Join Films is an organization that aims to support media and entertainment professionals and amateurs by providing guidance and mentorship. Their goal is to create awareness of their talent and location banks through maximum outreach on social media platforms like Facebook. Within the first month of their Facebook marketing campaign for Join Films, they achieved over 2,800 page likes, 5,600 website visits and over 160,000 pageviews, showing the success of their viral social media strategy in creating awareness with no prior online presence.

1. Case Study – Join Films
About Join Films
Joinfilms is an umbrella for the Media, Entertainment industry professionals and amateurs. They not
only give voice to these people, but also steer them towards creative and commercial fulfilment with the
help and guidance of connoisseurs, experts and mentors to work in the right direction. They are a novel
concept for easy entry into Indian film Industry and to encourage talents from every corner of the world
for films, television, print medium.
Objective
To create maximum awareness about the brand and reach out to maximum people
To ask interested aspirants to register themselves at Talent Bank & Location Bank
To create huge fan base for Join Films via contest, trivia etc.
Challenge
Joinfilms.com was about to go live on 1st
January 2014, like any other company they wanted to reach to
maximum people. With no previous online or offline presence our main challenge was to create a strong
audience base for the brand. We were required to create a viral marketing effort, starting everything
from scratch. We just did that by focusing our efforts on Facebook (Having the Largest Audience Base)
and later Twitter.
What We Did
We created a Facebook page for Join Films, & it was used to host the campaign

2. Engagement plan was created, contests, trivia, messaging was done
Judicious use of Facebook Ad’s

3. Results
With dedicated efforts on Facebook we managed to garner 2,805 likes in notime, whereas the client was
pretty much excited about website traffic that Google Analytics displayed. The visitors count in the very
1st
month was 5,622 visits, 162,544 pageviews with only 12.24% bounce rate.
Page Likes Achieved Within 45 Days Of The Campaign (15th
Dec 13 – 31st
Jan 14)
Website Traffic During 1st
Month Of The Campaign (1st
Jan – 31st
Jan 14)

4. Talent Bank Registrations In 1st
Month (1st
Jan – 31st
Jan 14)
Location Bank Registrations In 1st
Month (1st
Jan – 31st
Jan 14)
Conclusion
With no previous offline or online marketing done for the campaign, what SMOfever achieved in 1st
month is really commendable. We are proud about the work we carry, this respective campaign is a mix
approach of our smart SEO/SMO plan. Were ‘in we focus organic rankings for the campaign along with
brand promotion. The results achieved in such lesser duration are alone the proof of excellent standard
we set for our clients.
About SMOfever
We, at SMO Fever strongly believe in the importance of experience and the vitality of knowledge,
especially when it comes to handling something as conspicuous as your brand, the identity of your
organisation. Our unanimous passion for building brands through the most creative ways in an efficient
manner propelled us to come together. Putting our collective intelligence to use, we ensure that your
business enjoys an unparalleled image in the online arena.