Ken at ceospace
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This document contains slides from a presentation on building credibility and social proof online. It discusses how establishing social signals like recommendations, testimonials and media coverage helps determine a person or company's income. Specific tactics mentioned include associating with successful people through photos at events, writing consistently on profitable topics to earn traffic, and testing low-cost ads to find profitable keywords. The overall message is that perceived credibility and social proof are important for business success.
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Ken at ceospace
- 1. Ever felt like this…? Copyright 2014 - All Rights Reserved www.todaysgrowthconsultant.com Slides are at my booth Saturday
- 2. Copyright 2014 - All Rights Reserved Today’s Growth Consultant Added a little “Punch” to my talk… We went to war:
- 3. Copyright 2014 - All Rights Reserved Today’s Growth Consultant
- 4. Copyright 2014 - All Rights Reserved Today’s Growth Consultant Fact: Your Online Credibility Often Determines Your Overall Income… “What shows up when your personal or company name is typed into Google?” First Sentence of “Guerrilla Marketing Today” -Ken Courtright
- 6. What if you could achieve the Same Results without paying for it? Copyright 2014 - All Rights Reserved Today’s Growth Consultantc Berny’s in Marthas Vineyard
- 7. Copyright 2014 - All Rights Reserved Today’s Growth Consultantc Berny’s Request… To
- 8. If you looked more trustworthy, would you be able to do more business? Copyright 2014 - All Rights Reserved Today’s Growth Consultantc Do people JUDGE other people? ”3 Seconds” – We are Judged & Convicted
- 9. So… Let’s put this to the test? Copyright 2014 - All Rights Reserved Today’s Growth Consultantc Which of these financial advisors did 76% of people trust with their money?
- 10. Our “Presence” …gives off Signals: Physical and Digital Copyright 2014 - All Rights Reserved Today’s Growth Consultantc What should I wear? Well…you can’t overdress !!
- 11. Copyright 2014 - All Rights Reserved Today’s Growth Consultantc Most Websites Today… …a bit under-dressed Ironically, the principle of “Over-Dressing” works the same for your web properties!
- 12. Copyright 2014 - All Rights Reserved Today’s Growth Consultantc HOW DO WE KNOW?? Fact: Dress your website correctly… …Revenue WILL Follow You aren’t so special that the “Right Clothes” won’t work for you Best Part…
- 13. Copyright 2014 - All Rights Reserved Today’s Growth Consultantc Auth. Site – 50/50 $ May 1992 Rev. Gen – 50/50 $ Nov 2011 2 Unique Companies: 440 Revenue-Generating Websites We noticed something ODD
- 14. 100,000,000 + views 2014 24HR. / 160K /ANNUALLY Problem: … We can’t “Test” inside our portfolio HAVE to succeed… Contractually “Guarantee” 15% - 22% 440 Revenue-Generating Websites Small Problem… we are really Growing
- 15. Question that “Social Proof” is built to answer… Closer look at “SOCIAL PROOF” We needed What do our potential clients NEED to see to feel comfortable doing business with us?
- 16. Power of “Social Proof” We Follow Suits Sell
- 17. Power of “Social Proof” We are Followers first, Leaders ONLY when have to A “Group” CAN’T be wrong There is Safety in a Tribe Sell your Audience to your Audience Fear of Loss…”Display your Resume” Perception is Reality Comedian in a Suit Put your “Suit” on The Media is your “Suit” GIVE them someone to Follow “Prove you have clients” – ProBono! 4 Principles of website engagement “Social Proof” Fact: Action Needed:
- 18. Results: 1 out of 8 1 out of 3.5
- 19. One might say… That’s great for Ken. He’s got a team of Designers, Programmers, Developers… …What the heck can “little old me” do? Let’s look at what we actually did…
- 20. * Recommends Endorsements * Testimonials * Local Media * Commercial Media 2. Suit Coat *(haro) 1. GLFT Shirt Google + Linkedin Facebook (fan page) Twitter Positions “Presence” on 4 of 10 Largest !! PS. YouTube a 12 yr. old
- 21. Is there anything on this page “little old you” CAN’T do? * Recommends Endorsements * Testimonials * Local Media * Commercial Media Google + Linkedin Facebook (fan page) Twitter *(haro) --Even a Comedian…Positions “Presence” on 4 of 10 Largest !! PS. YouTube a 12 yr. old What did this cost us?
