SlideShare a Scribd company logo

Making Web 2.0 Real Part 1: Social Media

•
•
Molecular Inc
Molecular Inc

In this webinar, Steve Mulder shares his knowledge, expertise and insight into the world of Web 2.0, exploring social media in this first episode of a three part series. Explore tagging, blogs, social networks, ratings and reviews, collaborative content and more! Presentation by Steve Mulder. View the webinar recording of this presentation at: http://tinyurl.com/5bdma9

BusinessTechnology
1 of 82
Social Media Steve Mulder Making Web 2.0 Real PART 1
Meet Pete Blackshaw, new hybrid car owner
The promise: 50 MPG The reality:
What is Web 2.0? Marketing buzzword
“ We are witnessing the Web’s second coming.” The New York Times “The Web has finally matured to the point where it can fulfill some of the outlandish promises that we heard in the ‘90s.” Newsweek
Anything new Anything cool Anything marketing wants to sell Anything someone wants Google or Yahoo to buy
“ When people say to me it’s a Web 2.0 application, I want to puke.” Venture Capitalist Guy Kawasaki
What is Web 2.0? Newish set of guiding philosophies Social Media Rich Interfaces New Digital Interactions Openness
What is Web 2.0? Newish set of guiding philosophies Social Media Rich Interfaces New Digital Interactions Openness
The spectrum of social media ,[object Object],[object Object]
Social media: Ratings and reviews
Ratings and reviews: Opportunities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social media: Tags
Tags: Opportunities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social media: Collaborative content
Collaborative content: Opportunities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social media: Message boards
Social media: Blogs
Social media: Behavior-driven information architecture
Behavior-driven information architecture: Opportunities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social media: Social networking
The culture of participation ,[object Object],[object Object],[object Object],[object Object]
Social media: The challenge of negative content
A little spin and a little truth ,[object Object],[object Object],[object Object],[object Object]
The leap of faith ,[object Object],[object Object],[object Object]
Myth #1 People contribute only when they’re negative ,[object Object]
Myth #2 Negative contributions scare away buyers ,[object Object],[object Object],[object Object],[object Object]
User contribution is happening ,[object Object],[object Object],Support it, participate, and you can influence it and leverage it for extending your brand 1 2
To what degree are you ready to let go?
Social media: Implications
We create platforms for experiences, not the experiences themselves
We create design containers for content we cannot entirely imagine
evolve and flexible are that systems create We
Which Web 2.0 opportunities are right for you? Social Media Rich Interfaces New Digital Interactions Ratings & reviews Tags Collaborative content Message boards Blogs Behavior-driven info architecture Social networking Instant feedback Faster processes More ways to interact Direct manipulation Differentiating experiences Widgets Browser extensions & toolbars Virtual worlds Mobile Television & gaming platforms Openness RSS feeds Open APIs New content uses Mashups

Recommended

Let The People Speak
Let The People SpeakLet The People Speak
Let The People Speak
Molecular Inc
 
Whats Next In Media
Whats Next In MediaWhats Next In Media
Whats Next In Media
Neil Perkin
 
Amping Up So Me Mktg Strategy R2i
Amping Up So Me Mktg Strategy R2iAmping Up So Me Mktg Strategy R2i
Amping Up So Me Mktg Strategy R2iR2integrated
 
National Geographic - Omniture Cafe 6/11/09
National Geographic - Omniture Cafe 6/11/09National Geographic - Omniture Cafe 6/11/09
National Geographic - Omniture Cafe 6/11/09
Ted McDonald
 
Running Usa 2010 Presentation
Running Usa 2010 PresentationRunning Usa 2010 Presentation
Running Usa 2010 Presentation
Jeff Risley
 
Activating Communities of Interest on the Real Time, Social Web
Activating Communities of Interest on the Real Time, Social WebActivating Communities of Interest on the Real Time, Social Web
Activating Communities of Interest on the Real Time, Social Web
R2integrated
 
Harnessing the power of social media
Harnessing the power of social mediaHarnessing the power of social media
Harnessing the power of social media
Jeff Risley
 
Trend assessment - Share Widget
Trend assessment - Share WidgetTrend assessment - Share Widget
Trend assessment - Share Widget
MrDavidStein
 

Recommended

Let The People Speak
Let The People SpeakLet The People Speak
Let The People Speak
Molecular Inc
 
Whats Next In Media
Whats Next In MediaWhats Next In Media
Whats Next In Media
Neil Perkin
 
Amping Up So Me Mktg Strategy R2i
Amping Up So Me Mktg Strategy R2iAmping Up So Me Mktg Strategy R2i
Amping Up So Me Mktg Strategy R2iR2integrated
 
National Geographic - Omniture Cafe 6/11/09
National Geographic - Omniture Cafe 6/11/09National Geographic - Omniture Cafe 6/11/09
National Geographic - Omniture Cafe 6/11/09
Ted McDonald
 
Running Usa 2010 Presentation
Running Usa 2010 PresentationRunning Usa 2010 Presentation
Running Usa 2010 Presentation
Jeff Risley
 
Activating Communities of Interest on the Real Time, Social Web
Activating Communities of Interest on the Real Time, Social WebActivating Communities of Interest on the Real Time, Social Web
Activating Communities of Interest on the Real Time, Social Web
R2integrated
 
