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Minimal Viable Product
- 1. lean iterative customer adoption minimum viable product trusted vendors out sourcing agile 1
- 2. Everything should be as simple as it can be, but not simpler ... Albert Einstein, 1950 2
- 4. MVP - History • Drew Houston - Dropbox 2007 • Eric Ries - Lean start-ups • Market testing • Early adopters • Investor confidence 4
- 5. MVP functionality curve Product/service functionality Investment level Customervolume 5
- 6. Early users Product/service functionality Investment level Customervolume 6
- 7. Primary users Product/service functionality Investment level Customervolume 7
- 8. Edge case users Product/service functionality Investment level Customervolume 8
- 9. The 80/20 rule Product/service functionality Investment level Customervolume 80 % 20 % 9
- 10. Digital service delivery the cost of getting it wrong • Another channel will be used • Decreased return on investment • Reputation affected • Trust in service is eroded 10
- 11. 2 Minimum Viable Product Core elements 11
- 12. MVP and other frameworks agile lean iterative MVP Productdelivery Resource allocation Governance Product lifecycle 12
- 13. MVP – the six core elements Design inception Design inception Rapid prototyping Rapid prototyping Agile implementation Agile implementation ReleaseRelease MonitorMonitor Continuous Improvement Continuous Improvement 13
- 14. 14
- 15. Initial requirements gathering Customer research Blue sky thinking •User centric design (UCD) •Business centric design (BCD) •Stakeholder centric design (SCD) A Design inceptionDesign inception 15
- 16. A Two important things are produced in the design inception stage. Design inceptionDesign inception 16
- 17. What the product/service would do given no constraints. Full benefit realisation A Design inceptionDesign inception 17
- 18. What the product/service needs to do for the first and subsequent releases. lean - iterative Partial benefit realisation A Design inceptionDesign inception 18
- 19. why, who and what scope, timeframes, tranches/phases success criteria customer research A Design inceptionDesign inception 19
- 20. A backend and front end Paper, sticky notes, white board lo-fi/hi-fi technical feasibility is explored first level of sign off B Rapid PrototypingRapid Prototyping 20
- 21. A B C internal or external team end goal in mind horizontal or vertical development Agile ImplementationAgile Implementation 21
- 22. A B C D soft/hard launch limited exposure pre and post production UAT, change freeze. ReleaseRelease 22
- 23. A B C D E data collection all channels some times this is the baseline MonitorMonitor 23
- 24. A B C D E Fcustomer feedback Staff feedback gateway report validation research Continuous ImprovementContinuous Improvement 24
- 26. 26
- 27. 27
- 28. Inception Initial design Improvement Release planning Rapid prototyping AGILE implementation Initial release (MVP) Roadmap/Blue print Product/Service Tranches 1 2 3 4 Inception Rapid prototyping AGILE implementation Release (MVP) Incremental Product/service releases Define final release (End goal) 0 Continuous quality improvement Input into release cycle • end to end Product Lifecycle • drives customer centred design • aligns with Managing Successful Programs (MSP) • reduced risk in over investing • reduced sunk start-up costs • built in continuous improvement cycle 28
- 29. Beyond the first release Product/Service BusinessProcess Digitisation Aqusition Intergration BAU Initial release Second release next release next release Gateway 1 Gateway Design inception Gateway Design inception MVP 1 insight prototype - build insight Prototype - build Levelofinvestment Product/Servicetransformationmaturity MVP2 continuous quality improvement MVP3 continuous quality improvement 29