The Coca-Cola Share a Coke campaign began in 2013, replacing the company's logo with names to personalize bottles and encourage sharing. The idea originated from Coke's Sydney marketing team in 2011. The campaign has been hugely successful, with over 150 million personalized bottles sold globally and 730,000 customized through an e-commerce store. It has expanded to over 70 countries and included thousands of names on bottles in 2014.

1. http://lunaparknyc.com/events/share-a-coke/
Joseph Hunter
Share A Coke Campaign

2. https://buy.shareacoke.com/
The Campaign began during
the 2013 and 2014 summers
when coca-cola swaped out
their famous logo with the
line “Share a coke with ___”

3. http://www.bizjournals.com/atlanta/news/2014/06/10/coca-cola-boosting-share-a-coke-campaign-in-
u-s.html
The idea for the share a
Coke campaign came from
Coke’s Sydney marketing
team in the summer of
2011.

4. http://www.delish.com/food/news/a40849/coca-cola-personalized-bottle-campaign/
The original name for the
campaign was internally known as
“Project Connect”.

5. http://www.iab-community.be/cases/share-a-coke-2/
Coke came up
with a new font called “You” for
the campaign. The campaign is
currently being launched in 70
countries around the world.

6. http://cocacolaunited.com/blog/2015/05/18/share-
coke-bigger-better-ever/
In 2014 Coke had over a
thousand names on their
bottles. The share a coke
campaign was a huge
success on twitter with
235,000 tweets with the
hashtag #ShareaCoke

7. http://cigarsandsocks.com/hell-share-coke/
The campaign lead to more than
150 million personalized bottles
sold. Over 730,00 glass bottles
personalised by the e-commerce
store.

8. http://www.albertsons.com/share-a-coke-this-summer/
Contact Information:
Cell Phone: (336)675-6477
For more information about the campaign go to: http://www.coca-cola.co.uk/stories/history/advertising/share-a-coke/