The student self-evaluates their group's pre-production, production, and post-production work on a music video project. In pre-production, the group chose a song, developed a storyboard, and planned logistics. Production went smoothly thanks to the schedule and the student's acting and directing experience. However, some scenes had to be cut due to continuity errors. In post-production, editing was simple but some desired sound effects and scenes could not be included. Overall the group worked well together but could have improved planning and avoiding continuity issues.

1. Self-Evaluation
Pre-Production
WWW: Our group (King’s Key Productions) did well during our pre-production. This is
because we had worked well together as crew and cast. We worked together on choosing a
song which took quite a bit of time but ended up choosing the song before we even stared the
task. We had to choose a Sony artist which had not had a music video as we needed to be
creative and pitch our own ideas. So we went along with OMI’s Hitchhiker as the song was
simple, popular and had us thinking of a story for the music video already. The plot of the
story went very well with the song as we thought of a young passionate teen who hitchhikes a
long journey to find his lover and apologises for cheating before she leaves. The story fits as
the lyrics matched the story which went perfect. The storyboard was organised well. We had
managed to make the story clear as well as the angles and timings. The main focus was our
target audience in where our music video suited our viewers ages 10+. Teenagers can relate
to the story as well in some ways such as relationships. We comfortably chosen different and
beautiful locations to shoot our music video such as the beach and forest. To make things
easier we had printed out our song lyrics in order to break down the scenes to show what
scenes will go where and for how long. The tasks we had went well as the layout was very
professional. Our production name was decided as a group and I managed to give a great idea
for the logo. The logo looks professional and modern which is great as it attracts our target
audience and suits the production name. We equally distributed tasks amongst each other
such as call sheets and location release form, etc.
EBI: In my opinion we could have done better with the story board. This is because the
drawings were not as professional as some scenes had stick figures and looked rough. We
were missed a few deadlines with the tasks yet were able to complete them just before
production. If we were more focussed, we would have been able to manage our timings and
meet deadlines.
Production
WWW: Our production went very well; this is because I followed our schedule (call time
sheet). My acting went well as I tried to give it my best. My facial expressions were great and
timing went well. We had shot multiple angles which went well as we needed to use them for
post-production. Also my actions in most scenes would match the other angles taken in order
to give a good match-on-action later.

2. During production the weather was great and it rain at all. Using my past experience in
making a horror movie, I knew what I was doing and even helped direct the crew. I helped
out with camera angles and guided my colleagues on how to shoot the scenes. I would
improvise as well to make the scenes look more interesting such as in the first scene I added
more dialogue. I used the camera myself to shoot some scenes as a POV and also in order to
gain experience. This was done well as it engages the audience as well visually. Throughout
the music video the mise-en-scene was kept constant as I had the same clothes in
chronological scenes such as the watch and chain around my neck.
Also wardrobe went perfect in all scenes as the colours went well for the denotation. For
example, I wear red which shows passion as my character is very passionate to get his lover
back.
EBI: Due to a continuity error we had to cut out a scene which had a beautiful view of the
city. This is as I had the idea of how hitchhikers would wear a bag yet we later realised in the
other scenes I did not wear a bag. We then thought of a solution to show how I lost it on the
train. This was not possible as we also had to cut out the train scene. This was as we did not
have permission to film on the platform. I had tried to get in contact for permission but I was
given different numbers which were either unavailable or did not answer. We could have also
improved on framing shots. For example, the bus scene had much head room. My acting
during the end scene could have improved when I was on the floor. It was too cold as I was
wet and my body was stiff. The blood could have looked more realistic on the face and I
could have added wounds but we had left that last minute which we should have not done.

3. Post-Production
WWW: When it came to editing, we had fun and it was easy and simple. The scenes were
well edited as we used a lot of transitions and sounds effects. I used a lot of great match-on
action scenes which visually was pleasurable. The scene where I look at a picture on my
phone and zoom in and goes in to a flashback I would say was the best moment especially
when it zooms back out.
The idea I had given for the flashback was edited so well during the forest scene. This is
because as I run I’m thinking of the forest as it shows rather than the flashback plays
afterward. Also the effect used at the beginning where the extra is already listening to the
song was done greatly. The way I had advised to use a slow transition to when I’m dying to
show the audience how my eyes are slowly closing as I’m dying.
The dissolves were used brilliantly to show a change in scene and how time has passed
gradually. Sound effects were very important and were added perfectly with the car hitting
me and the heartbeat. I changed the speed of the car scene to make it look as if the car has
drove uptown me in great speed.

4. EBI: Adding sound effects was a problem as we did not have the sounds we wanted. This
was because there was not a different specific variety of sounds we wanted. We did not have
the scenes we wanted such as during the introduction there was a scene when I say “I was a
hitchhiker till I found you”. We had to cut that scene out as it was too long. We also were not
able to use the scene where I go to Alexandra Palace. This was due to the continuity error.