Driving Open Innovation in Food, Drink and Nutraceuticals

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My presentation from the conference in London, April 16

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Driving Open Innovation in Food, Drink and Nutraceuticals

  1. 1. BeCompetitivelyUnpredictable! www.15inno.com 15inno by Stefan Lindegaard at LinkedIn Groups stefanlindegaard@me.com Twitter: @lindegaardHey! Freebookson 15inno.com!
  2. 2. Faster pace, shrinking window ofopportunity, less time for cash cowsOpen innovation and biz model innovation iskey for becoming competitively unpredictable!We need a more holistic approach to innovation!
  3. 3. “…a philosophy or a mindset that they should embrace within their organization.This mindset should enable their organization to work with external input to the innovation process just as naturally as it does with internal input” - Making Open Innovation Work, 2011
  4. 4. Change how we innovateBe competitively unpredictableDevelop the right conditions and framework
  5. 5. Employees Managers Suppliers Academics / institutionsExecutives Alumni VCs StartupsBusiness unit Users / Government/ function consumers Competitors Inventors
  6. 6. NineSigma Alliances / Campaigns joint ventures (Comm / Public) Entrepreneur Consortia Day Supplier Summit Campaigns MyStarbucks(Comm / Public) Idea.com
  7. 7. Social media, communities and mobility willdrive the next wave of open innovation!
  8. 8. Most corporate innovation teams play catch-up!Where is the vision and drive?
  9. 9. They do not innovate on the innovation process!They do not develop their mindset and toolbox!They lack communication skills and efforts!
  10. 10. …tools, services and platforms that drive virtualinteraction and involvement for innovation effortsCrowdsourcing, communities, Twitter and LinkedInSocial media also works for BtB functions!
  11. 11. NineSigma Nokia CloroxSAP IBM Premium Ingredients
  12. 12. Generate more ideas, faster
  13. 13. Generate more ideas, fasterIdentify and interact with innovation partners
  14. 14. Generate more ideas, fasterIdentify and interact with innovation partnersGet market and competitor insights
  15. 15. www.hootsuite.com
  16. 16. Generate more ideas, fasterIdentify and interact with innovation partnersGet market and competitor insightsPromote corporate innovation capabilities
  17. 17. What’s in it for me? (purpose not defined)Lack of time leads to Catch 22Too many digital visitors; education is neededNo proven first-mover effect, more Qs than As
  18. 18. Identify your focus area, develop content strategySet up your platform and channelsBecome a curator, start sharingTrack, improve, expand, experiment - iterate
  19. 19. Too much focus on products, technologyUnrealistic expectations on time, resourcesLack of resources in budget, people, infrastrucureSilo rather than collaborative approachesPoorly defined innovation strategy (if any)
  20. 20. There are no quick fixes because the topexecutives that got us into this mess are not ready to lead us out of it!
  21. 21. Microsoft Kinect: Newtechnology, new marketsBetter Place: Establishingnew ecosystem Inditex / H&M: Value Apple chain innovation on P&G steroids GE Natura Grundfos Premium Ingredients: Mini- Rolls-Royce factories and communities
  22. 22. Get in touch! www.15inno.com 15inno by Stefan Lindegaard at LinkedIn Groups stefanlindegaard@me.com Twitter: @lindegaardHey! Freebookson 15inno.com!

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