The document provides tips on what not to do on social media, including not co-linking profiles, sharing different content across networks, automatically direct messaging new connections, forcing others to edit shared posts, following and unfollowing to increase follower counts, over-sharing personal details, connecting just because of shared group membership, having no profile photo, and taking quizzes that scrape personal information from users and their friends. The document was created by Social Strand Media CEO Tracy Sestili to help companies develop strategic social media strategies.

1. The Art of What Not to do on Social Media © 2011 Social Strand Media

2. Just Say No to Co-linking Consider context vs. content © 2011 Social Strand Media

3. No cross-sharing content Different audiences deserve different content © 2011 Social Strand Media

4. Don’t auto DM me after we connect It’s impersonal & pushy © 2011 Social Strand Media

5. Don’t Force Me to Edit Don’t make me have to edit your tweet to share it © 2011 Social Strand Media

6. Don’t follow then unfollow to up your # It gives you a bad reputation

7. Don’t over-share Because you clog my news feed And I really don’t give a sh*t that you are checking in to Starbucks

8. Don’t connect with me just b/c we belong to the same group on LinkedIn

9. Don’tcreep me out with no profile photo

10. Don’t Take Quizzes on Facebook Your amusement "scrapes" personal information -- about you and your friends

11. Yay! Now maybe we can be friends! © 2011 Social Strand Media

12. About the presenter Tracy Sestili is CEO and founder of Social Strand Media, a social media strategy firm. She helps companies develop strategic brand platforms and social media strategies that drive constituent engagement and business growth, with a focus on engaging in social media with minimal time, money and resources. Find her on Twitter @tracysestili Find her on Facebook at facebook.com/tracysestili © 2011 Social Strand Media