Harnessing the power of social media
Harnessing the power of social mediaHarnessing the power of social media
Harnessing the power of social media
Jeff Risley
 
Trend assessment - Share Widget
Trend assessment - Share WidgetTrend assessment - Share Widget
Trend assessment - Share Widget
MrDavidStein
 
How to set up an online community?
How to set up an online community?How to set up an online community?
How to set up an online community?
Atle Skjekkeland
 
FMA Jan 11
FMA Jan 11FMA Jan 11
FMA Jan 11
Sales Strategy and Innovation Delivery
 
Building your Social Ecosystem: Amol Waishampayan
Building your Social Ecosystem: Amol WaishampayanBuilding your Social Ecosystem: Amol Waishampayan
Building your Social Ecosystem: Amol Waishampayan
Amol Waishampayan
 
PlanBig: People’s Insights Volume 2, Issue 18
PlanBig: People’s Insights Volume 2, Issue 18PlanBig: People’s Insights Volume 2, Issue 18
PlanBig: People’s Insights Volume 2, Issue 18
MSL
 
Participant Media + TakePart: People's Insights Vol. 2 Issue 8
Participant Media + TakePart: People's Insights Vol. 2 Issue 8Participant Media + TakePart: People's Insights Vol. 2 Issue 8
Participant Media + TakePart: People's Insights Vol. 2 Issue 8
MSL
 
A Clear Vision For Innovative B2B Social - #wommu
A Clear Vision For Innovative B2B Social - #wommuA Clear Vision For Innovative B2B Social - #wommu
A Clear Vision For Innovative B2B Social - #wommu
Ogilvy Consulting
 
R2iSMASH™: Tapping the Social Web to Reach Potential Members & Build Your On...
R2iSMASH™: Tapping the Social Web to Reach Potential Members & Build Your On...R2iSMASH™: Tapping the Social Web to Reach Potential Members & Build Your On...
R2iSMASH™: Tapping the Social Web to Reach Potential Members & Build Your On...R2integrated
 
06.Social media case studies
06.Social media case studies06.Social media case studies
06.Social media case studies
Julian Matthews
 
Social Media 101
Social Media 101Social Media 101
Social Media 101
Jailani Mahmood
 
Social Media & Social Marketing. The Power of Conversations
Social Media & Social Marketing. The Power of ConversationsSocial Media & Social Marketing. The Power of Conversations
Social Media & Social Marketing. The Power of Conversations
American University of Beirut
 
Social Media Advertising presented by www.SocialMediopolis.com
Social Media Advertising presented by www.SocialMediopolis.comSocial Media Advertising presented by www.SocialMediopolis.com
Social Media Advertising presented by www.SocialMediopolis.com
Michael Crosson
 
Engagement Strategy Course
Engagement Strategy CourseEngagement Strategy Course
Engagement Strategy Course
Clay Parker Jones
 
Social Media for Innovation
Social Media for InnovationSocial Media for Innovation
Social Media for Innovation
Philip Oakley
 
Instagram's Affect On Society
Instagram's Affect On SocietyInstagram's Affect On Society
Instagram's Affect On Society
Read Copeland
 
Community Building Online
Community Building OnlineCommunity Building Online
Community Building Online
Vbout.com
 
Mktg Profs Branded Communities
Mktg Profs Branded CommunitiesMktg Profs Branded Communities
Mktg Profs Branded CommunitiesRalph Paglia
 
Social Media Basics 1/20
Social Media Basics 1/20Social Media Basics 1/20
Social Media Basics 1/20FirePath Communications
 
Streamlining Nonprofit Organizations: It's All About the Cloud
Streamlining Nonprofit Organizations: It's All About the CloudStreamlining Nonprofit Organizations: It's All About the Cloud
Streamlining Nonprofit Organizations: It's All About the Cloud
Debra Askanase
 
FILM315
FILM315FILM315
FILM3158emc
 
B2B Social Media Marketing
B2B Social Media MarketingB2B Social Media Marketing
B2B Social Media Marketing
Molecular Inc
 
Designing for Discoverability
Designing for DiscoverabilityDesigning for Discoverability
Designing for Discoverability
Molecular Inc
 
Making Web 2.0 Real Part 2 - Rich Interfaces
Making Web 2.0 Real Part 2 - Rich InterfacesMaking Web 2.0 Real Part 2 - Rich Interfaces
Making Web 2.0 Real Part 2 - Rich Interfaces
Molecular Inc
 

More Related Content

What's hot

How to set up an online community?
How to set up an online community?How to set up an online community?
How to set up an online community?
Atle Skjekkeland
 
FMA Jan 11
FMA Jan 11FMA Jan 11
FMA Jan 11
Sales Strategy and Innovation Delivery
 
Building your Social Ecosystem: Amol Waishampayan
Building your Social Ecosystem: Amol WaishampayanBuilding your Social Ecosystem: Amol Waishampayan
Building your Social Ecosystem: Amol Waishampayan
Amol Waishampayan
 
PlanBig: People’s Insights Volume 2, Issue 18
PlanBig: People’s Insights Volume 2, Issue 18PlanBig: People’s Insights Volume 2, Issue 18
PlanBig: People’s Insights Volume 2, Issue 18
MSL
 
