Practical advice for Interior Architects and Designers on how to build your LinkedIn profile for success.

1. ROCK
YOUR
PROFILE
@tracyses)li
for
Haworth

2. It takes
10,000 hours
[or 10 years]
of deliberate
practice to
become an
expert.
“
”

3. You are not who YOU say you are…

4. Your brand is
what people say
about you when
you’re not in the
room.

5. How to control what
comes up in search
when searching for
your name?
Search

6. 1. Put content out
there on the web
2. Create your own
website/profile
3. Use social media
What can you do?

7. • LinkedIn
• Instagram
• Pinterest
• Yelp
• Houzz
• Behance
• YouTube
etc.
Places to Rock Your Profile

8. Name
That
Designer!

9. Name That Designer
Bellota
restaurant
in
San
Francisco

10. Name That Designer
A
bou)que
VC
firm
in
SF’s
Jackson
Square
neighborhood

11. Name That Designer – Kendall Wilkinson
Kendall
Wilkinson

12. Advice for Kendall

13. Name That Designer
La
Crema
Estate
Windsor

14. Name That Designer
The
Four
Seasons,
Vail

15. Name That Designer –Stanford Hughes
Stanford
Hughes
Stanford
isn’t
findable
on
Social
Media,
but
his
company
and
work
are…

16. Advice for Stanford

17.
Things on your LinkedIn
profile
you should fix right now
1. Your Photo
2. Headline
3. URL
4. Websites
5. Bio (Summary)
6. Experience Descriptions + Media
7. Public Profile settings

18.
Before You Start…
Adjust Your Privacy Settings

19. Profile Privacy Settings

20.
A good photo makes
for a good first impression
1. Your
photo
should
look
like
you.
(Could
I
iden)fy
you
if
we
were
to
meet
for
coffee?)
2. Should
be
a
professional
headshot,
but
doesn’t
have
to
be
(refer
to
#1)
Your
profile
is
14x
more
likely
to
be
viewed
on
LinkedIn
if
there
is
a
profile
photo.

21.
Examples of Bad Profile Photos
Melanie probably
thought she looked
hot in this pic.
This just screams
angry engineer.
Erica needs to fill the
frame with her face.

22.
Examples of Bad Profile Photos
Hmm..which one is
Jonathan??
Superman called,
he wants her suit back.
Irina is wearing
sunglasses, side
profile, poor picture
quality

23.
Examples of Good Profile Photos
For people that are in
the creative arts, it’s
okay to showcase a
symbol or their work.

24. Tips for a Great Profile Photo
1. You
should
be
FACING
FORWARD,
not
the
back
of
your
head,
not
a
side
profile,
not
you
siWng
far
away
or
a
pic
where
you
cropped
out
a
loved
one
because
you
looked
good.
2. No
sunglasses,
hats,
dogs,
-­‐-­‐
JUST
YOU
3. Your
face
should
FILL
THE
FRAME,
a
good
rule
of
thumb
is
take
photo
from
the
neck
up
4. Choose
APPROPRIATE
ATTIRE
for
your
industry.
If
you
don’t
normally
wear
a
suit
and
most
peeps
don’t
in
your
industry,
then
don’t
wear
a
suit.
5. Make
sure
the
BACKGROUND
is
not
distrac)ng.
(no
palm
trees,
fences,
boats,
etc.)

25. Profile Visibility
h]ps://www.linkedin.com/public-­‐profile/seWngs
Custom URL
Makes
it
easier
to
print
on
business
cards
Show
off
that
new
headshot
your
work

26. Headline, Summary, Media

27. HEADLINE: What do you want to
be known for?

28. Your Summary
• Write it in the
first person
• Tell the who,
what, why
(first paragraph)

29. Adding Media to Experience

30. Encore

31. Sharing Status Updates
• Builds thought
leadership
• Keeps you
top of mind

32. Recommendations = Social Proof

33. LinkedIn Groups
Ask questions,
have
conversations,
and share
ideas with
colleagues
around the
world!

34. Facebook Groups
Shy? Join
closed groups

35. Pinterest Best Practices
• Use hashtags in image
descriptions (searchable)
• Use keywords to
appropriately describe
your image
• Add board descriptions

36. Instagram Hashtagsfor Interior Design

37. Thank you!
@tracyses)li
for
Haworth