The document discusses how to use Market Samurai software to generate a relevant keyword list. It describes using negative and positive keywords, filtering by phrase length, filtering by predicted click-through rate, and filtering by estimated daily search volume and traffic trends to identify worthwhile keywords. The goal is to end up with a list of keywords that have good search potential and are relevant to the target topic.

1. Search for Relevant Keywords

2.  Understanding the keyword research process
 The Four Golden Rules of keyword research
 How to use Market Samurai to generate a list
of relevant keywords

15.  Use negative keywords to eliminate all
phrases containing a particular word that
you’re not interested in
 E.g. I’m not interested in dog collars
◦ Click on the word ‘collar’ (You’ll notice that the
program underlines the word to show that it’s
selected)
◦ Click on the cross icon

18.  The second way to improve the relevance of
your keyword list is to identify positive
keyword phrases.
 This will eliminate all phrases except those
containing a particular word.

23.  Change the
phrase length
filter from 1 to 3
 Filtered out 32
keywords
 All my phrases
now contain at
least 3 keywords.

25. If you want to return
to the generate
keywords screen

26.  PBR is a way to
eliminate misleading
and dangerous keyword
phrases that Google can
sometimes return

27. The lower the PBR, the
more likely it is that a
phrase contains words
in the wrong order.

28. ‘dog train’ has a PBR
of 6% w/c means that
it is not really a phrase
that people are typing
into the search
engines.

29.  Setting a PBR filter of 15% is a great way to
eliminate any misleading keyword phrases

31. shows the average
number of people
who search for a
particular keyword
each day

33. SEO Traffic which gives you
an indication of the
maximum daily visitors
that the #1 ranked website
in Google could potentially
receive from each keyword

34. provides a visual representation
of the monthly traffic trends for
each keyword.

35. Used to identify keywords
that have significant levels
of traffic and are worth
targeting

36. Filter out any keywords
that do not have the
potential to deliver at least
80 visitors per day, to the
number 1 ranked website
in Google

37. Set a Phrase to Broad match filter
of 15% to filter out any
misleading terms from Google.