Strategic Management
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This document provides an overview of strategic management. It defines strategic management as the set of managerial decisions and actions that determines the long-run performance of a corporation. It discusses key aspects of strategic management including environment scanning, strategy formulation, strategy implementation, and evaluation and control. Graphs and models are presented to illustrate strategic management concepts and frameworks.
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Strategic Management
- 1. Strategic Management A Broader Perspective Presented by Ali Lecture at University 1
- 2. Perception 2
- 3. How do you define Strategic Management 3
- 4. Definition trategic management is the set of managerial decisions and actions that determines the long-run performance of a corporation 4
- 5. Acid Test trategic management is to seek better operational control through the meeting of budgets. TRUE FALSE trategic management is seeking to manage all resources to develop competitive advantages and to help create a successful future. TRUE FALSE trategic management is to seek more effective planning for growth by trying to predict the future beyond next year. TRUE FALSE 5
- 6. Optimal Managerial Skills by Hierarchal Level Technical Human Conceptual Top Management 18.6% 33.0% 48.4% Middle 32.3% 41.3% 26.4% Management First Line 54.6% 31.3% 14.1% Supervision 6
- 7. Strategic Management Model Environment Evaluation & Strategy Formulation Strategy Implementation Scanning Control EXTERNAL Mission Objective Societal Environment Strategies Task Environment Policies Program INTERNAL Budgets Structure Culture Procedur Resources Performance Feedback 7
- 8. Strategic Management Model Environment Evaluation & Strategy Formulation Strategy Implementation Scanning Control EXTERNAL Mission Objective Societal Environment Strategies Task Environment Policies Program INTERNAL Budgets Structure Culture Procedur Resources Performance Feedback 8
- 9. Environment Evaluation & Strategy Formulation Strategy Implementation Scanning Control EXTERNAL Mission Objective Societal Environment Strategies Analysis Tool (BCG MATRIX) Task Environment Policies Program INTERNAL Budgets Structure Culture Procedur Resources Performance Feedback STAR QUESTION MARK HIGH RELATIVE GROWTH LOW CASH COW DOGS HIGH RELATIVE MARKET SHARE LOW 9
- 10. Environment Evaluation & Strategy Formulation Strategy Implementation Scanning Control EXTERNAL Mission Objective Societal Environment Strategies Task Environment Policies Program INTERNAL Portfolio Investment Decision Matrix Budgets Structure Culture Procedur Resources Performance Feedback 8,000 OPTIMIZE HIGH SALES LOW MAXMIZE 6,000 CMB DXN HIGH 4,000 ANX PNF PMX PROFITABILITY 2,000 PBT ZOP HLT RHN DZL MSL HRD - MVL RMF -5 0 5 10 15 20 25 ATP ULC BNK NPD (2,000) PLT LOW PLD (4,000) CAUTION SIEZE (6,000) 10
- 11. Environment Evaluation & Strategy Formulation Strategy Implementation Scanning Control EXTERNAL Mission Objective Societal Environment Strategies Analysis Tool (SWOT) Task Environment Policies Program INTERNAL Budgets Structure Culture Procedur Resources Performance Feedback INTERNAL trengths eaknesses EXTERNAL pportunities hreats 11
- 12. Environment Evaluation & Strategy Formulation Strategy Implementation Scanning Control EXTERNAL Mission Objective Societal Environment Strategies Environmental Variables Task Environment Policies Program INTERNAL Budgets Structure Culture Procedur Resources Performance Feedback Socio Cultural Economic Forces Forces Share Holders Suppliers Government Labor Unions Special Interest Structure Groups Culture Resources Competitors Customers Trade Associations Creditors Communities Politico-Legal Technological Forces Forces 12
- 13. Strategic Management Model Environment Evaluation & Strategy Formulation Strategy Implementation Scanning Control EXTERNAL Mission Objective Societal Environment Strategies Task Environment Policies Program INTERNAL Budgets Structure Culture Procedur Resources Performance Feedback 13
- 14. Environment Evaluation & Strategy Formulation Strategy Implementation Scanning Control EXTERNAL Mission Objective Societal Environment Strategies Strategy Formulation (Vision) Task Environment Policies Program INTERNAL Budgets Structure Culture Procedur Resources Performance Feedback “ Our vision is to build an organization of talented people for achieving 5 billion mark by the year 2010 through swift & timely implementation of innovative strategies and providing care to our customers” 14
