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Uploaded byAndrew Chen
Metrics Driven Design by Joshua Porter
The document discusses metrics-driven design and highlights several key points: 1) It describes how Google tested 41 shades of blue to determine the optimal color and how testing small variations can have large impacts. 2) It contrasts intuition-driven and data-driven design, noting that while data-driven design removes subjectivity, it can also prevent daring decisions. 3) It emphasizes that metrics should measure the effectiveness of a business by tracking things like acquisition, conversion, engagement, and satisfaction over time.
