This document discusses why social media is important for businesses. It notes that most business buyers now use social media as part of their research process before contacting companies. As such, businesses need to participate in social media to engage with prospects early in their decision making. The document provides an overview of common social media platforms and advises businesses to establish a presence on the major sites using their company or brand name to represent themselves and monitor what prospects are saying online.
Oracle recently acquired Vitrue for $300 million and Salesforce.com acquired Buddy Media for $800 million. These acquisitions address the first phases of integrating social media into enterprises by allowing outbound social media campaigns. However, they still lack the ability to analyze social data and integrate it into existing customer applications. Buzzient addresses this need by providing social media integration and analytics capabilities to complement the acquired companies' outbound social marketing functions. The author predicts continued acquisition activity in this area along with the emergence of independent social media integration providers and an expansion of social CRM to other business applications and platforms.
IBM has embraced social media and empowered its employees to actively engage online. It recognized that effective communication in the digital age happens through all employees, not just a communications department. IBM catalogs employees' expertise, manages access to experts, and optimizes expert interactions with constituents. By fully enabling digital employees, IBM can systematically manage social interactions and connect them with relevant parts of the business like sales.
A practical guide to Success in Interactive Marketing. Master Inbound Marketing, Online Promotion, Social Media, Search Optimization and content creation. A great place to get started. Innovative new ideas and practical tips.
The document discusses social media strategies and objectives. It emphasizes that social media is about people, not clicks. Possible social media objectives include increasing brand equity, customer relations, PR, campaigns, customer satisfaction, and brand advocates. Measurable objectives could include numbers of videos, pictures, posts, comments, tweets, followers, and incoming links. The document provides a three-step model for social media initiatives: attract traffic, activate visitors, and engage users in conversations. It also discusses listening to conversations, engaging respectfully, and taking action such as social news marketing or blogger outreach.
This document provides an executive summary of research conducted by the IBM Institute for Business Value on customer engagement through social media. The research found that while consumers are embracing social media, most do not see it as a way to connect with brands and companies. Instead, customers are pragmatic and want tangible value in exchange for their attention and data on social platforms. The report also uncovered gaps between what businesses think customers want from social interactions and what customers actually report. Overall, the research highlights that businesses need to design social media experiences focused on delivering value to customers, rather than assuming customers want to engage to feel connected to brands.
In an interview from the summer 2011 edition of "sparks," from Catalyst Strategies, LiveWorld CEO Peter Friedman explains how "social media is transforming interactions and brands through dialogue and relationships."
More highlights from Peter's interview can also be found on the LiveWorld SocialVoice blog: http://www.liveworld.com/socialvoice/2011/06/10/social-media-business-growth/
Does social media works for sme article gregory bolle bpg maxus dubaiMajidHaider
This article discusses whether social media marketing works for small and medium-sized enterprises (SMEs). It argues that social media can be effective for SMEs if used properly, with a focus on consistency, relationship-building, and setting measurable goals. The key steps are to choose the right social media platforms based on your audience and objectives, integrate both online and offline strategies, and measure return on insights and engagement rather than purely focusing on metrics like followers. If SMEs view social media as a strategic asset rather than just a sales channel, they can develop customers and gain competitive advantages through enriched conversations and insights.
Oracle recently acquired Vitrue for $300 million and Salesforce.com acquired Buddy Media for $800 million. These acquisitions address the first phases of integrating social media into enterprises by allowing outbound social media campaigns. However, they still lack the ability to analyze social data and integrate it into existing customer applications. Buzzient addresses this need by providing social media integration and analytics capabilities to complement the acquired companies' outbound social marketing functions. The author predicts continued acquisition activity in this area along with the emergence of independent social media integration providers and an expansion of social CRM to other business applications and platforms.
IBM has embraced social media and empowered its employees to actively engage online. It recognized that effective communication in the digital age happens through all employees, not just a communications department. IBM catalogs employees' expertise, manages access to experts, and optimizes expert interactions with constituents. By fully enabling digital employees, IBM can systematically manage social interactions and connect them with relevant parts of the business like sales.
