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Successful Digital Content Strategy

Your business, content, and digital strategy - learn how to leverage success from one to build the others and repeat the cycle for measurable success. This presentation (from a lecture given at UArts in Feb '17) includes tactical tips and tools focused on digital strategies including SEO, content production, and content marketing.

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Successful
Digital
Content
Strategy
Successful Digital Content Strategy
Successful Digital Content Strategy
We’ll Be Covering
➔Online Content Narrative
➔Examples of Successful Digital
Content Strategy
➔Creating Online Content
◆ Text
◆ Images
◆ Video
➔Strategy for Your Online Content
2nd
Thursdays
Successful Digital Content Strategy
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Successful Digital Content Strategy

Editor's Notes

  1. Thank you all for coming and giving me some of your time. You’re showing up to learn, to do, and that’s more than most of your competition so you’re already a step ahead.
  2. I want to make this presentation useful, actionable. I’ll be sharing information but since most people learn by doing. You’re going to be answering questions and doing some things right here, today.
  3. For 1 on 1 consulting where we’ll go into your specific needs.
  4. Marketing your creative work - art, music, clothing Marketing a business - product, business, studio, lessons Just getting your business started, like earlies was doing anything for it in 2016? And how many 2-3 years? 4 or more years? - Thinks Kristen Wiig is hilarious?
  5. https://www.theatlantic.com/business/archive/2013/01/the-irrational-consumer-why-economics-is-dead-wrong-about-how-we-make-choices/267255/
  6. http://www.amberellaxo.com/artistbio/
  7. http://www.urbanoutfitters.com/urban/catalog/productdetail.jsp?id=41754961&category=A_MEDIA_IPHONE
  8. http://www.amberellaxo.com/artistbio/
  9. http://www.amberellaxo.com/artistbio/
  10. Brock Wetherup - Led the success of Pet360.com to be sold to PetSmart for $160 million in fall 2014. Now investor and CEO of Petcoach http://www.philly.com/philly/business/small_business/This-start-up-hopes-to-be-the-high-tech-answer-for-pet-owners-many-needs.html?mobi=true
  11. Tim Eads http://www.shopeads.com/about/
  12. If you want something you've never had. You have to do something you've never done. Thomas Jefferson
  13. Uncommon goods
  14. The Wedding Traveler
  15. J. Sonia Edwards http://thehumanresourcesolution.com/women-invest-retirement/
  16. Marian Dossou www.90secondcake.com
  17. https://www.garyvaynerchuk.com/using-only-snapchat-to-sell-real-estate/
  18. https://www.garyvaynerchuk.com/using-only-snapchat-to-sell-real-estate/
  19. http://www.conductor.com/blog/2014/07/organic-search-actually-responsible-64-web-traffic/
  20. If you want something you've never had. You have to do something you've never done. Thomas Jefferson
  21. If you want something you've never had. You have to do something you've never done. Thomas Jefferson
  22. If you want something you've never had. You have to do something you've never done. Thomas Jefferson