Pilcher Residential saw increases in key metrics from the previous reporting period, including a 17% rise in organic sessions, a 38% increase in pageviews, and shorter average session duration. Top performing pages were the home page and properties for sale page, while real estate-related keywords saw ranking improvements. Demographic data showed the majority of traffic was from Sydney with key interests in news, business, and travel. Social media engagement grew on Facebook.

1. PilcherResidential
SEOReport
15th January - 15th February 2019
vs. 15th December 2018 - 15th January 2019
Reporter
Renee Attard
Digital Account Manager
Got a Question?
Ph: 0434 244 205
Email: renee@seopremier.com.au

2. 10+25+23+551-3 4-10 11-20 21-30
Non-Branded
41%
Branded
58%
50
100
150
200
+45%
KeywordOverviewClient
Pilcher Residential
ORGANIC POSITION DISTRIBUTION
Keywords Position Searches
Inner West Real Estate
Agents
7 110
sold properties 14 1,300
land for sale inner west 12 20
KEYWORD OPPORTUNITIES
61+39+I
45+30
57
New
26
Lost
TOTAL KEYWORDS
680
GoSearch © 2019 | 2

3. KeywordsClient
Pilcher Residential
Keywords
Before
SEO
Last
Month
This
Month
annandale real estate 14 2 2
annandale real estate agents 16 3 3
glebe real estate >100 53 33
glebe real estate agents >100 >100 48
houses for sale annandale >100 2 2
houses for sale glebe >100 >100 57
houses for sale inner west 20 20 18
houses for sale inner west sydney >100 2 2
houses for sale leichhardt >100 64 41
houses for sale lilyfield >100 3 3
inner west real estate >100 4 4
inner west real estate agents 22 18 7
inner west sydney real estate 23 23 18
inner west sydney real estate agents 12 12 7
leichhardt real estate >100 >100 53
leichhardt real estate agents >100 >100 44
lilyfield real estate >100 3 3
lilyfield real estate agents 28 28 17
real estate agents annandale 10 10 10
real estate agents glebe >100 >100 41
GoSearch © 2019 | 3

4. Before
SEO
This
Month
Top 3 0 10
Top 10 0 12
Top 25 3 12
Notable Improvements
Glebe Real Estate Agents
>100 to 48th
Inner West Sydney Real Estate Agents
12th to 7th
Real Estate Agents Glebe
>100 to 41st
Lilyfield Real Estate Agents
28th to 17th
Leichhardt Real Estate Agents
>100 to 44th
KeywordsClient
Pilcher Residential
Keywords
Before
SEO
Last
Month
This
Month
real estate inner west >100 1 1
real estate agents inner west sydney >100 3 3
real estate agents leichhardt 50 50 50
real estate agents lilyfield >100 >100 16
real estate annandale 14 3 3
real estate glebe >100 >100 40
real estate inner west 28 28 22
real estate inner west sydney >100 3 3
real estate leichhardt >100 >100 50
real estate lilyfield >100 3 3
GoSearch © 2019 | 4

5. TrafficAnalysisClient
Pilcher Residential
Organic
Direct
Display
Referral
Social
707
457
205
75
46
Sessions Users
Page-
views
1,492 1,142 3,832
Up 17% Up 21% Up 38%
Avg Session
Duration
Bounce
Rate
New /
Returning
01:22 62.00% 80/20
Up 69% Down 6%
Up 43%
Up 81%
Up 17%
Up 525%
Up 14%
Device Sessions Avg Session Duration Bounce Rate
787 00:57 65.95%
135 01:20 51.11%
570 01:56 59.12%
GoSearch © 2019 | 5

6. SourceAnalysis
Client
Pilcher Residential
100+I17
Domain
Landing Page Sessions
Home Page 330 (Up 49%)
Properties For Sale 49 (Up 33%)
The Most Dog Friendly Suburbs in Sydney 25 (Up 78%)
Meet Your Team 17 (Up 91%)
Lot 2/37 Edna Street Lilyfield 16 (Up 13%)
Sold Properties 14 (Up 360%)
29 Charlotte Street Lilyfield 13 (Up 144%)
50/10 Pyrmont Bridge Road Camperdown 10 (Up 100%)
Simon Pilcher 8 (Up 58%)
138 Carillon Avenue Newtown 8 (Up 700%)
ORGANIC LANDING PAGES
SOCIAL SOURCE BREAKDOWN
GoSearch © 2019 | 6

7. PageAnalysis
Client
Pilcher Residential
Page Titles Pageviews
Home Page 970 (Up 206%)
Properties For Sale 565 (Up 100%)
Lot 2/37 Edna Street Lilyfield 218 (Up 45%)
29 Charlotte Street Lilyfield 206 (Up 40%)
Meet Your Team 202 (Up 188%)
Sold Properties 164 (Up 190%)
References 120 (Up 459%)
Contact Us 86 (Up 100%)
Simon Pilcher 82 (Up 259%)
The Most Dog Friendly Suburbs in 78 (Up 19%)
MOST POPULAR PAGES
TOP 5 EXIT PAGES
Page Pageviews Exit Rate
Home Page 970 56.78%
Properties For Sale 565 29.03%
Lot 2/37 Edna Street Lilyfield 218 23.26%
Meet Your Team 202 27.76%
References 120 51.39%
GoSearch © 2019 | 7