A practical guide to Success in Interactive Marketing. Master Inbound Marketing, Online Promotion, Social Media, Search Optimization and content creation. A great place to get started. Innovative new ideas and practical tips.
The document discusses social media strategies and objectives. It emphasizes that social media is about people, not clicks. Possible social media objectives include increasing brand equity, customer relations, PR, campaigns, customer satisfaction, and brand advocates. Measurable objectives could include numbers of videos, pictures, posts, comments, tweets, followers, and incoming links. The document provides a three-step model for social media initiatives: attract traffic, activate visitors, and engage users in conversations. It also discusses listening to conversations, engaging respectfully, and taking action such as social news marketing or blogger outreach.
This document provides an executive summary of research conducted by the IBM Institute for Business Value on customer engagement through social media. The research found that while consumers are embracing social media, most do not see it as a way to connect with brands and companies. Instead, customers are pragmatic and want tangible value in exchange for their attention and data on social platforms. The report also uncovered gaps between what businesses think customers want from social interactions and what customers actually report. Overall, the research highlights that businesses need to design social media experiences focused on delivering value to customers, rather than assuming customers want to engage to feel connected to brands.
In an interview from the summer 2011 edition of "sparks," from Catalyst Strategies, LiveWorld CEO Peter Friedman explains how "social media is transforming interactions and brands through dialogue and relationships."
More highlights from Peter's interview can also be found on the LiveWorld SocialVoice blog: http://www.liveworld.com/socialvoice/2011/06/10/social-media-business-growth/
Does social media works for sme article gregory bolle bpg maxus dubaiMajidHaider
This article discusses whether social media marketing works for small and medium-sized enterprises (SMEs). It argues that social media can be effective for SMEs if used properly, with a focus on consistency, relationship-building, and setting measurable goals. The key steps are to choose the right social media platforms based on your audience and objectives, integrate both online and offline strategies, and measure return on insights and engagement rather than purely focusing on metrics like followers. If SMEs view social media as a strategic asset rather than just a sales channel, they can develop customers and gain competitive advantages through enriched conversations and insights.
IBM is moving itself and its clients well beyond Social Media into a new era of collaboration, insight sharing, and lead generation it calls Social Business. One of the notions behind becoming a Social Business is that your employees should be front and centre in your digital activities. Since IBM no longer sells consumer products the brand experience for IBM is an experience with an IBMer. An experience that is increasingly happening online.
Ketchum Pleon was asked to support the change program that radically transforms how IBMers sell their products: ‘From Social Media to Social Business’. To bridge communications and sales enablement Ketchum Pleon:
1. Developed a suite of communications trainings that combine sales enablement, social media, presentation skills and personal branding;
2. Helped build an active pool of 100+ trained professionals;
3. Identify and coached front runners to jumpstart the program;
4. Co-developed Social Business content with IBM industry leaders.
A case presented by Ronald Velten and Andrada Morar @ Social Media In Praktijk, Maarssen, 27th Otober 2011
The document discusses how Boston has historically been a leader in transitioning consumer technologies into enterprises but may be missing out on the latest wave of social media integration. The author notes the growth of social enterprises like Jive and Yammer that have found more success being based in Silicon Valley. While Boston companies and investors were once at the forefront of these shifts, like bringing PCs and the internet into businesses, the rise of billion-dollar social media companies like Facebook occurred outside of Boston's sphere of influence. The author questions whether Boston has "missed the boat" on fully capitalizing on the consumerization of information technology through social platforms.
Social CRM: How Companies Can Link into the Social Web of ConsumersFlorian Gröne
Social networking and other new technologies have given rise to the “social consumer.” Navigating this new world requires a new way of approaching customer relationship management, commonly called social CRM. In addition to their traditional CRM tools and processes, companies must rethink their product, channel, and customer strategies in order to build an entirely new relationship with their customers through greater transparency.
It's the end of 2010, and a majority of companies have ventured into social media as a publishing channel. Yet many aren't seeing the results they'd hoped for. That's because of the approach.
