This is a general executive branding

1. Executive Branding
By Brandnow.asia
Confidential & Proprietary

2. Table of Content
• Why is Brandnow.asia the right
partner
• Objectives for Executive Branding
• Why Executive Branding Matter?
• Kick-off planning
• Media training required?
• Press Kit, Key Messages & Story
Bank
• Communications Strategy Sample
• Draft Media List
• Communicating & Managing the
Project
• Distinction: Creative ideas to
make your mark
• Branding Activities for Executive
• Draft Annual Scope
• Guaranteed Deliverables

3. Why is Brandnow.asia the right partner
Here are some of our clients. Please visit brandnow.asia for testimonials
Brightcove
Digi.travel
Eatigo
Echelon Thailand
GMASA - Global
Mobile App Summit
and Awards
Grab
Honestbee
Hungryhub
icarasia.com
kkday.com
Lalamove
Moneyguru
Nokia
Pinkoi
Priceza
SawasdeeShop
ShopBack
Tealium
Tellscore
Thailand Startup
Summit
Viber

4. What is CEO Branding & How Does it Work
• Executive branding raises the
profile of the company and this
is done via
• Press events and interviews
• Speaking engagements
• Byline articles
• Awards/recognition
• Executive branding also
contributes to employer
branding

5. Why Executive Branding Matter?
• Tribal leader to share stories about the organization
• #1 Brand ambassador for the group
• Embodiment of the company’s vision, mission and brand promise

6. Kick-off planning
• During the kick off planning we address with project manager the
items to prep, tasks, and timeline
• We’ll also review the current press kit, discuss the message house and
the story banks for the period of the project
• We also ask for the CI kit, press kit, graphics, photos and media list

7. Media training required?
• Boost group & individual communication skills and confidence
• International Media and Basic Crisis Communications Skills
• Gain insight on how to prepare for speaking opportunities
• Equip with media & presentation skills and techniques for “thinking on their feet”
• Strengthen message delivery and outcomes via broadcast & print interviews,
press events and industry conferences in regular and crisis times
• How to handle unexpected & very hard questions and bridging to positive
messages
• Learn, practice, deploy key messages and positioning

8. Press Kit, Key Messages & Story Bank
Addressed during the kick-off meeting
• Share the stories from the PR activities on the new stories that it
wants to share with the media and the executives and ambassadors
that can be quoted
• Prep for the upcoming campaign

9. Communications Strategy Sample
B2B
 Appointment news
 M&A
 partnership news
 Funding
 Expansion
 Key stakeholder or investors
B2C
 Promotional news
 Product update, demonstration &
review by press
 Expansion
 Co-promo activities
 CSR & community outreach program

10. Draft Media List (print, online, TV)
This list will be fine-tuned once we do the kick-off meeting
• Than Settakij
• BLT Bangkok
• Bangkok Post
• Krungthep
Turakij
• Thai Rath Online
• ASTV Manager
• Bangkok Post
• Daily News
• Krungthep
Turakij
• Manager 360
• Manager Online
• Matichon
• Naew Na
• Post Today
• Prachachart
Turakij
• Siam Turakij
• Thai Post
• Thai Rath
• The Nation
• Siam Settakij
• Dokbia Turakij
• Khao Sod
• 2 Magazine
• 247 Magazine
• A Day
• A day Bulletin
• Around
• Art4D
• Attitude
• Bangkok 101
• Banking and
Insurance
• Big Chilli
• Bizfocus
• BizToday
• Bk Magazine
• Brand Age
• Business Plus
• Cleo
• Computer Today
• ComToday
• Digital Age
• Don't magazine
• E-leader
• E-world
• Elite Plus
• Elle
• Elle Men
• Elite Business
Magazine
• Esquire
• Expat Life
• FIRST MOBILE
• Forbes Magazine
• GM
• GM 2000
• GMBiZ
• GQ
• Guru
• Hamburger
• Harper’s Bazaar
• Hello
• Lips Garcon
• L'Officiel Homme
• Lisa
• Lisa Guru
(online)
• Market Plus
• Marketeer
• Masala
• MBA magazine
• MKT Event
• Money and
Banking
• Money and
Wealth
• OK!
• Positioning
Magazine
• Prestige
• SME Thailand
• Strategy &
Marketing
• Thailand Tatler
• The Start up Mag
• Time Out
Bangkok
• Wanderlust:
Expat Life & Style
• Weekend
• What Phone
• Where Thailand
• Windows (ITPro
Magazine)
• Brand Buffet
• Coconuts
Thailand
• thematter
• TechTalkThai
• where
• Bear Tai
• Brand Inside
• Techsauce
• Marketing Oops
• Secret IT
• The Reporter
Asia
• TNN 24 TV
• Nation TV
• Voice TV
• Spring News TV
• Thai PBS TV
• Channel 3 TV
• NBT TV

11. Communicating & Managing the Project
• Post kick off, we maintain communication
via a Whatsapp or LINE group chat.
• We update the GANNT with deadlines
• We also create a Dropbox which will house
the materials. Alternatively, the client can
also provide us with a link which our team
can access
• Weekly, there’s a work in progress (WIP).
You’ll receive notification once this has
been updated
• Internally, we use Zoho to track our
projects and Monday is the day we do all
the review

12. Distinction: Creative ideas to make your mark
 CSR program to create a halo
effective
 Scholarships
 Youth program
 Environment
 Support social enterprises
 Hackathon
 Idea-a-thon
 Annual signature event
 Partnerships

13. Branding Activities for Executive
• Champion (subject)
• Become member of groups/chambers of
commerce and promote that (subject)
• Speaking engagements (TEDx, TechSauce, Rise,
WebIT) and post event short releases and/or
photo release
• Contribute bylines in major publications
• Media briefing/group interviews
• Partnership programs and co-promotional
programs
• Tatler 500
• Forbes 30 under 30 and Forbes 40 under 40
• Business woman/man of the year award

14. Draft Annual Scope
Local PR Services 1 2 3 4 5 6 7 8 9 10 11 12 Sum
Kick off planning 1
Media visit 1
Press briefing event with 10 media 1
Bloggers event to review 1
Awards 1
Press releases (can also be infographic and photo releases) A10 Neptune 4
Pitching executives for speaking engagements 2
One-on-one business interview 1
One-on-one investor ezine interview 1
One-on-one tech news interview 1
Thank media party 1
Media report/clipping service (included in PR services) 11
Monthly 1 hour Skype consultation & dedicated chat 11

15. Guaranteed Deliverables
• Local releases: Minimum 3x the value of
the investment
• PR is earned media and we reserve the
right to modify and replace PR services
of equal value. The agency shall not be
liable for any such modification,
replacement and timing.
• For sample results, please click here.

16. Thank you and we look
forward to supporting you
Brandnow.asia Team
+662 105 4217
Brandnow@brandnow.asia