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Hindsight is always 2020 - What would you give to have 2020 Foresight?
Social Media - The Double Edged Sword
The 5 - W’s
• Who
• What
• Where
• When
• Why
Copyright Infringement
Do You Blog?
Where Did Your Photos Come From?
Do You Have License To Use Photo?
How Serious Is This Really?
https://www.contentfac.com/copyright-infringement-penalties-are-scary
Copyright Infringement Solution
• 1. Buy - Licensed Stock Images I.e. ( Shutter Stock) (Deposit Photos)…
• 2. Hire a Photographer that supplies License Agreement and is Insured
• 3. Shoot Your Own Photos.
Statutory damages range from $750 to $30,000 per work.
2020 BIG TIP – Immediately review all photos on your website.
Is Your Website ADA Compliant?
• In the U.S., apart from federal, state, and local government
websites which must meet Section 508 regulations, there are no
enforceable ADA legal standards to follow for website
accessibility.
• However, just because there is no straightforward set of legal
requirements for website accessibility does not mean that your
business will not be presented with a lawsuit. This has
understandably raised alarm.
https://www.searchenginejournal.com/website-accessibility-law/285199/#close
Supreme Court hands
victory to blind man
who sued Domino’s
over site accessibility
The Supreme Court denied a petition from pizza giant Domino’s on Monday to hear whether its website
is required to be accessible to the disabled, leaving in place a lower court decision against the company.
The decision not to grant the case is a loss for the company and a win for disability advocates, who have
argued that if businesses do not have to maintain accessible sites, disabled people could be effectively
shut out of substantial portions of the economy.
PUBLISHED MON, OCT 7 2019
https://www.cnbc.com/2019/10/07/dominos-supreme-court.html
*In February 2018, Congress passed the ADA Education and Reform Act, a bill designed to make it
harder for disabled Americans to sue businesses for discrimination. Republican lawmakers who wrote
and passed the bill argue that the law will help curb “frivolous” lawsuits,
https://www.searchenginejournal.com/ada-compliant-website/200106/#close
Google Chrome to Identify and Label
Slow Websites
• Tech Crunch - Google just announced
that it will begin identifying and
labeling slow websites for users of
the Google Chrome browser.
https://techcrunch.com/2019/11/11/google-chrome-to-identify-and-label-slow-websites/
https://developers.google.com/speed/pagespeed/insights
A Few Tips - Slow Websites Solution
Optimize to Thrive
Get With Your GEEK!
• Use Correct Image sizes for what
you need
• Keep page size SMALL. 19 meg
is NOT small
• Use Next generation image
formats (JPEG2000, Webp, etc)
Get A Better Geek!!!
• Eliminate Render Blocking
Resources
• Minify Stylesheets and
Javascript (Removing
whitespace and compacting
code)
• Reduce Server Response times -
USE CACHING

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2020 Foresight vs 2020 Hindsight

  • 1. Hindsight is always 2020 - What would you give to have 2020 Foresight?
  • 2. Social Media - The Double Edged Sword The 5 - W’s • Who • What • Where • When • Why
  • 3. Copyright Infringement Do You Blog? Where Did Your Photos Come From? Do You Have License To Use Photo? How Serious Is This Really? https://www.contentfac.com/copyright-infringement-penalties-are-scary
  • 4.
  • 5. Copyright Infringement Solution • 1. Buy - Licensed Stock Images I.e. ( Shutter Stock) (Deposit Photos)… • 2. Hire a Photographer that supplies License Agreement and is Insured • 3. Shoot Your Own Photos. Statutory damages range from $750 to $30,000 per work. 2020 BIG TIP – Immediately review all photos on your website.
  • 6. Is Your Website ADA Compliant? • In the U.S., apart from federal, state, and local government websites which must meet Section 508 regulations, there are no enforceable ADA legal standards to follow for website accessibility. • However, just because there is no straightforward set of legal requirements for website accessibility does not mean that your business will not be presented with a lawsuit. This has understandably raised alarm. https://www.searchenginejournal.com/website-accessibility-law/285199/#close
  • 7. Supreme Court hands victory to blind man who sued Domino’s over site accessibility The Supreme Court denied a petition from pizza giant Domino’s on Monday to hear whether its website is required to be accessible to the disabled, leaving in place a lower court decision against the company. The decision not to grant the case is a loss for the company and a win for disability advocates, who have argued that if businesses do not have to maintain accessible sites, disabled people could be effectively shut out of substantial portions of the economy. PUBLISHED MON, OCT 7 2019 https://www.cnbc.com/2019/10/07/dominos-supreme-court.html *In February 2018, Congress passed the ADA Education and Reform Act, a bill designed to make it harder for disabled Americans to sue businesses for discrimination. Republican lawmakers who wrote and passed the bill argue that the law will help curb “frivolous” lawsuits, https://www.searchenginejournal.com/ada-compliant-website/200106/#close
  • 8. Google Chrome to Identify and Label Slow Websites • Tech Crunch - Google just announced that it will begin identifying and labeling slow websites for users of the Google Chrome browser. https://techcrunch.com/2019/11/11/google-chrome-to-identify-and-label-slow-websites/ https://developers.google.com/speed/pagespeed/insights
  • 9. A Few Tips - Slow Websites Solution Optimize to Thrive Get With Your GEEK! • Use Correct Image sizes for what you need • Keep page size SMALL. 19 meg is NOT small • Use Next generation image formats (JPEG2000, Webp, etc) Get A Better Geek!!! • Eliminate Render Blocking Resources • Minify Stylesheets and Javascript (Removing whitespace and compacting code) • Reduce Server Response times - USE CACHING