This whitepaper explores the concept of Engagement, Influence and Activation as end goals to corporate social media, not as a publishing channel but as a way to better connect, share and interact with your markets.
Learn more at www.wdcep.com/business-in-dc/marketing-your-business/
Doing Business 2.0 is an education seminar that features content from the WDCEP's Doing Business in DC publication.
This document summarizes key aspects of social media and online marketing. It discusses how providing shareable social objects can help brands build momentum and become a reference point. Examples of social objects include photos, videos, profiles and documents shared on platforms like Flickr and Wikipedia. The document also emphasizes the importance of listening to conversations on social media through monitoring tools and engaging by contributing valuable content.
Social media is changing the marketing landscape and company’s who were early adopters of the new media platform have gained significant market impact. But many brands have not yet embraced this new trend but the choices are confusing and the risks significant.
For more white papers and webinars, go to http://www.sldesignlounge.com
Or visit us at http://www.sld.com
From Social Media To Social Crm 2 Reinventing The Customer RelationshipFriedel Jonker
Most companies have embraced social media and see it fundamentally changing how they do business. However, many are still in the early stages of social engagement and are not fully exploiting its benefits. While most have elements of a social media program, few have implemented a fully integrated Social CRM strategy with executive sponsorship, cross-functional governance, and processes for sharing customer insights. Companies face challenges in measuring ROI from social media efforts and mitigating risks, with only about a third effectively analyzing social data or monitoring their brand. Moving from isolated projects to comprehensive Social CRM strategies will be required to truly leverage social media's potential for customer relationships.
1) Social media is shifting communication from broadcast to bidirectional and communities will create 25% of content.
2) By 2012, companies are predicted to spend more on word-of-mouth ("conversational media") than traditional media.
3) To succeed, brands must start by asking "what can my brand do for social media communities?" rather than what communities can do for the brand. Providing value to communities will be the new cost of distribution.
Practical advice for making Social Media work for your business HINTS, TIPS A...Typeset
If you're just getting started with social media for your business - and plenty of people still are - this paper was developed to give you some of the basic information you need. Developed in 2009, the paper is still relevant today with lots of practical advice to give business owners and marketers the confidence for a successful start.
Utilizando redes sociales para la innovación en servicios de telecomunicacion...IBMSSA
En Social Business, las personas se conectan e interactuan en espacios digitales más allá de la empresa, creando valor y alcanzo los objetivos de negocios.
Social Media: The Great Equalizer and Great Disrupterandrewshannonjr
The document provides an overview of social media and its impact. It describes social media as the "great equalizer and great disrupter" that has changed how companies connect with customers and how customers receive information. It recommends that companies embrace social media and teach their people to operate effectively on social media platforms to gain opportunities, customers, and talent.
According to the Pew Internet & American Life Project half of all adults in the US use social networking sites. Despite its obvious appeal as a marketing channel, social media is far from achieving "equal citizenship" status among the marketing mix, particularly for Business-to-Business marketers. This benchmark report will examine the pressures and challenges social media presents for B2B marketing, and the path taken by top performing companies to achieve success. Aberdeen's research shows that top performing companies have integrated social media marketing with existing, core marketing channels and processes.
The document discusses why social media is important for businesses and provides guidance on developing an effective social media presence and strategy. It notes that social media now plays a huge role in the B2B decision making process, with buyers conducting significant online research. It recommends businesses establish a presence on key social media sites like LinkedIn, YouTube and SlideShare to engage prospects early in their journey and drive leads. The document also provides tips on choosing appropriate social media usernames and profiles to represent your brand effectively.
The document discusses how corporate social networking can be integrated into a business's communications strategy. It explores how social media tools are being used to add value to traditional stakeholder communications. The key is deciding which social networking platforms can offer genuine benefits and fitting them into existing communications. The document provides tips for companies looking to implement a social media strategy, such as planning content, thinking long-term, experimenting, and empowering staff to participate appropriately.