Participant Media + TakePart: People's Insights Vol. 2 Issue 8
Participant Media + TakePart: People's Insights Vol. 2 Issue 8Participant Media + TakePart: People's Insights Vol. 2 Issue 8
Participant Media + TakePart: People's Insights Vol. 2 Issue 8
MSL
 
A Clear Vision For Innovative B2B Social - #wommu
A Clear Vision For Innovative B2B Social - #wommuA Clear Vision For Innovative B2B Social - #wommu
A Clear Vision For Innovative B2B Social - #wommu
Ogilvy Consulting
 
R2iSMASH™: Tapping the Social Web to Reach Potential Members & Build Your On...
R2iSMASH™: Tapping the Social Web to Reach Potential Members & Build Your On...R2iSMASH™: Tapping the Social Web to Reach Potential Members & Build Your On...
R2iSMASH™: Tapping the Social Web to Reach Potential Members & Build Your On...R2integrated
 
06.Social media case studies
06.Social media case studies06.Social media case studies
06.Social media case studies
Julian Matthews
 
Social Media 101
Social Media 101Social Media 101
Social Media 101
Jailani Mahmood
 
Social Media & Social Marketing. The Power of Conversations
Social Media & Social Marketing. The Power of ConversationsSocial Media & Social Marketing. The Power of Conversations
Social Media & Social Marketing. The Power of Conversations
American University of Beirut
 
Social Media Advertising presented by www.SocialMediopolis.com
Social Media Advertising presented by www.SocialMediopolis.comSocial Media Advertising presented by www.SocialMediopolis.com
Social Media Advertising presented by www.SocialMediopolis.com
Michael Crosson
 
Engagement Strategy Course
Engagement Strategy CourseEngagement Strategy Course
Engagement Strategy Course
Clay Parker Jones
 
Social Media for Innovation
Social Media for InnovationSocial Media for Innovation
Social Media for Innovation
Philip Oakley
 
Instagram's Affect On Society
Instagram's Affect On SocietyInstagram's Affect On Society
Instagram's Affect On Society
Read Copeland
 
Community Building Online
Community Building OnlineCommunity Building Online
Community Building Online
Vbout.com
 
Mktg Profs Branded Communities
Mktg Profs Branded CommunitiesMktg Profs Branded Communities
Mktg Profs Branded CommunitiesRalph Paglia
 
Streamlining Nonprofit Organizations: It's All About the Cloud
Streamlining Nonprofit Organizations: It's All About the CloudStreamlining Nonprofit Organizations: It's All About the Cloud
Streamlining Nonprofit Organizations: It's All About the Cloud
Debra Askanase
 
FILM315
FILM315FILM315
FILM3158emc
 

What's hot (19)

How to set up an online community?
How to set up an online community?How to set up an online community?
How to set up an online community?
 
FMA Jan 11
FMA Jan 11FMA Jan 11
FMA Jan 11
 
Building your Social Ecosystem: Amol Waishampayan
Building your Social Ecosystem: Amol WaishampayanBuilding your Social Ecosystem: Amol Waishampayan
Building your Social Ecosystem: Amol Waishampayan
 
PlanBig: People’s Insights Volume 2, Issue 18
PlanBig: People’s Insights Volume 2, Issue 18PlanBig: People’s Insights Volume 2, Issue 18
PlanBig: People’s Insights Volume 2, Issue 18
 
Participant Media + TakePart: People's Insights Vol. 2 Issue 8
Participant Media + TakePart: People's Insights Vol. 2 Issue 8Participant Media + TakePart: People's Insights Vol. 2 Issue 8
Participant Media + TakePart: People's Insights Vol. 2 Issue 8
 
A Clear Vision For Innovative B2B Social - #wommu
A Clear Vision For Innovative B2B Social - #wommuA Clear Vision For Innovative B2B Social - #wommu
A Clear Vision For Innovative B2B Social - #wommu
 
R2iSMASH™: Tapping the Social Web to Reach Potential Members & Build Your On...
R2iSMASH™: Tapping the Social Web to Reach Potential Members & Build Your On...R2iSMASH™: Tapping the Social Web to Reach Potential Members & Build Your On...
R2iSMASH™: Tapping the Social Web to Reach Potential Members & Build Your On...
 
06.Social media case studies
06.Social media case studies06.Social media case studies
06.Social media case studies
 
Social Media 101
Social Media 101Social Media 101
Social Media 101
 
Social Media & Social Marketing. The Power of Conversations
Social Media & Social Marketing. The Power of ConversationsSocial Media & Social Marketing. The Power of Conversations
Social Media & Social Marketing. The Power of Conversations
 
Social Media Advertising presented by www.SocialMediopolis.com
Social Media Advertising presented by www.SocialMediopolis.comSocial Media Advertising presented by www.SocialMediopolis.com
Social Media Advertising presented by www.SocialMediopolis.com
 
Engagement Strategy Course
Engagement Strategy CourseEngagement Strategy Course
Engagement Strategy Course
 
Social Media for Innovation
Social Media for InnovationSocial Media for Innovation
Social Media for Innovation
 
Instagram's Affect On Society
Instagram's Affect On SocietyInstagram's Affect On Society
Instagram's Affect On Society
 
Community Building Online
Community Building OnlineCommunity Building Online
Community Building Online
 
