The document discusses different perspectives on what strategy is, including classical, evolutionary, processual, and systemic views. It also examines the implications of these perspectives for account planning. The classical view sees strategy as rational planning to maximize profits. The evolutionary view considers strategy as day-to-day management for market survival. The processual perspective views strategy as a pragmatic process of learning from mistakes. Finally, the systemic perspective argues that strategic objectives depend on social systems.
AIT Group is a global management consulting firm that has over 10 years experience in Lean Six Sigma Training, Coacing, and Certification as well as Supply Chain using the SCOR model to transform business processes to standardized and streamlined value streams.
Culture Integration and Effective Change Management are the key limiters to driving value from Acquisitions and Mergers. PeopleFirm works with organizations to drive higher levels of value and better outcomes for all involved.
AIT Group is a global management consulting firm that has over 10 years experience in Lean Six Sigma Training, Coacing, and Certification as well as Supply Chain using the SCOR model to transform business processes to standardized and streamlined value streams.
Culture Integration and Effective Change Management are the key limiters to driving value from Acquisitions and Mergers. PeopleFirm works with organizations to drive higher levels of value and better outcomes for all involved.
Aller Median research specialist Taru Eboreimen esitys Aikakausmedian case-aamussa 11.10.2016.
Neste etsi Ellen kanssa yhdessä Suomen seuraavaa vaatesuunnittelutähteä. Millaisia tuloksia yllättävästä yhteistyöstä saatiin?
Katso kaikki case-aamun esitykset: http://www.aikakauslehdet.fi/case1
HELP! Näin tehdään hyvä aikakauslehtimainos (2016)Aikakausmedia
Miten tehdään vaikuttavaa aikakauslehtimainontaa, joka osuu kohteeseen ja tuo brändin olemuksen parhaiten esiin? Miten positioidaan brändi mielikuvakartalle?
HELP! Näin tehdään hyvä aikakauslehtimainos on brändäysopas, joka tarjoaa työkaluja mainonnan suunnittelun tueksi. Se kokoaa yhteen tutkimustietoa seitsemältä eri toimialalta: matkailu, kosmetiikka, autot, pukeutuminen, sisustus, hyvinvointi ja elintarvikkeet. Vuosina 2012–2014 toteutetut mainonnan tutkimukset toteutettiin lukijoiden syvähaastatteluina, minkä lisäksi kaikkien toimialojen mainoksista tehtiin semioottinen analyysi.
Sisältö:
1. Hyvän mainoksen säännöt 1–10: mitkä mainonnan keinot toimivat alasta riippumatta
2. Mitkä värit, muodot ja tunnelmat ovat tyypillisiä eri toimialoille
3. Mitä myyttejä ja tarinoita eri toimialoilla hyödynnetään
4. Vertailu: miten toimialat eroavat toisistaan
5. Tiivistelmä: näin tehdään hyvä mainos
What is Strategy - Thinking like a StrategistAmit Kapoor
What is Strategy? Strategy is a very young concept. Lets explore a little more about strategy and then go down the journey of understanding how to think like a strategist.
04 process design_Operations ManagementBrent Weeks
A) What is process design?
B) What effects should process design have?
C) Process types – the volume–variety effect on process design
D) Detailed process design
Vuonna 2016 Sitran megatrendilistassa tarkastellaan maailman ja Suomen kehitystä kolmen suuren muutosvoiman kautta: kiihtyvällä tahdilla kehittyvän teknologian, globaalin ja arkisen keskinäisriippuvuuden sekä luonnonvaroihin ja ilmastonmuutokseen liittyvän kestävyyskriisin kautta. Katso lisää: www.sitra.fi/megatrends
As the number of strategic dimensions and corresponding initiatives increases, so does the pressure on leadership. In periods of rapid change, organizations require bold strategies and strong leadership at all levels if it is to succeed.
The concepts of 'what is a leader' and 'how leaders are created' have been evolving over time.
Aller Median research specialist Taru Eboreimen esitys Aikakausmedian case-aamussa 11.10.2016.
Neste etsi Ellen kanssa yhdessä Suomen seuraavaa vaatesuunnittelutähteä. Millaisia tuloksia yllättävästä yhteistyöstä saatiin?
Katso kaikki case-aamun esitykset: http://www.aikakauslehdet.fi/case1
HELP! Näin tehdään hyvä aikakauslehtimainos (2016)Aikakausmedia
Miten tehdään vaikuttavaa aikakauslehtimainontaa, joka osuu kohteeseen ja tuo brändin olemuksen parhaiten esiin? Miten positioidaan brändi mielikuvakartalle?
