Majestic SEO is a tool that maps the link structure of the internet. It allows users to explore backlinks, view a site's backlink history, check the links of neighboring sites, find linking clusters, and understand trust and citation metrics. The training session objectives were to familiarize users with Majestic's basic functions, understand how to explore backlinks, and interpret the link data. Key tools demonstrated included the Site Explorer, Backlink History, Neighbourhood Checker, Clique Hunter, and the new Trust and Citation Flow metrics. Tips included tracking top backlinks, identifying a site's top pages, and focusing on lower linked pages.

1. SEO TRAINING SESSION 7
MAJESTIC SEO TOOL
One Jump Web Inc.
June 14, 2012

2. About Majestic SEO
• Find how all the websites on the internet link
to each other
• Explore websites backLinks
• Generates link data
• Used to identify domain history

3. Site Explorer

4. Backlink
History

5. Neighbourhood
Checker

6. Clique Hunter

7. Trust and
Citation Flow

9. Today’s Objectives
• Familiarize yourself with
1 MJ Basic Tool Functions
• Understand How to
2 Explore Backlinks
• Understand How to
3 Interpret the Link Data

10. SITE EXPLORER

11. Site Explorer
• Takes your URL and returns tons of information: Summary,
Top Backlinks, Referring Domains, and Top Pages.

12. Site Explorer

13. Site Explorer
• The Domain Information gives you your Referring
Domains and External Backlinks, so you can quickly
tell if you have a lot of sitewides

14. Site Explorer
• Referring IP Addresses, Class C Subnets, Indexed
URLs, Images, Nofollow Links, Redirects, Frames,
Majestic Million and Deleted Links.

15. Site Explorer
• The Backlink History shows your 2 charts: 1 is your
external backlinks discovery over the past 12
months and the other is your referring domains
discovery over the past 12 months.

16. Site Explorer
• The Top Backlinks area shows the Source URL,
Anchor Text, Target URL, and Last Crawl Date.

17. Site Explorer
• "Top Backlinks" are an attempt to list the most
popular pages linking into the target URL or Domain

18. Site Explorer
• Fresh index gives you information from a rolling 30
day period and is more fresh

19. Site Explorer
• Historic index gives you everything in Majestic’s
history for a site.

20. Site Explorer
• A-Citation-Rank. It is a very simple measure of how
important a particular page is by assigning a number
from 0 (lowest) to 15 (highest) depending on the
number of unique referring external root domains

21. Site Explorer
• The Referring Domains area lists the top domains
that link to your URL

22. Site Explorer
• The Top Pages area lists your top pages: Title, URL,
AC Rank, Date, External Backlinks, and Referring
Domains.

23. BACKLINK HISTORY

24. Backlink History
• It shows backlink discovery by month
• Can compare 5 domains

25. Backlink History
• Great tool to use to see how your
backlinks/referring domains compare with others

26. NEIGHBOURHOOD CHECKER

27. Neighbourhood Checker
• This tool shows you the most backlinked domains
hosted on any IP or subnet

28. Neighbourhood Checker
• When you enter your site or IP, you get two lists:
– one that shows what is cohosted on your IP
– one that shows what is cohosted on your subnet.

29. CLIQUE HUNTER

30. Clique Hunter
• Allows you to enter up to ten unique root domains and
shows you a representation of the main sites that link to
the sites you’ve entered, therefore identifying your
cliques.

31. Clique Hunter
• The thickness of lines shows that more links come from that
domain to the queried domain.
• The darkness of the box color shows the number of matches
from that domain to the queried domains.

32. Clique Hunter
• You can better filter your results by increasing your minimum
number of matches, number of results shown, and the depth
of analysis

33. TRUST AND CITATION FLOW

34. Trust and Citation Flow
• Majestic SEO’s new metrics are named Flow Metrics and are
grouped into two categories; trust flow and citation flow.
• The values for citation and trust flow are between 0 and 100

35. Citation Flow
• Citation Flow is a
number of
predicting how
influential a URL
might be based
on how many
sites link to it.

36. Trust Flow
• Trust Flow is a
number
predicting how
trustworthy a
page is based on
how trustworthy
sites tend to link
to trustworthy
neighbors.

37. Trust and Citation Flow
• Google, Yahoo, Facebook among Top sites with almost 100
Trust and Citation Flow metrics

38. MAJESTIC TIPS

39. Majestic Tips
• Identifying the top pages that link to you and making sure
these links stay up. It’s tricky to watch all your backlinks if
you have a lot of them, but if you’re too overwhelmed, just
identify the top ones and track those.
• Identifying your site’s top pages so that you can continue to
build good links to it.
• Identifying pages of lower importance so that you can work
on their content in hopes of generating more backlinks.

40. Majestic SEO Tool
Achieve
Mastery
Get
Experienced
Get Familiar

41. THANK YOU!