Storytelling: Our way beyond our windows


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Presentation was given at the Council on Foundations STEPS conference in San Francisco on September 21, 2011. Community foundations are in a unique position where they cn be the voice for the community and delivering stories while innovating video. First, they will need to let go and let the community dictate the content.

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  • Storytelling: Our way beyond our windows

    1. 1.
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    4. 4. Storytelling:<br />History<br />
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    9. 9. Storytelling:<br />Goes Digital<br />
    10. 10. <ul><li> Social media is the #1 activity on the web
    11. 11. Gen Y now outnumbers Baby Boomers and 96% of them belong to a social network
    12. 12. If Facebook were a country, it would be the 4th largest in the world
    13. 13. Fastest growing segment on Facebook is 55 – 65
    14. 14. 1 Billion IPod app downloads in 9 months
    15. 15. 78% of people trust peer to peer recommendations. Only 14% trust advertising
    16. 16. YouTube is the 2nd largest search engine
    17. 17. Twitter users send 90 million tweets per day; 25% of those contain links to other sites and information</li></li></ul><li> U.S. Internet users viewed nearly 34 billion online videos in May 2010.<br />Nearly 183 million people viewed online videos.<br />The average number of videos viewed per person was 186.<br />The average online video viewed was 4.3 minutes.<br />84.8% of the U.S. Internet audience viewed online video in May 2010.<br />
    18. 18. BLOG<br />Website<br />
    19. 19.
    20. 20.
    21. 21. Storytelling:<br />Back to where we began<br />
    22. 22. Let’s Go to Video<br />
    23. 23. Storytelling Tips<br />In storytelling there are two basic building blocks, says Ira Glass:(1)The anecdote, a sequence of actions, a story in its purest form, one thing following from another (rather than just disjointed "facts").<br />(1a) Raise questions. Provide the "bait." The anecdote should raise a question right from the beginning. Implied in any question that you raise, however, is that you are going to answer it. Constantly raise questions and answer them. The shape of the story is that you are throwing out questions and answering them along the way.<br />(2)The moment of reflection. What is the key point? What does this all mean? It is not just a series of facts/events. Many people get the first part, they tell an interesting sequence of events, but in the end it fails because it doesn't say anything new, it did not have meaning. And sometimes people have the reflection part and the question is clear in their mind, but they fail to put it in a sequence that compels people to follow and engage.<br />
    24. 24. Tip: Others Tell Your Story<br />How about those impacted?<br />
    25. 25. Tip: Keep them Listening<br /><ul><li> Evoke curiosity
    26. 26. Don’t end at the endings
    27. 27. Remember to remind
    28. 28. Don’t forget the villain
    29. 29. Honor the inevitable
    30. 30. Keep your promises</li></li></ul><li>Tip: Respect your Audience<br /><ul><li> Know your audience
    31. 31. Not every audience is the same. Adapt</li></li></ul><li>Tip: You don’t need to spend a lot to get a lot<br />
    32. 32. Tip: More from Joseph Campbell<br /><ul><li> Perfection does not exist
    33. 33. Imperfection makes you feel life
    34. 34. Life lives on through stories</li></li></ul><li>Going Further <br />Working Together<br />
    35. 35. Going Further<br />Promotion Through Others<br />
    36. 36. Going Further<br />Interview Interesting People<br />
    37. 37. Going Further Video<br />Talk About Interesting Things<br />
    38. 38. Going Further Video<br />Get Yourself on a Show or Start One<br />