Mktg Profs Branded Communities
Mktg Profs Branded CommunitiesMktg Profs Branded Communities
Mktg Profs Branded Communities
 
Social Media Basics 1/20
Social Media Basics 1/20Social Media Basics 1/20
Social Media Basics 1/20
 
Streamlining Nonprofit Organizations: It's All About the Cloud
Streamlining Nonprofit Organizations: It's All About the CloudStreamlining Nonprofit Organizations: It's All About the Cloud
Streamlining Nonprofit Organizations: It's All About the Cloud
 
FILM315
FILM315FILM315
FILM315
 

Viewers also liked

B2B Social Media Marketing
B2B Social Media MarketingB2B Social Media Marketing
B2B Social Media Marketing
Molecular Inc
 
Designing for Discoverability
Designing for DiscoverabilityDesigning for Discoverability
Designing for Discoverability
Molecular Inc
 
Making Web 2.0 Real Part 2 - Rich Interfaces
Making Web 2.0 Real Part 2 - Rich InterfacesMaking Web 2.0 Real Part 2 - Rich Interfaces
Making Web 2.0 Real Part 2 - Rich Interfaces
Molecular Inc
 
Rich Interface Design
Rich Interface DesignRich Interface Design
Rich Interface Design
Molecular Inc
 
Second Life
Second LifeSecond Life
Second Life
Molecular Inc
 
Your Users Trust Each Other, Not You: Why and How to Implement Ratings and Re...
Your Users Trust Each Other, Not You: Why and How to Implement Ratings and Re...Your Users Trust Each Other, Not You: Why and How to Implement Ratings and Re...
Your Users Trust Each Other, Not You: Why and How to Implement Ratings and Re...
Molecular Inc
 
The Secrets of Delivering Impacftul Presentations #ImpactfulPrez
The Secrets of Delivering Impacftul Presentations #ImpactfulPrezThe Secrets of Delivering Impacftul Presentations #ImpactfulPrez
The Secrets of Delivering Impacftul Presentations #ImpactfulPrez
Havain
 

Viewers also liked (7)

B2B Social Media Marketing
B2B Social Media MarketingB2B Social Media Marketing
B2B Social Media Marketing
 
Designing for Discoverability
Designing for DiscoverabilityDesigning for Discoverability
Designing for Discoverability
 
Making Web 2.0 Real Part 2 - Rich Interfaces
Making Web 2.0 Real Part 2 - Rich InterfacesMaking Web 2.0 Real Part 2 - Rich Interfaces
Making Web 2.0 Real Part 2 - Rich Interfaces
 
Rich Interface Design
Rich Interface DesignRich Interface Design
Rich Interface Design
 
Second Life
Second LifeSecond Life
Second Life
 
Your Users Trust Each Other, Not You: Why and How to Implement Ratings and Re...
Your Users Trust Each Other, Not You: Why and How to Implement Ratings and Re...Your Users Trust Each Other, Not You: Why and How to Implement Ratings and Re...
Your Users Trust Each Other, Not You: Why and How to Implement Ratings and Re...
 
The Secrets of Delivering Impacftul Presentations #ImpactfulPrez
The Secrets of Delivering Impacftul Presentations #ImpactfulPrezThe Secrets of Delivering Impacftul Presentations #ImpactfulPrez
The Secrets of Delivering Impacftul Presentations #ImpactfulPrez
 

Similar to Making Web 2.0 Real Part 1: Social Media

Digital Marketing Analytics: Book Review
Digital Marketing Analytics: Book ReviewDigital Marketing Analytics: Book Review
Digital Marketing Analytics: Book Review
Kendall Matthews
 
Tea For 2.0
Tea For 2.0Tea For 2.0
Tea For 2.0
Dave Nourse
 
BNC IT Chicago - Customer Acquisition 2.0
BNC IT Chicago - Customer Acquisition 2.0BNC IT Chicago - Customer Acquisition 2.0
BNC IT Chicago - Customer Acquisition 2.0
Jeff Molander
 
“Empowering Consumers with Experiences That Drive Profits” Jeff Molander at L...
“Empowering Consumers with Experiences That Drive Profits” Jeff Molander at L...“Empowering Consumers with Experiences That Drive Profits” Jeff Molander at L...
“Empowering Consumers with Experiences That Drive Profits” Jeff Molander at L...
Jeff Molander
 
Di 101 Training Uk
Di 101 Training UkDi 101 Training Uk
Di 101 Training Uk
James Poulter
 
Marketing Products, Services and Unique Ideas - using WordPress and Social Media
Marketing Products, Services and Unique Ideas - using WordPress and Social MediaMarketing Products, Services and Unique Ideas - using WordPress and Social Media
Marketing Products, Services and Unique Ideas - using WordPress and Social Media
DurhamPCusers
 
Durham pc-user-group-presentation
Durham pc-user-group-presentationDurham pc-user-group-presentation
Durham pc-user-group-presentation
Digital Duncan
 
A deep look at Social Media
A deep look at Social MediaA deep look at Social Media
A deep look at Social Media
Matt Hames
 
How to be a Killer Social Media Advocate and Sell it to Your Boss
How to be a Killer Social Media Advocate and Sell it to Your BossHow to be a Killer Social Media Advocate and Sell it to Your Boss
How to be a Killer Social Media Advocate and Sell it to Your BossRed Shoes PR
 
