Find more here: http://ds.npr.org/post/10-things-we-learned-online-news-association-conference

1. What We Learned at the
Online News Association
Conference
October 2014

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 Submit questions on the right 
 Tweet with #PubTraining
 Video and list will be on ds.npr.org

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#PubMedia at #ONA14

4. 10 Things We Learned at ONA
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5. 1. Our audiences are on mobile
5 by Robert Scoble, Flickr
#pubtraining

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Do a self-audit:
Interact with 5 stories in different
scenarios, on different devices, and at
different times
- Via Amy Webb’s 10 Tech Trends for Journalists
bit.ly/10techtrends7

7. 2. Journalists like Twitter.
But more people are on Facebook
7 By Jennifer Conley, Flickr CC
#pubtraining

8. Tips for journalists to use Facebook:
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media.fb.com
(yes, the algorithm makes other journalists frustrated,
too)
via OPB’s Rebecca Galloway
@rebeccarrg

9. 3. Invite the audience into your editorial
process #pubtraining
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10. What is your audience curious about?
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Ask them!
Go to curiouscity.wbez.org

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4. IRL is in
#pubtraining

12. Media companies are making money, and building
relationships with their audiences, by throwing in-real-life
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events
presented by KQED’s Olivia Allen-Price
@oallenprice
bit.ly/irlatona

13. 5. Learn each other’s language
13 By Egidio Maurizio, Flickr CC
#pubtraining

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Knowing the lingo of the different positions in the
newsroom can help collaboration work better, even if we
don’t all learn how to code.
bit.ly/learncodinglanguages
via NPR’s Emily Bogle
@emily_bogle

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Dave Mistich
West Virginia Public Broadcasting
@DaveMistich

16. 6. You can’t do social alone
16 By Scallop Holden, Flickr CC
#pubtraining

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Maria Murriel
WLRN, Miami
@MariaMurriel

18. 7. Pageviews are not the only metric
18 By Yuko Honda, Flickr CC
we should look at
#pubtraining

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Tory Starr
PRI’s The World
@ToryStarr3

20. 8. Keep your eyes on chat apps and
20 #coldsnaps from the Washington Post
‘ephemeral content’
#pubtraining

21. 9. Seek inspiration from something new
21 By Hoser Dude, Flickr CC
#pubtraining

22. 10. We’re all experimenting.
22 By my snapps, Flickr CC
It is ok to fail.
And no one has the answers.
via Laura Wingard, KPBS
@laura_wingard
#pubtraining

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11. And don’t forget the cheezeborgers in Chicago
11. Chicago has some pretty
good doughnuts

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Questions?
tgorman@npr.org
@gteresa