Concept for annual promotional & marketing plan.

2. About us
• Since 2065 B.S.
• Registered Agency for Major Publications.
• Delivering quality output is our passion.
• Out of the box ideas to make you distinct one of your kind.

5. HOW WE WORK
• Client wise work division.
• Product wise work division.
• Understands Customer requirement than we manipulate.
• Research on rival brands or companies.

6. OUR STRENGTH
• Market research.
• Qualitative, Creative & Innovative.
• Out of the box thinkers.
• Deliver in time.

7. SETO ACADEMY ANNUAL PROMOTION
CAMPAIGN

8. In Brief
• Enrolling customers
• To enhance brand image
• To work out a complete brand communication strategy
If you want to create your identity you
need to be different

9. How we go

11. Coffee @ Seto
Coffee @ Seto is an innovative visitors oriented advertisement campaign.
Which is a visitors oriented campaign where coffee is used as a tool for
counseling & innovative word . It is a tricky idea to get people attracted
toward brand or we can say its as a process to create a word of mouth &
gaining maximum no of visitors to your office.
Why does it work?
-Out of the box idea ( It’s an easiest & quickest method of getting market
buzz)
- It will be far different from the companies providing similar service.
- Japan is easier as drinking a coffee with Seto academy
-Easy to communicate and invite to increase visitor for
• Counseling
• Class trial
• Buzz maker
• Word of mouth
-Interesting, innovation and new ideas are always the key factor proper
marketing in a competitive market. And easiest way to penetrate market

12. Print advertisement
Print ads are the highly used tool for informative, last longer and
brand image builder. It helps to get the right information to
introduce our brand to our potential market or and keep our
brand existing in the market by maintaining our presence.
How we use it
• Specified placements where our potential customers are engaged
most in a distinct way being out of the box with our rival brands and
help gaining highly noticed.
• Monthly Magazine
• It have specified age group readers
• less cost involvement
• high views

13. Rival advertisement

16. Advertisement through
Television Commercial

17. Television Commercial
Television has held the title of the largest mass medium used for
advertising for more than 60 years. Television is an important
component of an effective media plan because of its pervasiveness,
impact and targeting abilities . It have two way impact to the
customers through visually and its sound which makes it most
easiest way to tell brand story or its detailed information to the
customers and to engage them in an interesting way.
TARGETED AREA
• TV Channels ( By sorting out the effective programs viewed by targeted
customers.)
• Shajha Yatayat ( You can’t even change it )
• Hall ( Maximum no. of flow of targeted customers & you can even skip it
too.)
• TV Scroll ad ( It is quite cost effective and help us to remind them by
continue display.)

18. TVC Script
Welcome to SETO Academy Your Japanese School ( Gateway to Japan)
If you are thinking/planning Japan for higher studies and a career plan then you are
welcome to have a coffee with us Japan was never as easier before with highly
advanced method of teaching methods to advanced library and classrooms to team of
highly professionals to teach & guide you for your career counseling in Japan with
more than direct 38 universities help you to search better career option in your budget
and it make us a best Japanese language school in Nepal . Why just engaged in rest if
you can get it best so what are you waiting for visit us and feel it .
For more Information login to www.setoacademy.edu.np
Or facebook
Dial 4444444 or send us a query at 3030
Kathmandu Putalisadak opposite to Nepal investment bank 5th floor …… building
Come as you are We are ready with a coffee.

19. Scroll Ad

20. Film Hall

21. Sajha Yatayat

22. Radio Jingle
Radio jingle is use to establish or maintain a brand image.
Jingles are a form of sound branding or a method of conveying
message to the customers through sound .
How we reach it?
• National FM
• Programme sponsoring
• Interviews
• Local FM

23. Online Advertisement
In Nepal Use of internet is growing in a rapid speed. Internet user
reached to 7.3 million. A growth in the use of Smartphone, attraction for
social media, market competition, data schemes and declining data
tariff are some of the reasons behind the increase in the number of
mobile internet users. And an initial or must trusted means of search
tool for career. Its like having and marketer through internet to describe
services and display brand value. Highly engaging means with
customers directly.
Means we get for it
• SEO optimization
• Facebook promotion
• YouTube channel
• Online portal advertisement.
• Own website

24. WHY Facebook Promotion
Highly used social media in Nepal, one of best medium to conduct 360
advertising campaign. Nepal has more than 14,00,000 Facebook user.
More than 6,30,000 user are between age group 18-32 . Nine out of ten
web page viewed by Opera mini user in Nepal are Facebook user.
Direct interaction with customers through company pages.
Why it?
• Low cost with high mileage
• Direct interaction with customers
• Distinctive age group and location sort out
• To gain presence in of their favorite time
• To provide information and schemes to get connected with customer

25. Facebook

26. Online News

27. Youtube

28. EXPO PARTICIPATION
. RIGHT TIME . RIGHT PLACE . RIGHT PERSON
• Competition
• Coffee @ Seto

29. Education Expo

30. Give Away Items

31. Coffee Mug

32. Diary

33. Pen

34. Internal/External Branding
• Both internal and external branding will be followed by stairs to
class room.
• Cinema hall branding
• Lively presence through the means of BTL

36. Seminars
• It helps to get the high value customer
• Direct interaction with them
• It helps to increase bond
• It help us to get them in

37. Presented by: