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HISTORY OF MUSIC VIDEOS
What is a music video?

A music video is a short film or video that accompanies a
  complete piece of music, most commonly a song. Their
 usual purpose, especially for more modern videos, are for
the promotion of bands and artists intended to the promote
               the sale of music recordings.
Promotion

   They are often called music ‘promos’ and most usually
         come in the form of a package, usually with an
  accompanying advert. In the 1980s the term ‘rock video’
       was penned to describe this form of entertainment
     although the usage has fallen considerably out of use.
In 1940, Walt Disney released the film ‘Fantasia’ which is a
  short film surrounding different pieces of classical music.
  This could be described as a music video as it follows the
    same principles, although the way we see music videos
                 today is marginally different.
Musical Innovation

  The key to such music videos becoming a more prominent use of
   marketing and a general success (more than previously upheld) is
   due to the advancement of video and editing processes along with
                  the development of special effects.

This development however has seen the making of a music video rise
    in cost and price and requires many more heads than previously
  thought. To make a successful music video for marketing requires
  money and it is therefore only the most well-known and successful
                 bands that we will see with this factor.

By the 80s almost every single was accompanied with a music video
       and soon it became a much more mandatory expectation.
Top of the Pops

The introduction of this programme in the early 70s created
    a whole new platform for music and the promotion of
 music videos. Bands were able to perform live, promoting
   their single, and thus generating a buzz around the song
 itself. People now wanted music videos to be created. This
    was then further fuelled by the introduction of music-
  dedicated channels such as MTV, Kerrang! and VH1. the
      platforms for watching music videos were forever
                           expanding
First music video

Queen are credited with the first ever music video
although I expect there are much earlier, overlooked
 constructions. Their video for Bohemian Rhapsody
                became a sensation.

Similarly, the music videos of today have generated
such a fan base that they are hard to ignore. Michael
Jackson’s ‘Thriller’ was voted the best music video of
                       all time.

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History of Music Videos

  • 2. What is a music video? A music video is a short film or video that accompanies a complete piece of music, most commonly a song. Their usual purpose, especially for more modern videos, are for the promotion of bands and artists intended to the promote the sale of music recordings.
  • 3. Promotion They are often called music ‘promos’ and most usually come in the form of a package, usually with an accompanying advert. In the 1980s the term ‘rock video’ was penned to describe this form of entertainment although the usage has fallen considerably out of use. In 1940, Walt Disney released the film ‘Fantasia’ which is a short film surrounding different pieces of classical music. This could be described as a music video as it follows the same principles, although the way we see music videos today is marginally different.
  • 4. Musical Innovation The key to such music videos becoming a more prominent use of marketing and a general success (more than previously upheld) is due to the advancement of video and editing processes along with the development of special effects. This development however has seen the making of a music video rise in cost and price and requires many more heads than previously thought. To make a successful music video for marketing requires money and it is therefore only the most well-known and successful bands that we will see with this factor. By the 80s almost every single was accompanied with a music video and soon it became a much more mandatory expectation.
  • 5. Top of the Pops The introduction of this programme in the early 70s created a whole new platform for music and the promotion of music videos. Bands were able to perform live, promoting their single, and thus generating a buzz around the song itself. People now wanted music videos to be created. This was then further fuelled by the introduction of music- dedicated channels such as MTV, Kerrang! and VH1. the platforms for watching music videos were forever expanding
  • 6. First music video Queen are credited with the first ever music video although I expect there are much earlier, overlooked constructions. Their video for Bohemian Rhapsody became a sensation. Similarly, the music videos of today have generated such a fan base that they are hard to ignore. Michael Jackson’s ‘Thriller’ was voted the best music video of all time.