Tony Gattari discusses whether social media marketing provides a return on investment (ROI) for businesses. While social media platforms continue growing rapidly, it remains difficult for businesses to effectively measure the ROI of their social media spending. To evaluate ROI, businesses need to track specific user actions like website visits or coupon use that can be linked to sales results and compared to the social media marketing budget. Additionally, some argue social media should be viewed as a long-term brand building opportunity rather than expecting immediate ROI, though this may be hard to measure. Ultimately, whether social media is an opportunity or burden for businesses depends on their willingness to experiment with different approaches.
The document discusses IBM's Lotusphere 2012 conference. Some key details:
- The conference had over 5,500 participants, 11k livestream viewers, 77 journalists, and 71 analysts.
- There were 38 customer story presentations from organizations like TD Bank, Children's Hospital, and Caterpillar that highlighted benefits from social implementations.
- Analysts and commenters spoke positively about the promise of social technologies and the conference's focus on social business practices and solutions beyond traditional Lotus products.
Digital Visions: Ten Ideas for the New Decade Edelman
The document discusses 10 ideas for the new decade related to digital and social media trends. It identifies 4 key themes: 1) the shift to digital technologies is global and pervasive, 2) engagement is migrating to mobile devices, 3) companies are just beginning to engage and develop engagement over time, and 4) the future involves using data to make smarter decisions while respecting privacy. The document contains short essays on trends written by digital marketing experts.
The document discusses 10 ideas for technology and marketing trends in the new decade. It identifies 4 key themes: 1) the shift to digital technologies is global and pervasive, 2) engagement is migrating from computer to mobile, 3) companies are just beginning to understand engagement and how to fund it long-term, and 4) using data privately and intelligently will be important. The document contains essays by thinkers discussing these trends and how they will reshape how people think, act and consume.
IBM is moving itself and its clients well beyond Social Media into a new era of collaboration, insight sharing, and lead generation it calls Social Business. One of the notions behind becoming a Social Business is that your employees should be front and centre in your digital activities. Since IBM no longer sells consumer products the brand experience for IBM is an experience with an IBMer. An experience that is increasingly happening online.
Ketchum Pleon was asked to support the change program that radically transforms how IBMers sell their products: ‘From Social Media to Social Business’. To bridge communications and sales enablement Ketchum Pleon:
1. Developed a suite of communications trainings that combine sales enablement, social media, presentation skills and personal branding;
2. Helped build an active pool of 100+ trained professionals;
3. Identify and coached front runners to jumpstart the program;
4. Co-developed Social Business content with IBM industry leaders.
A case presented by Ronald Velten and Andrada Morar @ Social Media In Praktijk, Maarssen, 27th Otober 2011
The document discusses how Boston has historically been a leader in transitioning consumer technologies into enterprises but may be missing out on the latest wave of social media integration. The author notes the growth of social enterprises like Jive and Yammer that have found more success being based in Silicon Valley. While Boston companies and investors were once at the forefront of these shifts, like bringing PCs and the internet into businesses, the rise of billion-dollar social media companies like Facebook occurred outside of Boston's sphere of influence. The author questions whether Boston has "missed the boat" on fully capitalizing on the consumerization of information technology through social platforms.
Social CRM: How Companies Can Link into the Social Web of ConsumersFlorian Gröne
Social networking and other new technologies have given rise to the “social consumer.” Navigating this new world requires a new way of approaching customer relationship management, commonly called social CRM. In addition to their traditional CRM tools and processes, companies must rethink their product, channel, and customer strategies in order to build an entirely new relationship with their customers through greater transparency.
It's the end of 2010, and a majority of companies have ventured into social media as a publishing channel. Yet many aren't seeing the results they'd hoped for. That's because of the approach.
This whitepaper explores the concept of Engagement, Influence and Activation as end goals to corporate social media, not as a publishing channel but as a way to better connect, share and interact with your markets.
Learn more at www.wdcep.com/business-in-dc/marketing-your-business/
Doing Business 2.0 is an education seminar that features content from the WDCEP's Doing Business in DC publication.
