Are you a thought leader in your industry? Social media is a powerful marketing vehicle that can help you become a thought leader in your industry through a variety of tools and have journalists seeking you out for commentary rather than your PR team chasing them down. In this session we'll go beyond the traditional whitepaper and give you social media tools you can really use to establish thought leadership in your niche, plus discuss how you can integrate thought leadership into your overall social media and marketing strategy.

1. © 2012 Social Strand Media

2. © 2012 Social Strand Media

3. © 2012 Social Strand Media

4. “Social media has allowed all of these
families to come together and connect
with other families, learn About Down
syndrome, and get hope and
encouragement.”
Named one of “50 Higher Ed
Administrators Worth Following on
Twitter.”
© 2012 Social Strand Media

5. • Where is your audience hanging out?
• Develop your own channel and share
content
• Add value to conversations
• Don’t oversell
© 2012 Social Strand Media

6. Twitter Users by Age
18-
65+, 17.6 24, 12.6
% %
25-
34, 16.5
55- %
64, 15.7
%
45- 35-
54, 19.3 44, 18.3
% %
LinkedIn Worldwide by Job Function 147M users
© 2012 Social Strand Media

7. Knowing where your audience is
allows you to develop and tailor your message accordingly
© 2012 Social Strand Media

8. © 2012 Social Strand Media

9. http://linkedin.com/in/tracysestili
http://fb.com/tracysestili
http://twitter.com/tracysestili
tracy@socialstrand.com
© 2012 Social Strand Media