B2B Social Media White Paper - ROI Tips from Microsoft Advertising
B2B Social Media White Paper - ROI Tips from Microsoft AdvertisingB2B Social Media White Paper - ROI Tips from Microsoft Advertising
B2B Social Media White Paper - ROI Tips from Microsoft Advertising
Microsoft Advertising
 
Digital marketing workshop
Digital marketing workshopDigital marketing workshop
Digital marketing workshop
Andy Lima
 
Dave Evans BizBuzz Keynote
Dave Evans BizBuzz KeynoteDave Evans BizBuzz Keynote
Dave Evans BizBuzz KeynoteSKY Armory
 
Ennen_Wharton_OMS_2010
Ennen_Wharton_OMS_2010Ennen_Wharton_OMS_2010
Ennen_Wharton_OMS_2010wimisteve
 
Leveraging User Generated Content
Leveraging User Generated ContentLeveraging User Generated Content
Leveraging User Generated Content
RenegadeSaw
 
How to Avoid the Content Marketing Arms Race
How to Avoid the Content Marketing Arms RaceHow to Avoid the Content Marketing Arms Race
How to Avoid the Content Marketing Arms Race
Steve Radick
 
Social Media Basics
Social Media BasicsSocial Media Basics
Social Media Basics
FirePath Communications
 
Social Media Marketing 101
Social Media Marketing 101Social Media Marketing 101
Social Media Marketing 101Jevan Woolley
 

Similar to Making Web 2.0 Real Part 1: Social Media (20)

Digital Marketing Analytics: Book Review
Digital Marketing Analytics: Book ReviewDigital Marketing Analytics: Book Review
Digital Marketing Analytics: Book Review
 
Tea For 2.0
Tea For 2.0Tea For 2.0
Tea For 2.0
 
BNC IT Chicago - Customer Acquisition 2.0
BNC IT Chicago - Customer Acquisition 2.0BNC IT Chicago - Customer Acquisition 2.0
BNC IT Chicago - Customer Acquisition 2.0
 
“Empowering Consumers with Experiences That Drive Profits” Jeff Molander at L...
“Empowering Consumers with Experiences That Drive Profits” Jeff Molander at L...“Empowering Consumers with Experiences That Drive Profits” Jeff Molander at L...
“Empowering Consumers with Experiences That Drive Profits” Jeff Molander at L...
 
Di 101 Training Uk
Di 101 Training UkDi 101 Training Uk
Di 101 Training Uk
 
Marketing Products, Services and Unique Ideas - using WordPress and Social Media
Marketing Products, Services and Unique Ideas - using WordPress and Social MediaMarketing Products, Services and Unique Ideas - using WordPress and Social Media
Marketing Products, Services and Unique Ideas - using WordPress and Social Media
 
Durham pc-user-group-presentation
Durham pc-user-group-presentationDurham pc-user-group-presentation
Durham pc-user-group-presentation
 
A deep look at Social Media
A deep look at Social MediaA deep look at Social Media
A deep look at Social Media
 
Social Media
Social MediaSocial Media
Social Media
 
How to be a Killer Social Media Advocate and Sell it to Your Boss
How to be a Killer Social Media Advocate and Sell it to Your BossHow to be a Killer Social Media Advocate and Sell it to Your Boss
How to be a Killer Social Media Advocate and Sell it to Your Boss
 
B2B Social Media White Paper - ROI Tips from Microsoft Advertising
B2B Social Media White Paper - ROI Tips from Microsoft AdvertisingB2B Social Media White Paper - ROI Tips from Microsoft Advertising
B2B Social Media White Paper - ROI Tips from Microsoft Advertising
 
Digital marketing workshop
Digital marketing workshopDigital marketing workshop
Digital marketing workshop
 
Dave Evans BizBuzz Keynote
Dave Evans BizBuzz KeynoteDave Evans BizBuzz Keynote
Dave Evans BizBuzz Keynote
 
Ennen_Wharton_OMS_2010
Ennen_Wharton_OMS_2010Ennen_Wharton_OMS_2010
Ennen_Wharton_OMS_2010
 
Gurval Caer Blast Radius
Gurval Caer Blast RadiusGurval Caer Blast Radius
Gurval Caer Blast Radius
 
Media Savvy Business
Media Savvy BusinessMedia Savvy Business
Media Savvy Business
 
Leveraging User Generated Content
Leveraging User Generated ContentLeveraging User Generated Content
Leveraging User Generated Content
 
How to Avoid the Content Marketing Arms Race
How to Avoid the Content Marketing Arms RaceHow to Avoid the Content Marketing Arms Race
How to Avoid the Content Marketing Arms Race
 
Social Media Basics
Social Media BasicsSocial Media Basics
Social Media Basics
 
Social Media Marketing 101
Social Media Marketing 101Social Media Marketing 101
Social Media Marketing 101
 

More from Molecular Inc

mCommerce and Mobile Banking: The Evolution and Opportunities
mCommerce and Mobile Banking: The Evolution and OpportunitiesmCommerce and Mobile Banking: The Evolution and Opportunities
mCommerce and Mobile Banking: The Evolution and Opportunities
Molecular Inc
 