8. 25+7557%
43%
Female Male
10+50+75+45+40+1518-24 25-34 35-44
100
150
200
45-54 55-64 65+
50
DemographicsClient
Pilcher Residential
CITY TRAFFIC BREAKDOWN
City Sessions
Sydney 1,020
Unknown 61
Melbourne 45
Brisbane 30
Central Coast 30
USER INTERESTS
Interests Sessions
News & Politics, Avid News Readers 405
Lifestyles & Hobbies, Business Professionals 327
Travel & Travel Buffs 285
Shoppers, Value Shoppers 283
Lifestyles & Hobbies, Family Focused 269
AGE BREAKDOWN
GoSearch © 2019 | 8

9. SocialMedia
Client
Pilcher Residential
Period
Visits to
Website
Avg Session
Duration
Bounce
Rate
Jan/ February 19 6,486 00:17 89.63%
Facebook
Page Likes
4,723 +58
Social Network Sessions
Pinterest: 16
Instagram:13
FACEBOOK TRAFFIC
Campaign Name Impr. Reach Cost
Which agent video - Copy 42,060 23,388 $150.08
Which agent video 39,109 20,595 $149.94
Live the Parklife? With Refreshed Interiors... 2,337 1,697 $44,159
TOP FACEBOOK POSTS
GoSearch © 2019 | 9

10. GoogleAdWords
Client
Pilcher Residential
Campaign Clicks/ Views Imp.
CTR/
View Rate
Cost
YouTube
Advertising
504 1,915 26.32% $53.94
Remarketing 146 45,995 0.32% $153.77
Total/Avg. 650 47,910 1.36% $207.71
Postcode Clicks Impressions Cost
2142 30 483 $19.23
2040 9 2,376 $10.24
2049 9 679 $6.27
Sydney 7 2,210 $9.97
2165 7 240 $7.73
2038 6 1,529 $9.32
2046 5 958 $6.60
2125 4 1,162 $6.82
4509 3 25 $1.62
2000 3 3,719 $13.44
2200 3 320 $4.99
2210 3 404 $3.62
2154 2 739 $2.97
2198 2 467 $3.73
2048 2 426 $2.94
2565 2 166 $2.74
GEOGRAPHIC BREAKDOWN
GoSearch © 2019 | 10

11. GoogleMyBusiness
20+70+10+
CUSTOMER BUSINESS
SEARCH
55+45
WHERE CUSTOMERS VIEW YOUR
BUSINESS ON GOOGLE
Maps
279
Search
830
Client
Pilcher Residential
Site Visits
54
Number of Calls
5
Direction Requests
5
PHONE CALL BREAKDOWN
Day of Week No. of Calls
Monday 2
Wednesday 1
Thursday 1
Saturday 1
Branded
314
Non-Branded
641
Competitor
Search
26
GoSearch © 2019 | 11

12. AppendixClient
Pilcher Residential
Data Title Explanation
Sessions
A session is the period of time a user is actively engaged
with your website.
Users Users who have initated at least one session.
Pageviews Pageviews is the total number of pages viewed.
Avg. Session Duration The average length of a session.
Bounce Rate
The percentage of single-page sessions in which there was no
interaction with the page.
New/Returning
An estimate of the percentage of first time visits and returning
visits.
Organic Source
The number of sessions generated by visitors coming from a
search engine (Eg: Google).
Direct Source
The number of sessions generated by visitors typing your URL
directly into their browser or who has your site bookmarked.
Paid Source
The number of sessions generated by visitors which clicked on
a paid advertsiement (Eg: Google AdWords).
Referral Source
The number of sessions generated by visitors which click a link
on another site and land on your site.
Social Source
The number of sessions generated by visitors which click on a
link on a social media advertisement and land on your site.
Mobile Device
Number of sessions which were generated using a
mobile device.
Tablet Device
Number of sessions which were generated using a
tablet device.
Computer Device
Number of sessions which were generated using a
computer device.
Total Keywords Number of Organic Keywords for which the website ranks on
Google
GoSearch © 2019 | 12

13. AppendixClient
Pilcher Residential
Data Title Explanation
Direct
Customers who find your listing searching for your business name
or address.
Discovery
Customers who find your listing searching for a category, product
or service.
Search Viewed your business listing on Search.
Maps Viewed your business listing on Maps.
Total Actions A breakdown of the number of actions which occured per day.
Visit Site Go to your website from the listing.
Directions Request directions from the listing.
Call You Clicks on the phone number on the listing.
View Photos Views the photos of your business on the listing.
New Keywords New Keywords for which the site ranks Organically
Lost Keywords Keywords which the site previously ranked but now does not
Branded Traffic Traffic to the website through a Google search relating to the brand
Non-Branded Traffic Traffic to the website through a Google search for an SEO Keyword
Organic Position Distr. The amount of keywords the site ranks for in each positional bracket
Keyword Opportunities Keywords which emerged with ranking but are not part of our campaign
Organic Landing Entry pages into the website showing top SEO keywords
Popular Pages Most viewed pages in the last month on the website
Exit Pages Pages from which most users are leaving the website
GoSearch © 2019 | 13