This document summarizes key aspects of social media and online marketing. It discusses how providing shareable social objects can help brands build momentum and become a reference point. Examples of social objects include photos, videos, profiles and documents shared on platforms like Flickr and Wikipedia. The document also emphasizes the importance of listening to conversations on social media through monitoring tools and engaging by contributing valuable content.
Social media is changing the marketing landscape and company’s who were early adopters of the new media platform have gained significant market impact. But many brands have not yet embraced this new trend but the choices are confusing and the risks significant.
For more white papers and webinars, go to http://www.sldesignlounge.com
Or visit us at http://www.sld.com
From Social Media To Social Crm 2 Reinventing The Customer RelationshipFriedel Jonker
Most companies have embraced social media and see it fundamentally changing how they do business. However, many are still in the early stages of social engagement and are not fully exploiting its benefits. While most have elements of a social media program, few have implemented a fully integrated Social CRM strategy with executive sponsorship, cross-functional governance, and processes for sharing customer insights. Companies face challenges in measuring ROI from social media efforts and mitigating risks, with only about a third effectively analyzing social data or monitoring their brand. Moving from isolated projects to comprehensive Social CRM strategies will be required to truly leverage social media's potential for customer relationships.
1) Social media is shifting communication from broadcast to bidirectional and communities will create 25% of content.
2) By 2012, companies are predicted to spend more on word-of-mouth ("conversational media") than traditional media.
3) To succeed, brands must start by asking "what can my brand do for social media communities?" rather than what communities can do for the brand. Providing value to communities will be the new cost of distribution.
Practical advice for making Social Media work for your business HINTS, TIPS A...Typeset
If you're just getting started with social media for your business - and plenty of people still are - this paper was developed to give you some of the basic information you need. Developed in 2009, the paper is still relevant today with lots of practical advice to give business owners and marketers the confidence for a successful start.
Utilizando redes sociales para la innovación en servicios de telecomunicacion...IBMSSA
En Social Business, las personas se conectan e interactuan en espacios digitales más allá de la empresa, creando valor y alcanzo los objetivos de negocios.
Social Media: The Great Equalizer and Great Disrupterandrewshannonjr
The document provides an overview of social media and its impact. It describes social media as the "great equalizer and great disrupter" that has changed how companies connect with customers and how customers receive information. It recommends that companies embrace social media and teach their people to operate effectively on social media platforms to gain opportunities, customers, and talent.
According to the Pew Internet & American Life Project half of all adults in the US use social networking sites. Despite its obvious appeal as a marketing channel, social media is far from achieving "equal citizenship" status among the marketing mix, particularly for Business-to-Business marketers. This benchmark report will examine the pressures and challenges social media presents for B2B marketing, and the path taken by top performing companies to achieve success. Aberdeen's research shows that top performing companies have integrated social media marketing with existing, core marketing channels and processes.
The document discusses why social media is important for businesses and provides guidance on developing an effective social media presence and strategy. It notes that social media now plays a huge role in the B2B decision making process, with buyers conducting significant online research. It recommends businesses establish a presence on key social media sites like LinkedIn, YouTube and SlideShare to engage prospects early in their journey and drive leads. The document also provides tips on choosing appropriate social media usernames and profiles to represent your brand effectively.
The document discusses how corporate social networking can be integrated into a business's communications strategy. It explores how social media tools are being used to add value to traditional stakeholder communications. The key is deciding which social networking platforms can offer genuine benefits and fitting them into existing communications. The document provides tips for companies looking to implement a social media strategy, such as planning content, thinking long-term, experimenting, and empowering staff to participate appropriately.
Tony Gattari discusses whether social media marketing provides a return on investment (ROI) for businesses. While social media platforms continue growing rapidly, it remains difficult for businesses to effectively measure the ROI of their social media spending. To evaluate ROI, businesses need to track specific user actions like website visits or coupon use that can be linked to sales results and compared to the social media marketing budget. Additionally, some argue social media should be viewed as a long-term brand building opportunity rather than expecting immediate ROI, though this may be hard to measure. Ultimately, whether social media is an opportunity or burden for businesses depends on their willingness to experiment with different approaches.