Focusing on the User - Business-Centered User Design
Focusing on the User - Business-Centered User DesignFocusing on the User - Business-Centered User Design
Focusing on the User - Business-Centered User Design
Molecular Inc
 
Web 2.0 - Fact, Fiction and Function
Web 2.0 - Fact, Fiction and FunctionWeb 2.0 - Fact, Fiction and Function
Web 2.0 - Fact, Fiction and Function
Molecular Inc
 
Ich Bin Ein Website - The impact of culture and language on internationalization
Ich Bin Ein Website - The impact of culture and language on internationalizationIch Bin Ein Website - The impact of culture and language on internationalization
Ich Bin Ein Website - The impact of culture and language on internationalization
Molecular Inc
 
The Wild West of Mobile
The Wild West of MobileThe Wild West of Mobile
The Wild West of Mobile
Molecular Inc
 
8 Quick Twitter Tips & Tools
8 Quick Twitter Tips & Tools8 Quick Twitter Tips & Tools
8 Quick Twitter Tips & Tools
Molecular Inc
 
Social Velocity
Social VelocitySocial Velocity
Social Velocity
Molecular Inc
 
So You Have A Blog: Now What?
So You Have A Blog: Now What?So You Have A Blog: Now What?
So You Have A Blog: Now What?
Molecular Inc
 
MashUp Mania: How Reebok Created the Ultimate Mashup and You Can Too
MashUp Mania: How Reebok Created the Ultimate Mashup and You Can TooMashUp Mania: How Reebok Created the Ultimate Mashup and You Can Too
MashUp Mania: How Reebok Created the Ultimate Mashup and You Can Too
Molecular Inc
 
Making Sense Of Social Networks
Making Sense Of Social NetworksMaking Sense Of Social Networks
Making Sense Of Social Networks
Molecular Inc
 

More from Molecular Inc (10)

mCommerce and Mobile Banking: The Evolution and Opportunities
mCommerce and Mobile Banking: The Evolution and OpportunitiesmCommerce and Mobile Banking: The Evolution and Opportunities
mCommerce and Mobile Banking: The Evolution and Opportunities
 
Focusing on the User - Business-Centered User Design
Focusing on the User - Business-Centered User DesignFocusing on the User - Business-Centered User Design
Focusing on the User - Business-Centered User Design
 
Web 2.0 - Fact, Fiction and Function
Web 2.0 - Fact, Fiction and FunctionWeb 2.0 - Fact, Fiction and Function
Web 2.0 - Fact, Fiction and Function
 
Ich Bin Ein Website - The impact of culture and language on internationalization
Ich Bin Ein Website - The impact of culture and language on internationalizationIch Bin Ein Website - The impact of culture and language on internationalization
Ich Bin Ein Website - The impact of culture and language on internationalization
 
The Wild West of Mobile
The Wild West of MobileThe Wild West of Mobile
The Wild West of Mobile
 
8 Quick Twitter Tips & Tools
8 Quick Twitter Tips & Tools8 Quick Twitter Tips & Tools
8 Quick Twitter Tips & Tools
 
Social Velocity
Social VelocitySocial Velocity
Social Velocity
 
So You Have A Blog: Now What?
So You Have A Blog: Now What?So You Have A Blog: Now What?
So You Have A Blog: Now What?
 
MashUp Mania: How Reebok Created the Ultimate Mashup and You Can Too
MashUp Mania: How Reebok Created the Ultimate Mashup and You Can TooMashUp Mania: How Reebok Created the Ultimate Mashup and You Can Too
MashUp Mania: How Reebok Created the Ultimate Mashup and You Can Too
 
Making Sense Of Social Networks
Making Sense Of Social NetworksMaking Sense Of Social Networks
Making Sense Of Social Networks
 

Recently uploaded

Business Valuation Principles for Entrepreneurs
Business Valuation Principles for EntrepreneursBusiness Valuation Principles for Entrepreneurs
Business Valuation Principles for Entrepreneurs
Ben Wann
 
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...
BBPMedia1
 
Attending a job Interview for B1 and B2 Englsih learners
Attending a job Interview for B1 and B2 Englsih learnersAttending a job Interview for B1 and B2 Englsih learners
Attending a job Interview for B1 and B2 Englsih learners
Erika906060
 
Cree_Rey_BrandIdentityKit.PDF_PersonalBd
Cree_Rey_BrandIdentityKit.PDF_PersonalBdCree_Rey_BrandIdentityKit.PDF_PersonalBd
Cree_Rey_BrandIdentityKit.PDF_PersonalBd
creerey
 
CADAVER AS OUR FIRST TEACHER anatomt in your.pptx
CADAVER AS OUR FIRST TEACHER anatomt in your.pptxCADAVER AS OUR FIRST TEACHER anatomt in your.pptx
CADAVER AS OUR FIRST TEACHER anatomt in your.pptx
fakeloginn69
 
Improving profitability for small business
Improving profitability for small businessImproving profitability for small business
Improving profitability for small business
Ben Wann
 
FINAL PRESENTATION.pptx12143241324134134
FINAL PRESENTATION.pptx12143241324134134FINAL PRESENTATION.pptx12143241324134134
FINAL PRESENTATION.pptx12143241324134134
LR1709MUSIC
 
