Make the Most of Facebook

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Make the Most of Facebook

  1. 1. How to Make the Most of Facebook
  2. 2. What social media sites do you use personally or professionally? Answer  2
  3. 3.  Submit questions on the right  Tweet with #NPRKnight 3
  4. 4. Previously, on #NPRKnight The importance of headlines Web writing Your daily workflow Visual storytelling Finding images, videos and stories you need 4
  5. 5. Previously, on #NPRKnight 5
  6. 6. 6
  7. 7. Welcome to the social media part of our training Distribution: Sharing your stories as a station or an individual Reporting: Finding story ideas from your social media community Creation: Create stories that people want to share 7
  8. 8. Welcome to the social media part of our training http://bit.ly/NPRKnightsocialmedia 8
  9. 9. #NPRKnight social media training Week1:1. Welcome2. Anatomy of a Facebook Post3. 7 more Facebook tips4. Assignment5. Introduction to Twitter chat and contest 9
  10. 10. Facebook is a resource forcommunity, audience and conversation 10
  11. 11. But just auto-posting links and promos won’t work 11
  12. 12. 12Photo via Flickr user essellejaye (CC-BY-ND-NC)
  13. 13. Anatomy of a Facebook Post 13
  14. 14. Anatomy of a Facebook Post 14
  15. 15. 15
  16. 16. 16
  17. 17. 17
  18. 18. Anatomy of a Facebook Post Live Demo 18
  19. 19. What other ways could you post the same story? 19
  20. 20. 20
  21. 21. 21
  22. 22. Use a variety of post types Links Photos Status Updates Video Audio Discussions Events 22
  23. 23. Photo IdeasChecklist: Compelling visual Interesting status/ headline Link to story if there is one 23
  24. 24. Stay away from: 24
  25. 25. Status UpdatesChecklist: Keep it interesting Play with length Keep it relevant 25
  26. 26. Stay away from: 26
  27. 27. And more… 27
  28. 28. Make your Facebook presence ‘likeable’ with these 7 tips 28
  29. 29. 1. Fill out your page2. Disconnect Facebook and Twitter3. Play with frequency and timing4. Be human5. Connect with your community6. Set goals and measure7. Be flexible 29
  30. 30. 1. Fill out your page 30
  31. 31. 1. Fill out your page 31
  32. 32. 32
  33. 33. 2. Disconnect Facebook and Twitter 33
  34. 34. 3. Play with Frequency and timing 34
  35. 35. 3. Play with Frequency and timing Photo via Flickr user Krossbow (CC- 35
  36. 36. 4. Be human Insert Your Station Here 36
  37. 37. You are not a robot Via Flickr user KB35 37
  38. 38. You are not a clown Via Flickr user cobdogblog 38
  39. 39. You’re a human! 39
  40. 40. You’re a human, have some fun! 40
  41. 41. You’re a human, have some fun! 41
  42. 42. 5. Connect with your community 42
  43. 43. Make it meaningfulAsk interesting questions that people want to answer 43
  44. 44. Use answers 44
  45. 45. Get creative 45
  46. 46. 6. Set goals and measure what is happening 46
  47. 47. Set goals Make a list of all your pages, what you use them for, and who is responsible for them. What goals do you have for each page? 47
  48. 48. Measure what is happening 48
  49. 49. Measure what is happening 49
  50. 50. Measure what is happening 50
  51. 51. 7. Be flexible 51
  52. 52. And remember… 52
  53. 53. 53Photo via Flickr user essellejaye (CC-BY-ND-NC)
  54. 54. Assignment:Create two different Facebook postsSend us either a link to the post on Facebook, ascreenshot of the post, or write a draft,Send it in an email to dseditorial@npr.org, with stationcall letters in subject line 54
  55. 55. #NPRKnight Twitter Contest Learn the value and best practices of Twitter by actually using it 55
  56. 56. Twitter Contest Twitter can be a great tool for journalists and we believe it is best learned by doing. The purpose of this contest is simple -- so you can learn the value and best practices of Twitter by actively using it. The contest is a way to make it fun and a just a tad competitive. 56
  57. 57. Twitter Contest Use your individual account Don’t just retweet others Tweet about your work, have conversations, tell people about news, etc Contest runs from now until March 8 Kicking it off with a Twitter Chat Thursday 57
  58. 58. Prizes Gold: The individual who tweets the most over the three week period. Silver: The individual who tweets the second-most over the three week period. Bronze: The individual who tweets the third-most over the three week period. 58
  59. 59. Twitter Contesthttps://twitter.com/gteresa/nprknighttwitter/members 59
  60. 60. #NPRKnight Twitter Chat Thursday, 12-1 p.m. ET Special guests from past training Submit questions you want to talk about by tweeting with hashtag #NPRKnight 60
  61. 61. #NPRKnight Twitter Chat 61
  62. 62. Questions? Eric Athaseathas@npr.org @ericathas Teresa Gormantgorman@npr.org @gteresa #NPRKnight 62
  63. 63. Three things to remember: 1. Assignment: Create two different Facebook posts 2. Twitter Chat: Thursday, 12-1 p.m. ET under hashtag #NPRKnight 3. Twitter Contest: Start tweeting! 63

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