The document discusses IBM's Lotusphere 2012 conference. Some key details:
- The conference had over 5,500 participants, 11k livestream viewers, 77 journalists, and 71 analysts.
- There were 38 customer story presentations from organizations like TD Bank, Children's Hospital, and Caterpillar that highlighted benefits from social implementations.
- Analysts and commenters spoke positively about the promise of social technologies and the conference's focus on social business practices and solutions beyond traditional Lotus products.
Digital Visions: Ten Ideas for the New Decade Edelman
The document discusses 10 ideas for the new decade related to digital and social media trends. It identifies 4 key themes: 1) the shift to digital technologies is global and pervasive, 2) engagement is migrating to mobile devices, 3) companies are just beginning to engage and develop engagement over time, and 4) the future involves using data to make smarter decisions while respecting privacy. The document contains short essays on trends written by digital marketing experts.
The document discusses 10 ideas for technology and marketing trends in the new decade. It identifies 4 key themes: 1) the shift to digital technologies is global and pervasive, 2) engagement is migrating from computer to mobile, 3) companies are just beginning to understand engagement and how to fund it long-term, and 4) using data privately and intelligently will be important. The document contains essays by thinkers discussing these trends and how they will reshape how people think, act and consume.
The document discusses 10 ideas for the new decade in digital marketing. It begins with an introduction noting how social and digital media have become mainstream over the last decade. The introduction outlines 4 key themes seen across the 10 essays: 1) the shift to digital is global and pervasive, 2) engagement is migrating to mobile, 3) companies are just beginning to embrace engagement, and 4) the future involves using data intelligently while respecting privacy. The document then provides short summaries of each of the 10 essays addressing emerging trends in digital marketing for the new decade.
The document discusses 10 ideas for technology and marketing trends in the new decade. It identifies 4 key themes: 1) the shift to digital technologies is global and pervasive, 2) engagement is migrating from computer to mobile, 3) companies are just beginning to understand engagement and how to fund it long-term, and 4) using data responsibly to make smarter decisions while respecting privacy. The document contains essays by digital marketing experts on these trends and how they will reshape how people think, act and consume.
The document discusses 10 ideas for the new decade in digital marketing. It begins with an introduction noting how social and digital media have become mainstream over the last decade. The introduction outlines 4 key themes seen across the 10 essays: 1) the shift to digital is global and pervasive, 2) engagement is migrating to mobile, 3) companies are just beginning to embrace engagement, and 4) the future involves using data intelligently while respecting privacy. The document then provides short summaries of each of the 10 essays addressing emerging trends in digital marketing for the new decade.
This document provides tips for businesses to easily start using social media. It recommends five initial steps: 1) Check what competitors are doing on social media, 2) Listen to what customers say about your business on social media, 3) Be transparent when engaging online as a brand, 4) Link to your social media profiles from your website and other materials, and 5) Spend 15 minutes per day updating your social media profiles and interacting with followers. The overall goal is to raise a brand's awareness and engage customers through candid online conversations.
Leveraging Social Media: Tweet Me - Like Me - Buy MeDigital Vidya
Looking at leveraging Social Media for your organization? Want to know how can you exploit the power of Facebook, Twitter and other Social Media platforms for Branding, Lead Generation and Customer Acquisition? You will find this article interesting and useful!
XDemographics: Facebook skews
1. Twitter - A microblogging platform for sharing short updates. slightly female and young, but is growing
2. Facebook - A large social network for connecting with friends in all demographics.
and brands. It has over 500 million active users. XEngagement: Users spend over 700
3. YouTube - The leading video sharing site where users can billion minutes per month on Facebook.
watch, share, and comment on videos. XApplications: The Facebook Platform
4. Foursquare - A location
The Coming Change in Social Media by Social Media TodayElizabeth Lupfer
In a major paradigm shift that is impacting public relations and marketing oranizations, companies are now viewing social media as their front line strategy for customer engagement, immediate contact, and lead generation. This means the software tools we use in the social space will be changing a lot too. This gamebreaker call was based on research developed by our resident trendspotter, Josh Gordon, in Social Media Today's latest free download white paper The Coming Change In Social Media. It's our focus here at Social Media Today to help frame the issues and put them into perspective so that community members can use them as a roadmap and drive the future of social media. Don't get behind the curve.