Buy Verified PayPal Account | Buy Google 5 Star Reviews
Buy Verified PayPal Account | Buy Google 5 Star ReviewsBuy Verified PayPal Account | Buy Google 5 Star Reviews
Buy Verified PayPal Account | Buy Google 5 Star Reviews
usawebmarket
 
Brand Analysis for an artist named Struan
Brand Analysis for an artist named StruanBrand Analysis for an artist named Struan
Brand Analysis for an artist named Struan
sarahvanessa51503
 
Filing Your Delaware Franchise Tax A Detailed Guide
Filing Your Delaware Franchise Tax A Detailed GuideFiling Your Delaware Franchise Tax A Detailed Guide
Filing Your Delaware Franchise Tax A Detailed Guide
YourLegal Accounting
 
Memorandum Of Association Constitution of Company.ppt
Memorandum Of Association Constitution of Company.pptMemorandum Of Association Constitution of Company.ppt
Memorandum Of Association Constitution of Company.ppt
seri bangash
 
PriyoShop Celebration Pohela Falgun Mar 20, 2024
PriyoShop Celebration Pohela Falgun Mar 20, 2024PriyoShop Celebration Pohela Falgun Mar 20, 2024
PriyoShop Celebration Pohela Falgun Mar 20, 2024
PriyoShop.com LTD
 
anas about venice for grade 6f about venice
anas about venice for grade 6f about veniceanas about venice for grade 6f about venice
anas about venice for grade 6f about venice
anasabutalha2013
 
What is the TDS Return Filing Due Date for FY 2024-25.pdf
What is the TDS Return Filing Due Date for FY 2024-25.pdfWhat is the TDS Return Filing Due Date for FY 2024-25.pdf
What is the TDS Return Filing Due Date for FY 2024-25.pdf
seoforlegalpillers
 
Maksym Vyshnivetskyi: PMO Quality Management (UA)
Maksym Vyshnivetskyi: PMO Quality Management (UA)Maksym Vyshnivetskyi: PMO Quality Management (UA)
Maksym Vyshnivetskyi: PMO Quality Management (UA)
Lviv Startup Club
 
falcon-invoice-discounting-a-premier-platform-for-investors-in-india
falcon-invoice-discounting-a-premier-platform-for-investors-in-indiafalcon-invoice-discounting-a-premier-platform-for-investors-in-india
falcon-invoice-discounting-a-premier-platform-for-investors-in-india
Falcon Invoice Discounting
 
India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...
India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...
India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...
Kumar Satyam
 
Digital Transformation in PLM - WHAT and HOW - for distribution.pdf
Digital Transformation in PLM - WHAT and HOW - for distribution.pdfDigital Transformation in PLM - WHAT and HOW - for distribution.pdf
Digital Transformation in PLM - WHAT and HOW - for distribution.pdf
Jos Voskuil
 
Meas_Dylan_DMBS_PB1_2024-05XX_Revised.pdf
Meas_Dylan_DMBS_PB1_2024-05XX_Revised.pdfMeas_Dylan_DMBS_PB1_2024-05XX_Revised.pdf
Meas_Dylan_DMBS_PB1_2024-05XX_Revised.pdf
dylandmeas
 
Enterprise Excellence is Inclusive Excellence.pdf
Enterprise Excellence is Inclusive Excellence.pdfEnterprise Excellence is Inclusive Excellence.pdf
Enterprise Excellence is Inclusive Excellence.pdf
KaiNexus
 

Recently uploaded (20)

Business Valuation Principles for Entrepreneurs
Business Valuation Principles for EntrepreneursBusiness Valuation Principles for Entrepreneurs
Business Valuation Principles for Entrepreneurs
 
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...
 
Attending a job Interview for B1 and B2 Englsih learners
Attending a job Interview for B1 and B2 Englsih learnersAttending a job Interview for B1 and B2 Englsih learners
Attending a job Interview for B1 and B2 Englsih learners
 
Cree_Rey_BrandIdentityKit.PDF_PersonalBd
Cree_Rey_BrandIdentityKit.PDF_PersonalBdCree_Rey_BrandIdentityKit.PDF_PersonalBd
Cree_Rey_BrandIdentityKit.PDF_PersonalBd
 
CADAVER AS OUR FIRST TEACHER anatomt in your.pptx
CADAVER AS OUR FIRST TEACHER anatomt in your.pptxCADAVER AS OUR FIRST TEACHER anatomt in your.pptx
CADAVER AS OUR FIRST TEACHER anatomt in your.pptx
 
Improving profitability for small business
Improving profitability for small businessImproving profitability for small business
Improving profitability for small business
 
FINAL PRESENTATION.pptx12143241324134134
FINAL PRESENTATION.pptx12143241324134134FINAL PRESENTATION.pptx12143241324134134
FINAL PRESENTATION.pptx12143241324134134
 
Buy Verified PayPal Account | Buy Google 5 Star Reviews
Buy Verified PayPal Account | Buy Google 5 Star ReviewsBuy Verified PayPal Account | Buy Google 5 Star Reviews
Buy Verified PayPal Account | Buy Google 5 Star Reviews
 
Brand Analysis for an artist named Struan
Brand Analysis for an artist named StruanBrand Analysis for an artist named Struan
Brand Analysis for an artist named Struan
 
