Four Ways The Brian Lehrer Show Gives Their Shows Digital Love

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Four Ways The Brian Lehrer Show Gives Their Shows Digital Love

  1. 1. WNYC: The Brian Lehrer Show Online www.wnyc.org/shows/bl FB wwwww.facebook.com/brianlehrerwnyc TMBLR www.wnyc.tumblr.com @brianlehrer @jodyavirgan javirgan@wnyc.org
  2. 2. What’s The Goal of the Radio Show? • Build a community • Advance the existing news conversation • Explain complex issues • Be a little weird
  3. 3. What’s The Goal Online? • See Previous Slide • Build a community = Take social seriously • Advance the existing convo = Get quotes • Explain complex issues = Explainers/Advice • Be a little weird = Have fun on social
  4. 4. Top Stories • Give people something to share, not just link • All of these got some extra love (or they were big names)
  5. 5. Challenges Online • Reach new audiences o Include handles, book guests with followings • Smooth out the afternoon valley o Create content that travels, lasts, use social
  6. 6. Method 1: A Quick Refresh • New Headline o Does Your CMS accomodate this? • Turn a B+ segment to an A o See what’s getting attention: chartbeat, tweets, etc • Work Efficiently o Do it as soon as you can, as quickly as you can. A little goes a long way.
  7. 7. Method 2: #ShowYourWork • Bullet points, surprising stats, advice o Is this already in your prep?
  8. 8. Method 3: Fake a Transcript • Live-tweet • Embed, and repurpose quotes for tweets later
  9. 9. Method 4: Web-First, then Radio • Answer a curiosity. • Ask on social, then see if it gets momentum.
  10. 10. Spread the Word • Now you have content! Quotes, lists, etc. • Know what works on Twitter vs. FB
  11. 11. WNYC: The Brian Lehrer Show Online www.wnyc.org/shows/bl FB wwww.facebook.com/brianlehrerwnyc TMBLR www.wnyc.tumblr.com @brianlehrer @jodyavirgan javirgan@wnyc.org

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