Make the Most of Your Facebook Page

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Make the Most of Your Facebook Page

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Make the Most of Your Facebook Page

  1. 1. How to Make the Most of Facebook
  2. 2. 2 What social media sites do you use personally or professionally? Answer 
  3. 3. 3  Submit questions on the right  Tweet with #NPRKnight
  4. 4. 4  Getting to know your audience with analytics  Headline writing  Web writing  Your daily workflow  Visual storytelling  Aggregation Previously, on #NPRKnight
  5. 5. 5 Previously, on #NPRKnight
  6. 6. 6  Distribution: Sharing your stories as a station or an individual  Reporting: Finding story ideas from your social media community  Creation: Create stories that people want to share Welcome to the social media part of our training
  7. 7. 7 Links, resources, more  http://bit.ly/summer13guide Welcome to the social media part of our training
  8. 8. 8 1. Welcome 2. Anatomy of a Facebook post 3. Facebook page checklist 4. The bigger Facebook picture 5. Assignment 6. Introduction to Twitter chat and contest #NPRKnight social media training Week 1:
  9. 9. 9 Facebook is a resource for community, audience and conversation
  10. 10. 10 But just auto-posting links and promos won’t work
  11. 11. 11 What’s the secret? CC/ Flickr/ kalexanderson
  12. 12. 12
  13. 13. 13 Anatomy of a Facebook Post
  14. 14. 14 Anatomy of a Facebook Post
  15. 15. 15
  16. 16. 16
  17. 17. 17
  18. 18. 18 Anatomy of a Facebook Post Live Demo
  19. 19. 19 What other ways could you post a story?
  20. 20. 20 Photo
  21. 21. 21 Link and status
  22. 22. 22 Status
  23. 23. 23 Video
  24. 24. 24
  25. 25. 25
  26. 26. 26  Links  Photos  Status Updates  Video  Audio  Discussions  Events Use a variety of post types
  27. 27. 27  Compelling visual  Interesting status/ headline  Link to story if there is one Photo Ideas
  28. 28. 28 Stay away from:
  29. 29. 29 Status Updates  Play with length  Keep it relevant  Share breaking news updates  Find sources  Start conversations  Mention guests, other pages
  30. 30. 30 Stay away from:
  31. 31. 31 5 Step Facebook Page Checklist
  32. 32. 32 1. Can I find you?
  33. 33. 33
  34. 34. 34
  35. 35. 35
  36. 36. 36 Do a search: do you show up?
  37. 37. 37 2. Facebook = Facebook, not Twitter
  38. 38. 38 3. Experiment with frequency and timing
  39. 39. 39 3. Experiment with frequency and timing Photo via Flickr user Krossbow (CC-
  40. 40. 40 4. Find a station voice Insert Your Station Here
  41. 41. 41 You are not a robot or a clown
  42. 42. 42 You’re a human!
  43. 43. 43 5. Don’t forget your community
  44. 44. 44 Ask meaningful questions people want to answer
  45. 45. 45 The Bigger Strategy
  46. 46. 46 What goals do you have for each page?
  47. 47. 47
  48. 48. 48 Measure, Measure, Measure
  49. 49. 49 Measure, Measure, Measure
  50. 50. 50 Measure, Measure, Measure
  51. 51. 51 (But be ready to change your strategy)
  52. 52. 52 And remember…
  53. 53. 53 Photo via Flickr user essellejaye (CC-BY-ND-NC)
  54. 54. 54 Assignment: Create two different Facebook posts Send us either a link to the post on Facebook, a screenshot of the post, or write a draft, Send it in an email to dseditorial@npr.org, with station call letters in subject line
  55. 55. 55 #NPRKnight Twitter Contest Learn the value and best practices of Twitter by actually using it
  56. 56. 56 Twitter Contest  Twitter can be a great tool for journalists and we believe it is best learned by doing.  The purpose of this contest is simple -- so you can learn the value and best practices of Twitter by actively using it.  The contest is a way to make it fun and just a tad competitive.
  57. 57. 57 Awards  Gold Star: Completes contest tasks and uses Twitter well.  Newcomer: Individual who is newer to Twitter, uses Twitter well, and completes contest tasks.  Wildcard: Wildcard!  Station: Station with the best overall showing by individuals in contest
  58. 58. 58 Contest Tasks 1) Tweet at least once during the #NPRKnight Twitter chat with Mark Luckie. Go to http://bit.ly/summertwittercontest for tasks 2-5 to get a leg-up on the competition
  59. 59. 59 #NPRKnight Twitter Chat  Friday, 1-2 p.m. ET  Special guest @MarkSLuckie  Submit questions for Mark by tweeting with hashtag #NPRKnight  More information here: http://bit.ly/luckiechat
  60. 60. 60 FAQ  Use your individual account  Account must be public  Starts July 11, Ends July 26  Tweets must all include the hashtag #NPRKnight  Winners judged by NPR Digital News Trainers
  61. 61. 61 Twitter Contest https://twitter.com/nprds/nprknightsum13/members
  62. 62. 62 Questions? Teresa Gorman tgorman@npr.org @gteresa #NPRKnight
  63. 63. 63 Three things to remember: 1. Assignment: Create two different Facebook posts 2. Twitter Chat: Friday, 1-2 p.m. ET under hashtag #NPRKnight 3. Twitter Contest: Start tweeting!

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