How PR can help startup grow its business

1. What PR Can Do
for
Startup
By Pacharee Pantoomano
at Brandnow.asia

2. Table of Content
 Why PR?
 What PR Can do for your business
 Raises awareness
 Attracts Customers & Partners
 Attract investors
 Attracts Employees
 Gain Trust & Credibility

3. Why PR?
 Cost-effective way of
marketing your new business
 Incredibly valuable when you
have a limited budget
 Less expensive than
traditional advertising

4. 1. Create awareness and a positive
brand image
2. Attract customers & partners
3. Draw interest of investors
4. Attract employees
5. Establish trust and credibility
What PR Can do for your business

5. Raises awareness
 Awareness of the company and its products & services
 PR is a supplement to advertising and direct marketing
program
 Consistent communication to stay top of mind
 Content creation improve ranking online

6. Attracts Customers & Partners
Positive press coverage is a form of 3rd party endorsement
Creates credibility with potential customers and partners
Influences prospects to chose you over the competitor with no media
exposure

7. Attract Investors and funding
Positive coverage can help attract
investors, partners, and buyers
Stories about the founder experience
and past achievements
Company’s success & milestone
Coverage on the company’s award
(Echelon, Forbes 40 under 40, etc)

8. Attracts Employees
Share with the media the company culture and philosophy
Draw the interest of talents who share the same values as the
company
Benefits of being part of the team: perks, lifestyle, creative and
interesting projects, incentives

9. Gain Trust & Credibility
News article v. paid advertising
 Positive coverage is a form of 3rd
party endorsement from the media.
The same applies to companies that
have received awards/recognition in
the market
 Reputation Institute found that
there’s a strong correlation between a
company’s reputation and
consumers’ willingness to
recommend or buy from it

10. About BrandNow.asia
Established in 2008, Brandnow.asia is a boutique brand
communications agency serving startup, unicorns,
disruptive and blue-chip brands here in Thailand, Asia,
and around the world. We’re a member of PRN, a
network of agencies that spans the globe.
Some of our clients are Grab, Lalamove, Nokia, adidas,
Pepsi, and Grohe to name a few. Our focus is on brand
communications and our services include
communications strategy, media relations, public
relations, social/digital PR, direct marketing to event
management. We look forward to being of service.

11. Thank you
brandnow@brandnow.asia
www.brandnow.asia
+662 105 4217
Youtube: BrandNowAsia
FB: BrandNowAsia