- 15. Environment Evaluation & Strategy Formulation Strategy Implementation Scanning Control EXTERNAL Mission Objective Societal Environment Strategies Strategy Formulation (Mission) Task Environment Policies Program INTERNAL Budgets Structure Culture Procedur Resources Performance Feedback Our commitment is to maximize our role to achieve Five Billion mark through • People development • Processes enhancement • Products focus with innovative strategies • Speed of implementation 15
- 16. Environment Evaluation & Strategy Formulation Strategy Implementation Scanning Control EXTERNAL Mission Objective Societal Environment Strategies SMART OBJECTIVES Task Environment Policies Program INTERNAL Budgets Structure Culture Procedur Resources Performance Feedback pecific easureable ctionable ealistic ime Framed 16
- 17. Environment Evaluation & Strategy Formulation Strategy Implementation Scanning Control EXTERNAL Mission Objective Societal Environment Strategies Task Environment Policies Program INTERNAL Policies (Do We Care About Our People) Structure Culture Resources Budgets Procedur Performance Feedback 17
- 18. Strategic Management Model Environment Evaluation & Strategy Formulation Strategy Implementation Scanning Control EXTERNAL Mission Objective Societal Environment Strategies Task Environment Policies Program INTERNAL Budgets Structure Culture Procedur Resources Performance Feedback 18
- 19. Environment Evaluation & Strategy Formulation Strategy Implementation Scanning Control EXTERNAL Mission Objective Societal Environment Strategies Task Environment Strategy Implementation (Gantt Chart) Policies Program INTERNAL Budgets Structure Culture Procedur Resources Performance Feedback BRAND TASK/ACTIVITY BUDGET STATUS Jul-04 Aug-04 Sep-04 Oct-04 Nov-04 Dec-04 Jan-05 Feb-05 Mar-05 Apr-05 10 Facts Product 300,000 PLAN Communication Literature ACTUAL 10 Facts give aways quot;2 in 150,000 PLAN each quarterquot; Product 1 STRATEGY ACTUAL Product Road Show 100,000 PLAN ACTUAL Product Foreign Speaker 200,000 PLAN Program** ACTUAL Product Mkt. Activities 300,000 PLAN ACTUAL Participation in Conference 200,000 PLAN ACTUAL Local Conference 300,000 PLAN Sponsorship ACTUAL Product 2 STRATEGY Product Giveaway 150,000 PLAN ACTUAL Top 10 Physiotherapist 75,000 PLAN Program ACTUAL Health Centers Activity 25,000 PLAN ACTUAL Product Patient Education 75,000 PLAN Material with stand ACTUAL 19
- 20. Select Your Data Wisely VALUE quot;000quot; VALUE quot;000quot; 1999 1999 2000 2000 2001 2001 2002 2002 2003 2003 TOTAL PHARMA TOTAL PHARMA 40,160,267 40,160,267 42,414,699 42,414,699 45,271,007 45,271,007 51,212,247 51,212,247 57,722,665 57,722,665 GROWTH +/- GROWTH +/- 5.6% 5.6% 6.7% 6.7% 13.1% 13.1% 12.7% 12.7% M01A1 MARKET M01A1 MARKET 2,240,939 2,240,939 2,323,026 2,323,026 2,384,137 2,384,137 2,819,896 2,819,896 3,056,459 3,056,459 SHARE SHARE 5.6% 5.6% 5.5% 5.5% 5.3% 5.3% 5.5% 5.5% 5.3% 5.3% GROWTH +/- GROWTH +/- 3.7% 3.7% 2.6% 2.6% 18.3% 18.3% 8.4% 8.4% TC MARKET TC MARKET 3,773 3,773 49,631 49,631 74,557 74,557 129,097 129,097 136,988 136,988 SHARE SHARE 0.2% 0.2% 2.1% 2.1% 3.1% 3.1% 4.6% 4.6% 4.5% 4.5% GROWTH +/- GROWTH +/- 1215.4% 1215.4% 50.2% 50.2% 73.2% 73.2% 6.1% 6.1% PRODUCT DATA PRODUCT DATA 1,540 1,540 8,675 8,675 8,629 8,629 8,999 8,999 SHARE SHARE 3.10% 3.10% 11.64% 11.64% 6.68% 6.68% 6.57% 6.57% GROWTH +/- GROWTH +/- 463.3% 463.3% -0.5% -0.5% 4.3% 4.3% 20
- 21. Select Your Data Wisely PRODUCT MANUFACTURER PACK SIZE MRP Price/Unit ECONOMY CELEBEXX 100mg Getz 20 120.00 6.00 -20% XIB 12.5 mg S.J.G & fazul 10 90.00 9.00 20% RHEUOXIB 100 mg Highnoon 20 100.00 5.00 -33% VIOXX 25 mg MSD 7 593.00 84.71 1030% LECOX 100 mg Continental Pahrma 10 65.00 6.50 -13% DORSIFLEX 200 mg C.C.Labs 10 75.00 7.50 0% CELART 100 mg Hilton 20 115.00 5.75 -23% CORVEN 25 mg C.C.Labs 20 200.00 10.00 33% SELECO 100 mg Wilshire 10 80.00 8.00 7% MOVERYL 100 mg Sami 20 90.00 4.50 -40% ROFEGISIC 12.5 mg Brooks 20 160.00 8.00 7% *ECONOMY = Price difference with your product 21
- 22. Select Your Graphs Wisely DCLF 48% MELX 2% NIML 4% LXPF INDO 1% 2% KTPF 2% FLUR IBPF 8% PRXM 18% 7% NPXN 8% 22
- 23. Select Your Graphs Wisely 16 15 14 13 12 12 10 10 8 6 5 5 4 2 1 0 0 2000 20001 2002 2003 NIM COX 23
- 24. Select Your Graphs Wisely 1,600 1,400 1,200 Value in Rs.quot;000quot; 1,000 800 600 400 200 - JUL AUG SEP OCT NOV DEC JAN FEB MAR APR MAY JUN 2002/03 934 272 840 743 956 1,066 851 802 431 830 542 751 2003/04 842 789 971 1,023 759 1,111 1,145 774 1,345 1,315 24
- 25. THANKS 25