Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
5 Ways to Use Social Media to
Jumpstart Your Marketing Efforts
Marisa Peacock, Founder & Chief Strategist
The Strategic Pe...
1. Find Your Audience
Identify current
or target audience
Where do they
live online?
Put You Emails to Work
Audiense.com
Convert emails into social profiles. Import your email
database for Audiense to pair t...
2. Join the Conversation
Set a schedule
Morning
each morning, take 15 minutes to review social feed
Afternoon
each afternoon, take 15 minutes to re...
Real Time Conversations
Tweet Chats
Facebook Live
Periscope
#SecondScreen
Create your own content.
LinkedIn, Medium
publish original posts designed to inspire, establish
yourself as thought leader...
3. Go Behind the Scenes
Exclusive access
give a glimpse behind the scenes for in store event,
special event or just becaus...
Plan your strategy
Map Out Themes
plan behind the scene exclusives around holidays,
annual sales and other special occasio...
Showcase Your Products
Sneak Peek
Have a new product? feature it in a sneak peek video
that gives followers an exclusive l...
4. Listen, Learn, Reward
Pinterest
go to www.pinterest.com/source/companyURL to see
what’s already being pinned from your ...
Learn from their words
Be Descriptive
what words do customers use to describe your products
or experiences?
Be Sentimental...
Reward engagement
Be Kind
did someone say something nice about you? if so, thank
them with a coupon code or other small to...
5. Give Customers Something to Talk About
Focus on the customer
use social media to respond to customer questions,
comment...
Integrate Social Media
Encourage
encourage customers to engage on social media during
the customer journey
Empower
empower...
Make your
social media
experience
Out of This World!
Contact
marisa@strategicpeacock.com
@marisacp51
www.strategicpeacock.com
5 Ways to Use Social Media to Jumpstart Your Marketing Efforts
Upcoming SlideShare
Loading in …5
×

5 Ways to Use Social Media to Jumpstart Your Marketing Efforts

397 views

Published on

Why do you need social media for your business? Let me count the ways. With so many best practices to implement, it’s easy to get overwhelmed and lose focus on your goals. Here are five key ways that you can leverage social media to help you jumpstart your marketing efforts.

Published in: Marketing
  • Be the first to comment

5 Ways to Use Social Media to Jumpstart Your Marketing Efforts

  1. 1. 5 Ways to Use Social Media to Jumpstart Your Marketing Efforts Marisa Peacock, Founder & Chief Strategist The Strategic Peacock
  2. 2. 1. Find Your Audience Identify current or target audience Where do they live online?
  3. 3. Put You Emails to Work Audiense.com Convert emails into social profiles. Import your email database for Audiense to pair the addresses with their corresponding Twitter handles. FullContact.com Match social handles to your internal customer data.
  4. 4. 2. Join the Conversation
  5. 5. Set a schedule Morning each morning, take 15 minutes to review social feed Afternoon each afternoon, take 15 minutes to review social feed Evening each evening, take 15 minutes to review social feed
  6. 6. Real Time Conversations Tweet Chats Facebook Live Periscope #SecondScreen
  7. 7. Create your own content. LinkedIn, Medium publish original posts designed to inspire, establish yourself as thought leader YouTube, Periscope create original video content design to educate and promote
  8. 8. 3. Go Behind the Scenes Exclusive access give a glimpse behind the scenes for in store event, special event or just because Short Video create short video clips for Vine, Instagram or use Periscope; experiment with time-lapse, slow mo and more
  9. 9. Plan your strategy Map Out Themes plan behind the scene exclusives around holidays, annual sales and other special occasions Get Staff Involved use short video to engage and introduce staff; helps present personal side to your business — it’s about the people!
  10. 10. Showcase Your Products Sneak Peek Have a new product? feature it in a sneak peek video that gives followers an exclusive look before it’s available.
  11. 11. 4. Listen, Learn, Reward Pinterest go to www.pinterest.com/source/companyURL to see what’s already being pinned from your website Facebook, Instagram search by company or location to see what others are already sharing
  12. 12. Learn from their words Be Descriptive what words do customers use to describe your products or experiences? Be Sentimental what is overall tone, sentiment expressed? Categorically speaking in what categories do they assign you products — as gifts, for the home, wishlist?
  13. 13. Reward engagement Be Kind did someone say something nice about you? if so, thank them with a coupon code or other small token of appreciation Make it Fun offer promotions that are exclusive to social media
  14. 14. 5. Give Customers Something to Talk About Focus on the customer use social media to respond to customer questions, comments and feedback. Be Helpful, Friendly whether it’s in the store, on the phone or online, be friendly, helpful and easy to approach
  15. 15. Integrate Social Media Encourage encourage customers to engage on social media during the customer journey Empower empower users to leave reviews or share purchases after checkout via sharing functionality Embrace embrace the ways social media can add value and enhance the customer experience
  16. 16. Make your social media experience Out of This World!
  17. 17. Contact marisa@strategicpeacock.com @marisacp51 www.strategicpeacock.com

×