more on the event, visit: http://www.marketingbitz.com/marketing/boot-camp.aspx

2. Bootcamps 2017

3. LSA stands for “local search association”
Not-for-profit with 300 members, multiple countries.
• Education
• Research
• Advocacy
• Events
Who Is LSA?
http://www.thelsa.org

4. MarketingBitz.com

5. Co-Op Advertising

6. LSA Certification

7. Exhibitors
• Driven Local
• LSA
• MailChimp
• SBDC
• Tennessean
• Yelp
• Yext
• YP

8. What Is This All About?
• Access to
information,
companies
• Practical advice
• No-pressure
environment

9. Connected SMBs More Successful
• Experienced
revenue growth that
was nearly 4x
• 2x as much revenue
per employee
Source: Deloitte “Connected Small Businesses,” 2017

10. Our Agenda
1. The Customer Journey: What You Need to Know
2. Boosting Your Online Visibility
3. Managing Your Online Reputation
4. Organic Social Media Strategies
5. Email Marketing & Your Customer List
6. Paid Search: What You Can Do, When You Should
Hire Someone

11. • Engage: ask questions
• Network: talk to each other
• Get contact info: follow up
• Stay for full day . . . and giveaway
• Keep in Touch: we’re here to help
Get the Most from Today

12. Report: What Makes a Great Website
Marketingbitz.com/marketing/reports.aspx

13. Marketingbitz.com/marketing/reports.aspx
Report: Guide to Facebook Marketing

14. Giveaway
Google Home
virtual assistant
powered speaker
“ok Google”