HELP! Näin tehdään hyvä aikakauslehtimainos on brändäysopas, joka tarjoaa työkaluja mainonnan suunnittelun tueksi. Se kokoaa yhteen tutkimustietoa seitsemältä eri toimialalta: matkailu, kosmetiikka, autot, pukeutuminen, sisustus, hyvinvointi ja elintarvikkeet. Vuosina 2012–2014 toteutetut mainonnan tutkimukset toteutettiin lukijoiden syvähaastatteluina, minkä lisäksi kaikkien toimialojen mainoksista tehtiin semioottinen analyysi.
Sisältö:
1. Hyvän mainoksen säännöt 1–10: mitkä mainonnan keinot toimivat alasta riippumatta
2. Mitkä värit, muodot ja tunnelmat ovat tyypillisiä eri toimialoille
3. Mitä myyttejä ja tarinoita eri toimialoilla hyödynnetään
4. Vertailu: miten toimialat eroavat toisistaan
5. Tiivistelmä: näin tehdään hyvä mainos
What is Strategy - Thinking like a StrategistAmit Kapoor
What is Strategy? Strategy is a very young concept. Lets explore a little more about strategy and then go down the journey of understanding how to think like a strategist.
04 process design_Operations ManagementBrent Weeks
A) What is process design?
B) What effects should process design have?
C) Process types – the volume–variety effect on process design
D) Detailed process design
Vuonna 2016 Sitran megatrendilistassa tarkastellaan maailman ja Suomen kehitystä kolmen suuren muutosvoiman kautta: kiihtyvällä tahdilla kehittyvän teknologian, globaalin ja arkisen keskinäisriippuvuuden sekä luonnonvaroihin ja ilmastonmuutokseen liittyvän kestävyyskriisin kautta. Katso lisää: www.sitra.fi/megatrends
As the number of strategic dimensions and corresponding initiatives increases, so does the pressure on leadership. In periods of rapid change, organizations require bold strategies and strong leadership at all levels if it is to succeed.
The concepts of 'what is a leader' and 'how leaders are created' have been evolving over time.
Strategic management in policy and strategy: A thematic discourseTANKO AHMED fwc
The paper evocates a preceding discussion and illustrates strategic management in relation to the theme of science, technology and innovation for the development of agriculture and agro-allied industry in Nigeria. It paper circumvents conventional scholarly styles in favour of the latest trend in re-thinking strategic management in the 21st century focusing more on result orientation. It identifies the need to strengthen the intent-to-action process with task-focused consistent drive in progressive flow and result orientation by use of will power in a sustained feedback system.
this presentation is on Strategic management.
It covers following topics in detail -
Introduction of strategic management
Definition of strategic management
Mintzberg’s Views of Strategy
Features of strategic management
Role of strategic management
Process of strategic management
Need of Strategic management
Benefits of Strategic management
Limitations of strategic management
Mission & Vision
This presentation was part of a workshop held at Arvetica. It is a general introduction to strategic thinking for those unfamiliar with the field and guides through the schools of strategic thinking, gives a better understanding of dateless strategy icons and management gurus of our time. Learn how their ideas apply to your business setting and your daily work in order to improve your strategic performance.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdfthesiliconleaders
In the recent edition, The 10 Most Influential Leaders Guiding Corporate Evolution, 2024, The Silicon Leaders magazine gladly features Dejan Štancer, President of the Global Chamber of Business Leaders (GCBL), along with other leaders.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
2. What is strategy?
And how is it relevant to account planning?
the planning lab (sthlm) Inception pack
3. What is strategy?
• “We simply don’t know what strategy is or how
we can develop a good strategy”
(Markides, 2000)
• “Consultants and theorists that compete for
giving advice to companies cannot even agree on
the most basic question: what is strategy?”
(The Economist, March 20, 1993)
the planning lab (sthlm) Inception pack
4. Four generic perspectives on strategy*
Intention of strategy
Profit maximising
Classic Evolutionary
Process
Planned Gradual
Systemic Processual
Pluralistic
the planning lab (sthlm) Inception pack *Whittington, R (2002) What is strategy - and does it matter?
5. The Classical perspective
Intention of strategy
Profit maximising
Strategy = a rational process
that includes rational analysis and
objective decision-making in order
to maximise long-term value
Porter
Ansoff
Classical Evolutionary
Process
Planned Good business Gradual
planning is required to
control internal and
external environment
Systemic Processual
Pluralistic
the planning lab (sthlm) Inception pack *Whittington, R (2002) What is strategy - and does it matter?