The Coming Change in Social Media ApplicationsVlastimil Dejl
This document summarizes the results of a survey on how businesses are currently using social media and their future plans. The survey found that marketing and public relations are the most common current uses, while sales and collaboration lag behind. However, lead generation is the business function organizations want to focus on most going forward. Additionally, smaller businesses use social media more frequently than larger ones to communicate externally and engage customers.
The Coming Change in Social Media Business ApplicationsElizabeth Lupfer
Social Media Today presents a whitepaper on the coming change in social media business applications. From the intro: Companies have been using social media primarily as a general communications tool—mostly for public relations and marketing. That’s about to change, as
businesses discover its value as an essential tool for customer engagement—
providing lead generation, immediate customer contact, and customer interaction.
http://socialmediatoday.com/submitform/socialmediabusinesswhitepaper50109
I researched, wrote, and rolled this study into a white paper which was published by the social media network, “Social Media Today.” The study has been translated into Italian, Spanish, and Portuguese and replicated for comparison in South Africa. This study launched with an ad campaign form the sponsor, Neustar, which included ad placements on LinkedIn, Facebook, the Lucid Media and Federated Media ad networks, as well as ad placements on the Smart Brief, IT Toolbox, and LifeHacker.com web sites.
The Coming Change in Social Media Business Applicationswhite paper
The survey found that:
1) Currently, marketing and PR are the leading business uses of social media, while sales and collaboration lag behind. Looking ahead, organizations see lead generation as the top future use.
2) Smaller organizations use social media more frequently than larger ones for external communications like branding, PR, and customer outreach. Larger organizations use it more for internal communications.
3) For external use, Twitter focuses on sharing news and extending customer reach, while internally it focuses on information sharing and networking. Looking ahead, organizations want to use Twitter more for immediate customer contact.
Business.com report: Benchmark your business social media initiatives with this free whitepaper summarizing insights from nearly 3,000 North American businesses - the largest study of business social media use conducted to date. Discover valuable insights into company social media initiatives designed to drive web site traffic, engage customers and build brands.
The document is a research report summarizing the findings of the 2009 Business Social Media Benchmarking Study. Some key findings include:
- Nearly 65% of respondents reported using social media as part of their normal work routine to find business information. The most popular activities were attending webinars/podcasts and reading product/service reviews.
- Middle managers and those in marketing/sales roles were more likely to use social media for work compared to other groups. Larger companies were less likely to use social media for work.
- Maintaining business profiles and monitoring social media conversations were common corporate social media initiatives. Most companies judged success through increased website traffic, leads, and sales.
- Webinars
Guest blogging, also known as “guest posting”, is the practice of writing and publishing an article on someone else’s blog or website in order to build relationships, exposure, authority, and links. Source: https://www.gerommetalampas.com/the-definitive-guide-to-guest-blogging/
Pilcher Residential saw increases in key metrics from the previous reporting period, including a 17% rise in organic sessions, a 38% increase in pageviews, and shorter average session duration. Top performing pages were the home page and properties for sale page, while real estate-related keywords saw ranking improvements. Demographic data showed the majority of traffic was from Sydney with key interests in news, business, and travel. Social media engagement grew on Facebook.
This document provides tips for effective keyword research to improve search engine optimization. It emphasizes selecting keywords that are highly relevant to your website's content and goals, have sufficient search volume, and low competition from other websites. Specific tools like Google Keyword Planner, Trends, and SEMRush are recommended for analyzing keyword difficulty, volume, and what competitors are targeting. The overall message is that keyword research is important for getting the right visitors to your site.
This document discusses on-page optimization strategies and techniques. It recommends analyzing key on-page elements like title tags, headings, and content on websites and comparing them to top ranking sites in search results. It also discusses applying on-page changes, like keyword optimization, to websites built with WordPress using SEO plugins. The document provides resources for on-page optimization best practices and checklists.
