29 June 2010    Social Media: Threat or
Colin Daniels   Business Opportunity?
Social Media Revolution: http://bit.ly/9NZuOh
Case
       Study
               #1: N
                     estlé
Corporate Giant.
But it doesn’t get
social media.
A
parody
turns
ugly
Kit Kat advert (Work Like A Machine): http://bit.ly/d6Zb5N
Greenpeace - Have a break?: http://bit.ly/avWXoG
Suprise!
People
vent on
social
media
But it gets
worse...
Case Study #2: Zappos
Passionate Start-up.
Which does get
social media.
Take a
passionate
CEO.
“The primary purpose of the blogs and
twitter is so that outsiders can get a glimpse
into our company culture. We don’t re...
Tips
#1: Live the brand!

#2: Create a personality for your company

#3: Follow and interact with your customers

#4: Ask ...
Tips
#6: Don’t censor or remove comments/links/
videos as it draws even more attention to them

#7: Be sincere & don’t ins...
Thank You!
e: colin.daniels@gmail.com
w: colindaniels.co.za
t: twitter.com/youngBLOOD
Social Media: Threat or Business Opportunity?
Social Media: Threat or Business Opportunity?
Social Media: Threat or Business Opportunity?
Social Media: Threat or Business Opportunity?
Social Media: Threat or Business Opportunity?
Social Media: Threat or Business Opportunity?
Social Media: Threat or Business Opportunity?
Social Media: Threat or Business Opportunity?
Social Media: Threat or Business Opportunity?
Social Media: Threat or Business Opportunity?
Social Media: Threat or Business Opportunity?
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Social Media: Threat or Business Opportunity?

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My presentation on social media in business which was presented at the inaugural GIBS-Vodacom ICT conference on 29 June 2010 in Johannesburg.

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Social Media: Threat or Business Opportunity?

  1. 1. 29 June 2010 Social Media: Threat or Colin Daniels Business Opportunity?
  2. 2. Social Media Revolution: http://bit.ly/9NZuOh
  3. 3. Case Study #1: N estlé
  4. 4. Corporate Giant.
  5. 5. But it doesn’t get social media.
  6. 6. A parody turns ugly
  7. 7. Kit Kat advert (Work Like A Machine): http://bit.ly/d6Zb5N
  8. 8. Greenpeace - Have a break?: http://bit.ly/avWXoG
  9. 9. Suprise! People vent on social media
  10. 10. But it gets worse...
  11. 11. Case Study #2: Zappos
  12. 12. Passionate Start-up.
  13. 13. Which does get social media.
  14. 14. Take a passionate CEO.
  15. 15. “The primary purpose of the blogs and twitter is so that outsiders can get a glimpse into our company culture. We don’t really think of them as marketing channels so much as ways to develop a more personal connection with people, whether they are other employees or our customers.” - Zappos.com
  16. 16. Tips #1: Live the brand! #2: Create a personality for your company #3: Follow and interact with your customers #4: Ask your customers for help #5: Monitor what people say about your brand on different platforms and take action!
  17. 17. Tips #6: Don’t censor or remove comments/links/ videos as it draws even more attention to them #7: Be sincere & don’t insult your customers #8: Using social media purely for PR/marketing purposes will always backfire #9: Buy your brand name/keywords on Google and SM channels #10: Examine your company culture & ensure your target audience is a fit before jumping in
  18. 18. Thank You! e: colin.daniels@gmail.com w: colindaniels.co.za t: twitter.com/youngBLOOD

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