6. The evolutionary perspective
Intention of strategy The dynamic,
hostile and competitive
Profit maximising nature of markets makes it
difficult to plan for long-
Classical term survival
(rational and future-
oriented) planning is
Hannan & Freeman
irrelevant
Classical Evolutionary Williamson
Process
Strategy = day-to-day
Planned management for surviving Gradual
external circumstances
Systemic Processual
Pluralistic
the planning lab (sthlm) Inception pack *Whittington, R (2002) What is strategy - and does it matter?
7. The processual perspective
Intention of strategy
Profit maximising
Classical Evolutionary
Process
Cyert &
Future-oriented business
Planned March Gradual
planning is irrelevant
Mintzberg
Systemic markets nor
Neither Processual
organisational processes are
“perfect enough” for classical or
evolutionary strategies to be People are too different
adopted Stategy = a when it comes to interest,
pragmatic process of knowledge, attention, rationality and
mistakes, learning can therefore not agree on an
Pluralistic and compromises optimal plan
the planning lab (sthlm) Inception pack *Whittington, R (2002) What is strategy - and does it matter?
8. The systemic perspective
Intention of strategy
Profit maximising
Classical Evolutionary
Other rational goals
Process
besides profit-maximisation: Definition of
professional pride, influence, stategy depends
patriotism, culture, religion
Planned on contextual Gradual
factors Whitley
Systemic Granovetter Processual
Competition
does not imply efficiency:
Strategic objectives depends
markets can be manipulated;
on the specific social system in
society has other criterias for
which the strategy is created
corporations than just profit-
Pluralistic
maximisation
the planning lab (sthlm) Inception pack *Whittington, R (2002) What is strategy - and does it matter?
9. Overview
Classical Processual Evolutionary Systemic
Strategy Formal Crafted Effective Encapsuled
Objective Profit-maximisation Unclear Survival Local approval
Internal (politics and
Focus Internal (plans) External (markets) External (society)
perceptions)
Processes Analytical Negotiation/learning Darwinist Social
Economics Economics
Influences Psychology Sociology
Military Biology
Cyert & March, Hannan & Freeman,
Important names Chandler, Ansoff, Porter Granover, Whitley
Mintzberg, Pettigrew Williamson
Development 1960s 1970s 1980s 1990s
the planning lab (sthlm) Inception pack
10. What does this imply for agency planning?
the planning lab (sthlm) Inception pack
11. social anthropologist
bad cop (to account management’s/ strategic thinker/strategy developer
client service’s good cop)
market researcher
target audience think piece polemicist
representative/voice of the
consumer
writer of the creative brief
insight miner
npd consultant
data analyst
brainstorming facilitator
knowledge applicator
qualitative focus group moderator
media/communications planner
soothsayer/futurologist
information centre
The role of planning again...
the planning lab (sthlm) Inception pack Source: “What is account planning” (2001), Account Planning Group UK
12. In other words: most planners need to
have a clue about strategy
Brand strategy
Business strategy
Communications
An understanding of the client firm’s strategic perspective allows us to
better grasp the potential and limitations of the branding and
communications work that we recommend
the planning lab (sthlm) Inception pack
13. The classical perspective: control everything
• Possible to control external environment = we can control the customer’s
attitude/behaviour through marketing communications
• Marketing communications decisions will be made through quantitative analysis
and modelling
• Masters of our own destiny when it comes to brand and advertising management
• Typical separation between strategy (“brain”) and reality (“hands”)
the planning lab (sthlm) Inception pack
14. The evolutionary perspective: sell or die
• Marketing communications decisions are for short-term survival
• In the long-term we might be dead!
• Intense focus on short-run sales, not long-term brand-building
the planning lab (sthlm) Inception pack
15. The processual perspective:
win some, lose some
• A trial-and-error approach to marketing communications: some consumer
attitudes and behaviours things we can influence, some we cannot
• Continuous improvement of brand and advertising management
• Certain degree of risk-taking in decision-making allows for innovative and
creative ways of reaching customer
the planning lab (sthlm) Inception pack
16. The systemic approach:
please follow the rules of the game
• Consumer attitudes and behavior are confined to social systems with given norms,
values, roles, culture, ethics, etc.
• Limitations to what marketing communications can do in terms of market share - the
consumer culture rules
• Other “rational” reasons for marketing communications than pure profit-
maximisation
the planning lab (sthlm) Inception pack
17. Conclusion
• Try to agree on what strategy is when you’re discussing strategy/strategic issues
with a client
the planning lab (sthlm) Inception pack
18. the planning lab (sthlm)
theplanninglab.typepad.com
theplanninglab@gmail.com