Why is innovation so important?

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Why is everyone in business yearning for innovation?
What is innovation anyway?
Some tips to help grow a new business.

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Why is innovation so important?

  1. 1. Why is Innovation So Important? INDEE Japan Technical Director / Co-founder Shingo Tsuda
  2. 2. Your business is probably in a lot more competition than ever. 2 INDEE
  3. 3. What used to be a ‘Blue Ocean’ doesn’t last forever. 3 INDEE
  4. 4. The Destiny of the S-curveDIFFUSION GOOD QUALITY a car IS now FUN TO DRIVE NICE LOOKING and CHEAP! ++COMPETITORS ++ REQUIREMENTS a car WAS anything that can move automatically TIME As your product becomes popularized, requirements do too. 4 INDEE
  5. 5. In a ‘Red Ocean’, all of your competitors are unique. 5 INDEE
  6. 6. But also they all end up in a price competition. 6 INDEE
  7. 7. Payroll PayrollMaterials/Manufacturing Materials/ Manufacturing Facilities/ Equipment Facilities/ Equipment If cost reduction is your only tool, eventually, you will be hammering yourself. 7 INDEE
  8. 8. But look at what you’ve spared. Not just reduce, create! 8 INDEE
  9. 9. Restart. Recreate a whole new business. 9 INDEE
  10. 10. CONSTRAINTS ? LACK OF RESOURCES NEW SKILLS REQUIRED NON-ESTABLISHED MARKET TOO MUCH POLITICS, TOO LITTLE SUPPORT ?But if you start, you will face a lot of constraints. 10 INDEE
  11. 11. Growing/ Mature Premature If you understand the difference in the nature of theknowledge required, many of your problems can be solved. 11 INDEE
  12. 12. SUN WATER SOIL FERTILIZER Passion Funding Market Stimulants Strong Sunrays Strategic Non Leveled Soil Bold Fertilization Watering Strong passion to High risk A frontier market Partnerships and Premature overcome the Investment for but few close physical many difficulties market and competitors and a distance with of a new business technology large opportunity customers to development quickly obtain new knowledge Stable Sunlight Natural Watering Prepared Soil Moderate Supplements Steady passion Low risk A familiar market Exchange Mature and morale to investment for with firm platform knowledge within enlighten the four continuity and but competitive the organization corners of the scaling for higher business efficiencyKeep in mind the four elements SUN, WATER, SOIL, FERTILIZER And good luck! 12 INDEE

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