Filing Your Delaware Franchise Tax A Detailed Guide
Filing Your Delaware Franchise Tax A Detailed GuideFiling Your Delaware Franchise Tax A Detailed Guide
Filing Your Delaware Franchise Tax A Detailed Guide
 
Memorandum Of Association Constitution of Company.ppt
Memorandum Of Association Constitution of Company.pptMemorandum Of Association Constitution of Company.ppt
Memorandum Of Association Constitution of Company.ppt
 
PriyoShop Celebration Pohela Falgun Mar 20, 2024
PriyoShop Celebration Pohela Falgun Mar 20, 2024PriyoShop Celebration Pohela Falgun Mar 20, 2024
PriyoShop Celebration Pohela Falgun Mar 20, 2024
 
anas about venice for grade 6f about venice
anas about venice for grade 6f about veniceanas about venice for grade 6f about venice
anas about venice for grade 6f about venice
 
What is the TDS Return Filing Due Date for FY 2024-25.pdf
What is the TDS Return Filing Due Date for FY 2024-25.pdfWhat is the TDS Return Filing Due Date for FY 2024-25.pdf
What is the TDS Return Filing Due Date for FY 2024-25.pdf
 
Maksym Vyshnivetskyi: PMO Quality Management (UA)
Maksym Vyshnivetskyi: PMO Quality Management (UA)Maksym Vyshnivetskyi: PMO Quality Management (UA)
Maksym Vyshnivetskyi: PMO Quality Management (UA)
 
falcon-invoice-discounting-a-premier-platform-for-investors-in-india
falcon-invoice-discounting-a-premier-platform-for-investors-in-indiafalcon-invoice-discounting-a-premier-platform-for-investors-in-india
falcon-invoice-discounting-a-premier-platform-for-investors-in-india
 
India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...
India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...
India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...
 
Digital Transformation in PLM - WHAT and HOW - for distribution.pdf
Digital Transformation in PLM - WHAT and HOW - for distribution.pdfDigital Transformation in PLM - WHAT and HOW - for distribution.pdf
Digital Transformation in PLM - WHAT and HOW - for distribution.pdf
 
Meas_Dylan_DMBS_PB1_2024-05XX_Revised.pdf
Meas_Dylan_DMBS_PB1_2024-05XX_Revised.pdfMeas_Dylan_DMBS_PB1_2024-05XX_Revised.pdf
Meas_Dylan_DMBS_PB1_2024-05XX_Revised.pdf
 
Enterprise Excellence is Inclusive Excellence.pdf
Enterprise Excellence is Inclusive Excellence.pdfEnterprise Excellence is Inclusive Excellence.pdf
Enterprise Excellence is Inclusive Excellence.pdf
 

Making Web 2.0 Real Part 1: Social Media

  • 1. Social Media Steve Mulder Making Web 2.0 Real PART 1
  • 2. Meet Pete Blackshaw, new hybrid car owner
  • 3.
  • 4.
  • 5. The promise: 50 MPG The reality:
  • 6.
  • 7.
  • 8.
  • 9. What is Web 2.0? Marketing buzzword
  • 10. “ We are witnessing the Web’s second coming.” The New York Times “The Web has finally matured to the point where it can fulfill some of the outlandish promises that we heard in the ‘90s.” Newsweek
  • 11. Anything new Anything cool Anything marketing wants to sell Anything someone wants Google or Yahoo to buy
  • 12. “ When people say to me it’s a Web 2.0 application, I want to puke.” Venture Capitalist Guy Kawasaki
  • 13. What is Web 2.0? Newish set of guiding philosophies Social Media Rich Interfaces New Digital Interactions Openness
  • 14. What is Web 2.0? Newish set of guiding philosophies Social Media Rich Interfaces New Digital Interactions Openness
  • 15.
  • 16. Social media: Ratings and reviews
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 28.
  • 29.
  • 30.
  • 31.
  • 32.
  • 33.
  • 35.
  • 36.
  • 37.
  • 38.
  • 39.
  • 40.
  • 41.
  • 42.
  • 43.
  • 44.
  • 45.
  • 46.
  • 48.
  • 49.
  • 50.
  • 51.
  • 53.
  • 54.
  • 55.
  • 56. Social media: Behavior-driven information architecture
  • 57.
  • 58.
  • 59.
  • 60.
  • 61.
  • 62.
  • 63.
  • 64. Social media: Social networking
  • 65.
  • 66.
  • 67.
  • 68.
  • 69.
  • 70. Social media: The challenge of negative content
  • 71.
  • 72.
  • 73.
  • 74.
  • 75.
  • 76.
  • 77. To what degree are you ready to let go?
  • 79. We create platforms for experiences, not the experiences themselves
  • 80. We create design containers for content we cannot entirely imagine
  • 81. evolve and flexible are that systems create We
  • 82. Which Web 2.0 opportunities are right for you? Social Media Rich Interfaces New Digital Interactions Ratings & reviews Tags Collaborative content Message boards Blogs Behavior-driven info architecture Social networking Instant feedback Faster processes More ways to interact Direct manipulation Differentiating experiences Widgets Browser extensions & toolbars Virtual worlds Mobile Television & gaming platforms Openness RSS feeds Open APIs New content uses Mashups