This presentation was given to an audience of small businesses at LSA Bootcamp, a one day digital marketing intensive in Austin 1/24/16. For more about the event and for a look at future events visit: http://bit.ly/LSABootcamp16

1. © 2015 Acxiom Corporation. All Rights Reserved. © 2015 Acxiom Corporation. All Rights Reserved.
Top Tactics to Maximize Online Exposure and Success
Maximizing ROI: Making the
Most of a limited Marketing Budget
Jeff Standridge, Acxiom
January 2016

2. © 2015 Acxiom Corporation. All Rights Reserved.2

3. © 2015 Acxiom Corporation. All Rights Reserved.
Understanding New Digital Trends
3
John
discovered your
brand through a
direct mail catalog
sent to his home.
Susan
found you
through a web
search for
“athletic shoes.”
Mark
saw a mobile
banner ad
Dan
walked by your
storefront
Christine
remembered
your name from a
Facebook post
Jim
received an
HTML email

4. © 2015 Acxiom Corporation. All Rights Reserved.
Benefits of Digital for Local Business
4
Levels the playing field between you and the big dogs.
Attracts a more mobile, on-the-go audience.
Increases exposure!
Creates engagement!
Generates results immediately!

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Going SoLoMo
5
Question: What are the digital marketing
trends you can’t ignore?
Answer:

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Signing onto Social Media
6

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Looking Local
7
54 percent of Americans have
substituted the Internet and local
search for phone books. They’re
going online to find the products
and services they’re after.
And they’re on a mission – 50
percent of all local searches end
with a purchase.

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Going Mobile
8

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Gearing up for the Campaign
9
Do you have a website?
Is your website mobile-friendly
Is there a clear path to conversion with
clear calls to action
Have you claimed your local listings

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Core Demographics
11
OVER-REPRESENTED
Most Like Your Customers' Demographics
UNDER-REPRESENTED
Least Like Your Customers' Demographics

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Over Represented
Most Like Your Customer’s Interest
12

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20
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Home Equity Available
Successful Students Unsuccessful Students Empty Empty

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50
100
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Less Than $50M
Home Value
$50M - $99M
Home Value
$100M - $149M
Home Value
$150M - $199M
Home Value
$200M - $299M
Home Value
$300M - $399M
Home Value
$400M - $749M
Home Value
$750M+ Home
Value
Market Value of Home
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15. © 2015 Acxiom Corporation. All Rights Reserved.
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Less Than 1 Year
At Address
1 Year at this
Address
2 Years at This
Address
3 Years at This
Address
4 Years at This
Address
5 Years at This
Address
6-10 Years at This
Address
11+ Years at This
Address
Years at This Residence
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Automobile Types Owned
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BIG Keys to Success
17
Identify your Focus
Define your Target Audience
Use Multiple Channels to reach them
where they are
Test & Learn to Get Better

18. © 2015 Acxiom Corporation. All Rights Reserved. © 2015 Acxiom Corporation. All Rights Reserved.
Jeff Standridge
Jeff.Standridge@acxiom.com
Thank you!