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6 Ways Stations Can Use Callouts - Webinar

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Slides for webinar on how to write and share effective social callouts to find sources, story ideas and more.

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6 Ways Stations Can Use Callouts - Webinar

  1. 1. SERRI GRASLIE, EDITORIAL COACHING & DEVELOPMENT TEAM #NPRTRAINING 6 Ways Stations Can Use Social Callouts
  2. 2. Type questions in the chat box below. Join the conversation on Twitter with #nprtraining (we’re @nprtraining) A recording will be available afterward on ds.npr.org 6 WAYS TO USE SOCIAL CALLOUTS #NPRTRAINING Comments? Questions?
  3. 3. We love our listeners and readers – and callouts are a great way to bring those folks into our reporting. You might use a callout to: 1.  Find a specific type of source 2.  Crowdsource images 3.  Find story ideas 4.  Gather personal stories and ideas 5.  Start a discussion 6.  Have fun 6 WAYS TO USE SOCIAL CALLOUTS #NPRTRAINING Social Callout Basics
  4. 4. •  Hone the question & pick platforms •  Write the pitch •  Share it •  Review the responses, contact participants •  Write the story – think about how to maximize responses on air and online 6 WAYS TO USE SOCIAL CALLOUTS #NPRTRAINING Callout Steps
  5. 5. How People Can Respond: •  Email •  Google Form •  Hashtag •  Voice memo/voicemail •  PIN (for subscribers) Places To Share The Callout: •  Facebook •  Twitter •  Instagram •  Tumblr •  Reddit •  LinkedIn •  Listservs •  Niche online communities •  ??? 6 WAYS TO USE SOCIAL CALLOUTS #NPRTRAINING Approaches
  6. 6. CASE STUDIES
  7. 7. I’m trying to … find a specific type of source.
  8. 8. 6 WAYS TO USE SOCIAL CALLOUTS #NPRTRAINING I’m trying to … find a specific type of source. For story on Missouri corn cob pipe factory St. Louis Public Radio via Reddit, email
  9. 9. I’m trying to … source images.
  10. 10. 6 WAYS TO USE SOCIAL CALLOUTS #NPRTRAINING I’m trying to … source images. #PSCommute KPCC, NPR & Morning Edition via Instagram
  11. 11. I’m trying to … find story ideas.
  12. 12. 6 WAYS TO USE SOCIAL CALLOUTS #NPRTRAINING I’m trying to … find story ideas. Local Wonder KUOW via Google form, social
  13. 13. 6 WAYS TO USE SOCIAL CALLOUTS #NPRTRAINING I’m trying to … find story ideas. via Reddit, email
  14. 14. I’m trying to … gather personal stories and ideas.
  15. 15. 6 WAYS TO USE SOCIAL CALLOUTS #NPRTRAINING I’m trying to … gather personal stories and ideas. “Bored & Brilliant” WNYC/New Tech City via Google form, Facebook, Twitter
  16. 16. I’m trying to … start a discussion.
  17. 17. 6 WAYS TO USE SOCIAL CALLOUTS #NPRTRAINING I’m trying to … start a discussion. “Tell KCUR” via Facebook, Twitter
  18. 18. 6 WAYS TO USE SOCIAL CALLOUTS #NPRTRAINING I’m trying to … start a discussion. ATC/ Science desk via Google form, Facebook, Twitter
  19. 19. I’m trying to … have fun.
  20. 20. 6 WAYS TO USE SOCIAL CALLOUTS #NPRTRAINING I’m trying to … have fun. Rapper’s Delight St. Louis Public Radio via email, Facebook, Twitter
  21. 21. CALLOUT STEPS
  22. 22. •  Set it up with context •  Be specific about what you’re asking for •  Think about whether and how you would answer •  Provide examples •  What sort of demographic data do you want? 6 WAYS TO USE SOCIAL CALLOUTS #NPRTRAINING Honing the question
  23. 23. •  Get creative •  Think small •  Ask for help 6 WAYS TO USE SOCIAL CALLOUTS #NPRTRAINING Sharing it
  24. 24. •  If you have a lot of answers, recruit help •  Develop a flagging/categorizing system •  Reply to everyone who submitted, where possible 6 WAYS TO USE SOCIAL CALLOUTS #NPRTRAINING Now that you have responses …
  25. 25. •  Don’t do the same thing in both places – chances are it won’t work •  Storify is a great tool for collecting responses across platforms 6 WAYS TO USE SOCIAL CALLOUTS #NPRTRAINING Presenting it on air and online
  26. 26. •  Be prepared and don’t overpromise •  Be as “surgical” as possible •  Seed it beforehand •  Think about how someone will feel after they read your callout •  Be transparent •  Use an auto-reply •  Don’t be afraid to “flood the zone” and ask for help 6 WAYS TO USE SOCIAL CALLOUTS #NPRTRAINING Advice
  27. 27. Questions after the webinar? email sgraslie@npr.org Join us next week (Wednesday @ 3 p.m. Eastern) for a Twitter chat on social callouts #nprtraining Follow the Editorial Coaching & Development team nprstorytelling.tumblr.com @nprtraining

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