The document discusses how to use Market Samurai software to generate a relevant keyword list. It describes using negative and positive keywords, filtering by phrase length, filtering by predicted click-through rate, and filtering by estimated daily search volume and traffic trends to identify worthwhile keywords. The goal is to end up with a list of keywords that have good search potential and are relevant to the target topic.
Majestic SEO is a tool that maps the link structure of the internet. It allows users to explore backlinks, view a site's backlink history, check the links of neighboring sites, find linking clusters, and understand trust and citation metrics. The training session objectives were to familiarize users with Majestic's basic functions, understand how to explore backlinks, and interpret the link data. Key tools demonstrated included the Site Explorer, Backlink History, Neighbourhood Checker, Clique Hunter, and the new Trust and Citation Flow metrics. Tips included tracking top backlinks, identifying a site's top pages, and focusing on lower linked pages.
The document discusses Google's Panda update, which aims to filter low-quality content from search results. It provides information on what triggers Panda penalties, such as heavy templates, empty content, redundant articles, and high ad ratios. Examples are given of sites that lost significant search visibility after Panda, which tended to be sites producing large volumes of machine-generated or outsourced content with little original writing or expertise. The document concludes with questions website owners can ask themselves to evaluate their content quality and risk of Panda issues.
Search Engine Optimization Concepts - The Future of SearchGeromme Talampas
The document discusses how search engines impact businesses and the factors that influence search engine rankings. It identifies the three major items that impact rankings: 1) the search engines themselves, which are constantly changing their algorithms, 2) competition from other websites vying for the same search terms, and 3) constraints of the website like production schedules and server technology. It provides tips for search engine optimization, including developing relevant content, linking strategies, and understanding user intent and behavior to better target keywords.
Strategies on how to make facebook fan page more interactiveGeromme Talampas
The document provides strategies for making Facebook fan pages more interactive. It recommends using custom welcome pages, asking questions to generate comments, offering specials and discounts, running contests to engage fans, redesigning contest tabs regularly, and posting at optimal times like Wednesdays to increase engagement. The overall goal is to keep fans involved and coming back through interactive features.
What is SEO? - Basic SEO Guide for Beginners.pptxGeromme Talampas
SEO is the practice of optimizing a website to increase organic search engine rankings and traffic. Key aspects of SEO include on-page optimization through keyword research, content writing and structural elements, as well as off-page optimization such as link building. When done effectively over time, SEO provides free traffic and exposure that can convert visitors into customers and sales.
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Zodiac Signs and Food Preferences_ What Your Sign Says About Your Tastemy Pandit
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...BBPMedia1
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Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women MagazineCIOWomenMagazine
In this article, we will dive into the extraordinary life of Ellen Burstyn, where the curtains rise on a story that's far more attractive than any script.
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Prescriptive analytics BA4206 Anna University PPTFreelance
Business analysis - Prescriptive analytics Introduction to Prescriptive analytics
Prescriptive Modeling
Non Linear Optimization
Demonstrating Business Performance Improvement
Starting a business is like embarking on an unpredictable adventure. It’s a journey filled with highs and lows, victories and defeats. But what if I told you that those setbacks and failures could be the very stepping stones that lead you to fortune? Let’s explore how resilience, adaptability, and strategic thinking can transform adversity into opportunity.
Discover timeless style with the 2022 Vintage Roman Numerals Men's Ring. Crafted from premium stainless steel, this 6mm wide ring embodies elegance and durability. Perfect as a gift, it seamlessly blends classic Roman numeral detailing with modern sophistication, making it an ideal accessory for any occasion.
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How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....Lacey Max
“After being the most listed dog breed in the United States for 31
years in a row, the Labrador Retriever has dropped to second place
in the American Kennel Club's annual survey of the country's most
popular canines. The French Bulldog is the new top dog in the
United States as of 2022. The stylish puppy has ascended the
rankings in rapid time despite having health concerns and limited
color choices.”
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.