This document provides tips for posting on Facebook as a business. It recommends that businesses socialize rather than self-promote, educating fans through engaging questions, industry links, photos and tips. Businesses should aim to understand their ideal customers and post frequently with a variety of content types to build trust and engagement that leads to sales. Key tips include posting 2-3 times daily, using scheduling tools, and keeping self-promotion to 10% of posts.

1. Welcome to Social Media Tips
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2. Welcome to Social Media Tips
This lesson will discuss posting on Facebook

3. Facebook Posting Tips
As a business owner on Facebook, it’s
easy to simply post ads and promos all
day and think you are doing what you
should be doing, but nothing could be
further from the truth.

4. Facebook Posting Tips
The truth is, social networking is
about, well, socializing. No one wants to see a crappy
photo of a crab cake or out of focus pizza with a
caption that reads, “Check it out”

5. Facebook Posting Tips
It’s not about you or your product. It’s about
your fans.
Socialize on social media, and sell on your
website!
By socializing and engaging with your
fans, you will build trust and confidence which
will lead to sales.

6. Facebook Posting Tips
Your objective on social media is to
educate your fans, not bore them. You
need to be the source, the go to
person, the educator.
And how do you do that?

7. Facebook Posting Tips
Share industry related links
Ask engaging questions
Share behind the scene photos/videos of your
business
Post a “Tip of the week”
Share a news story but avoid commenting on
politics and religion

8. Facebook Posting Tips
Post something educational that will help your
fans.
Share a funny photo and ask fans to caption the
photo.
Post an inspirational quote related to your
industry.
On Friday, ask your fans what their weekend
plans are.
You with me?

9. Facebook Posting Tips
Think about your ideal customer. Here are some
questions you’ll need to ask yourself about this
person:
Are they male or female?
How old are they?
Where do they live?
Are they single or married?
What are their interest? Find this on Facebook
Insights

10. Facebook Posting Tips
Knowing as much about your
customers will make it easier to
generate posting ideas and
improve your engagement with
them.

11. Facebook Posting Tips
You should be posting 2-3 times a day if
possible.
If I visit your page and see your last post
was 4 weeks ago, I’m gone.

12. Facebook Posting Tips
Use Facebook's scheduling tool to schedule post in
advance. This gives you time to think about what to
say instead of a sporadic post.

13. Facebook Posting Tips
It is acceptable for 10% of your messages to be selfpromotion. That’s 1 out of every 10 posts

14. Facebook Posting Tips
Key Take Aways
Educate your fans, don’t spam them
Learn about your fans
Be sociable, engage with your fans
Post engaging content
Post frequently

15. Facebook Posting Tips
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