- 22. For Revenue-Generating Purposes… Trust Trumps EVERYTHING B.C. – 1995 Know – Like - Trust 1995 – Forever Trust - Know – Like - Trust …Is it Better to HAVE Credibility –or- to APPEAR to have Credibility? Best Business Question of our time…
- 23. Unseen CREDIBILITY = Unseen Revenue * This slide often upsets people: Fact- We are paid based on: Who We Are… not What We Do or What We Know MORE SOCIAL PROOF 1/8 1/3.5 Who We Are can only be measured by SOCIAL PROOF = MORE Credibility = MORE Revenue Allowance
- 24. Credibility Popularity Author Equity How Google Ranks
- 25. Social Signals ie. Shoot – Post – Promote
- 26. How Can I… Who Can Help…
- 27. WebMD effect 1. Author Signature and Signals Lifts main Site. 2. Main Site lifts all Faculty’s sites. ”Rising Tide” 3. Faculty – More traffic More Growth - More Leads Lift from Social Signals (+1’s)
- 28. Copyright 2014 - All Rights Reserved Today’s Growth Consultant Worthy Cause Marketing
- 29. Copyright 2014 - All Rights Reserved Today’s Growth Consultant My (Your?) Growth Path Books Conferences Exp’s Emps. J.V. Aff’s Content Ken Heard @ U Deb told me @ U “Law of Gravity” $$
- 30. Copyright 2014 - All Rights Reserved Today’s Growth Consultant My (Your?) Growth Path Books Conferences Exp’s Emps. J.V. Aff’s Content Association ** Key: To create “Gravity” One bucket has to OVERFLOW !! Tony Robbins John Maxwell Scott Smith… Who Agrees…Can’t have output – Without INPUT “Law of Gravity” BOOKS Most Unfrequented Room…
- 31. *
- 32. Copyright 2014 - All Rights Reserved Today’s Growth Consultant Why do businesses Fail? Most Businesses “Fail” because they don’t understand that “They Will” They don’t accept Entropy
- 33. Copyright 2014 - All Rights Reserved Today’s Growth Consultant 5 Phases of a Position 1. Excitement 5. Clarity 4. Doubt 3. Reality 2. Education Where are you? Accepted Entropy? Where are your employees? C.E. “Guerrilla Management” Why We Do or Do Not “Perform”
- 34. Copyright 2014 - All Rights Reserved Today’s Growth Consultant Can anybody guess a method to Perpetually stay in Phase 2? Why is this Critical to Your Business? 1. Starve a baby? 2. Transference…
- 35. Copyright 2014 - All Rights Reserved Today’s Growth Consultant Growth Nuggets: Methods Free or Nearly Free 2x 10x Today Next Year How Can I… Who Can Help… C-3 Movies Louie’s Write 3 potential J.V.’s
- 36. It’s time to embarrass myself: Marketing Blooper #1 What’s wrong with this picture? Anyone?
- 37. Outside of fact it’s “not humanly possible” to absorb 2 billboards in 7/8ths of second… Is there any “Social Proof”?
- 38. Here’s the test… “If the world says it’s so, it must be so.” “Who’s saying it’s so?” Is this making sense? Professor Hans Von Puppet ? #!@%$@#
- 39. Marketing Blunder #2 Who can guess what this is?
- 40. Outside of “Dumbest of Dumbs,” is there any “Social Proof”?
- 41. Our New Expo Back-Drop
- 42. “Social Proof” “If the world says it’s so, it must be so.” Who’s saying it’s so Now?
- 44. Ever hear of…. Guilt by Association? How about Success by Association? How did Oprah become famous? Next 3 Days: Shoot – Post - Promote CEO Space is your Oscars/Emmy’s... “Guerrilla Growth” 2.0
- 45. Tip: Take pictures with Studs here: Some of the faculty are legends in their fields. Get Pictures With Them!!! David, Paul, Ed, Wendy Robert, Paul, Berny, My brother Bill, My wife Kerri… • # Books • $ in Revenue • # People Influenced
- 46. Social Signal Explosion “Shoot – Post – Promote” Success by Association It Can Not – NOT Work for you You CAN’T mess this up
- 47. This week: Shoot – Post - Promote Here’s Why… What Google Sees: +1+1+1 “Social Signal Explosion” Around YOUR name and brand Promise Yourself…Don’t leave here without Pics Shoot + Post + Promote = A Higher “Who” you are Don’t be so HUMBLE. Draft on others’ success.
- 48. How are we doing so far? Lets do an exercise? Social Proof? Stand up real quick
- 49. Single best Marketing Tip You will EVER hear Get a Fish Finder
- 50. Fish Finder #1 Different Daily PPC Will my product sell? Where can I get leads?
- 51. Guerrilla Model #2 Test with PPC
- 52. 1 Phrase $25 1 Phrase $25 1 Phrase $25 1 Phrase $25 1 Phrase $25 1 Phrase $25 1 Phrase $25 1 Phrase $25 1 Phrase $25 1 Phrase $25 PPC testing “Cupcakes” Day 2 Chocolate Chip $0 What to sell & promote
- 53. If 4 “Recipes” converted… KeyPhrase budget $25 to $0 …Write on those 4 If you write consistently, you’ll earn traffic Never PAY again !! Avg. 18,000
- 54. Fish Finder #2 Switch from Activity to Accomplishment MCI ‘2000
- 55. Fish Finder #3 -- MLM - Ind.Contractors Meet-Ups, Forums, Score and Groups meet in the middle of month What would happen?
- 56. Copyright 2014 - All Rights Reserved Today’s Growth Consultantc You aren’t so special that this won’t work for you Best Part… Remember this slide? Do you feel you are Not Yet an EXPERT in your field but want to be one?
- 57. Who’d like to see a way to go from “Rookie to Expert” In 12 months with no training and no school? “ContinuityCompliance.org” Isn’t this another “Oprah Effect” Success by Association?
- 60. If Time… 6 – 1 newsletter “Praying Mantis sign”
- 61. If Time… M.J.
- 63. Thanks for coming. See you at the Expo!
- 64. Thanks for coming. See you at the Expo!