A description of Attain Marketing's services, the first "un-PR agency" to integrate Public Relations, Marketing and Social Media to fit your company's needs.
2. ABOUT US…
BOUTIQUE FIRM. FOUNDED 2002.
Gain
Visibility
Attract
Customers
Build
Credibility
Make
Sales
3. INNOVATION
Our integrated strategy
brings together the best of
marketing and public
relations to help you
achieve your business
goals because if you
succeed, we succeed.
Our Difference
NOT YOUR ORDINARY AGENCY
DEDICATION
Our principals and
seasoned professionals
work directly with you, not
some junior account rep,
to give you the attention
you deserve.
EXPERTISE
We are technology savvy,
proven PR and marketing
performers who
understand the market
dynamics, technologies
and buyers without any
handholding.
RESULTS
We have learned what
makes a B-to-B sales
cycle work and how to
connect with industry
influencers… we combine
creativity with smart
strategy to deliver the
results you expect!
4. Valerie Driessen
Specialties: Strategy, positioning, branding,
demand generation, lead nurturing,
Internet presence, sales tools
Years Experience: 15+
Lorraine Kauffman-Hall
Specialties: Strategy, corporate image,
media and analyst relations, PR 2.0, crisis
management, partner relations, reference
customer programs
Years Experience: 20
DEDICATION
Your project engagement team is assembled
from a talented pool of strategic, creative and
marketing professionals based on your particular
needs. Here’s a sample of our members…
Rachel Medanic
Social Media
Charlotte Chang
Creative Design
Edit Varsanyi
Web Development
Molly Cook
Marketing & PR Support
Carrie Brooks
Marketing & PR Support
Phil Kavanaugh
Copy Editor, PR Support
Rita Mailheau
Copy Writer
OUR SENIOR TEAM WORKS DIRECTLY WITH YOU
5. EXPERTISE
RELEVANT B2B & IT MARKETING KNOWLEDGE
Information Technology Industry Verticals
• Authentication, Access
Control, ID Management
• Network Security
• Application/Data Security
• Security Management,
Assessment, Incident
Response
• Financial services
• Energy and utilities
• Health care
• Local and federal
government
• Defense
• Manufacturing
• Retail
From embedded technologies to enterprise software, the
members of the Attain team have spent the last 10+ years
helping information technology growth companies introduce
innovations, penetrate new markets and generate demand.
6. BE VISUAL
Attention spans are
shrinking
INNOVATION
MAXIMIZE RESULTS WITH SMART IDEAS
SHOW SOME LOVE
Press respond to
kindness
PR + Paid + Social =
MAXIMUM SUCCESS
CONTENT IS KING
Customers want to be
informed, not sold
Less Media + Less $ =
GREATER
OPPORTUNITIES
7. RESULTS
“Thanks to Attain Marketing our web site traffic has more than tripled and we have heightened
interest in our products and services from companies in our target industries, including Fortune 500
leaders and high profile government agencies – our business development team is ecstatic.”
−Nicholas Miller, CEO
“We turned to Attain Marketing to tap its expertise and network of contacts with the most widely
known and respected analyst and media outlets covering information security. They knew our
market cold and quickly spearheaded an aggressive communications campaign that greatly
increased Bharosa’s visibility – a key factor that contributed to our acquisition by Oracle.”
−Jon Fisher, CEO
“The Attain team is fantastic in a start up environment as they know how to get huge results on a
start-up budget. The results they drove in press coverage, creative approaches to air cover for a
small company and analyst relations were world class.”
–Sara Gates, VP Marketing
“Attain Marketing helped us carry out several highly targeted public relations campaigns that
brought us in contact with some of the industry’s most influential media and analysts. In addition,
they provided extensive guidance in the selection of a new target market that yielded greater
product traction and increased sales opportunities.”
–Charlie O’Rourke, SVP
8. STRATEGIC SERVICES
• Define goals and objectives
• Construct competitive position
• Develop go-to-market strategy
• Build actionable plans
PLAN TO SUCCEED
9. PR SERVICES
• Identify and engage your industry’s most
influential analysts, media and bloggers
• Increase press release pick up rates and
news coverage
• Position spokespeople as trusted sources
who are called upon for opinions and
quotes
• Create industry buzz and uncover new
sales opportunities
INCREASE VISIBILITY
10. SOCIAL MEDIA
• Find target audiences online and
stimulate conversations through the
delivery of engaging content
• Build and maintain your authority in the
blogoshere
• Participate in online communities to
connect with target audiences and gain
actionable insights
ENGAGE TARGET AUDIENCES
11. SALES ENGAGEMENT
• Identify and attract the right prospects
using advertising, email marketing,
search marketing and events
• Support the sales cycle with the right
tools and communications to move
prospects from awareness through to
loyalty
• Automate processes and track results
SUPPORT THE SALES CYCLE
