This document discusses business models and revenue models for internet companies and apps. It notes that starting an internet or app company is now relatively inexpensive, with total annual fixed costs around $150,000. It also explains that achieving revenue breakeven is not too difficult if companies can deliver a targeted audience for advertising. The document then analyzes different revenue per thousand pageviews (RPM) levels from various companies and the pageview or install targets needed to hit different revenue goals. It concludes that companies need to either get very large in terms of audience/installs or focus on higher CPM advertising to be successful under different monetization models.