If you're regularly publishing content, you've probably heard about evergreen content at least once. Evergreen content is content that never goes out of date. It stays relevant and fresh — in other words, it is time-proof. Learn more about what it is, why your site needs it, and how it can impact your digital marketing campaign here. https://advdms.com/blog/evergreen-content-what-it-is-and-why-your-site-needs-it/

1. Evergreen Content: What It Is and
Why Your Site Needs It
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2. Do you know the secret for writing blogs that
earn backlinks from high domain authority
sites, rank for relevant keywords, and gain tons
of organic traffic over time?
Evergreen content is the answer.

3. If you’re involved with SEO or any digital
marketing campaign, you’ve probably heard of
or read about evergreen content at least once.
Digital marketing experts must have also told
you about the need to publish such content on
your website.

4. We’ve gathered the information you need to know
to learn more about what evergreen content is,
why your website needs to have it, and how it can
help your content marketing strategy.
Let’s get started.

5. What Is Evergreen Content?
If you have the question, “What is evergreen
content?” in mind, it is almost similar to SEO
content. However, evergreen content stays
relevant and fresh for many readers over time. In
other words, it is a lasting and sustainable form of
content.

6. If you’re wondering why it’s called evergreen, its
name comes from the evergreen plant,
symbolizing perpetual life. This plant has foliage
that stays green even after one growing season.
Similar to the said plant, evergreen content does
not go out of date.
Sure, all content is sustainable since they don’t
disappear on the internet unless deleted by the
publisher. But, what experts mean when they
describe one as “evergreen” is that it is time-
proof.

7. Articles About Fashion Trends
Blogs About Seasons and Holidays
Numerical Reports and Statistics
News Posts and Other Related Reports
What Evergreen Content is Not
To understand it better, take a look at these
examples of dated content that is not considered
evergreen:

8. Common Evergreen Content Formats
Now that you know what an evergreen post is
not, then what are examples of evergreen
content? While there are numerous types, the
most common formats include:

9. Checklists
Listicles
Buying Guides
Top Tips
How-To Guides

10. You have to keep in mind, though, that these are
just formats. Without a topic that stays relevant
over time, the blogs or articles you publish on your
website won’t be considered an evergreen post. If
you find a topic that you think will stay relevant for
decades, that’s considered a killer evergreen post.

11. Evergreen Content Examples
To give you evergreen content examples, here are
some topics that readers around the world are sure
to look for every time:

12. Different Ways to Eat Ice Cream
Different Ways to Cook Egg
How to Lose Weight in Six Months
Tips for Taking Care of Dogs
Parenting Tips
How to Save Money
How to Cook Steak

13. How to Create an Evergreen Post
Now that we’ve already discussed what evergreen
content is, what it is not, and some formats, it’s
time to get the real work done.
For your website to have time-proof content,
follow this process for creating evergreen posts:

14. 1. Come Up With Content Ideas
Every great content, whether evergreen or not,
starts with a thorough conceptualization. You
have to be on the lookout for ideas. So, if you’re
wondering how and where to start, here’s a guide:

15. Topic Research – There are many topic
research tools, such as SEMrush and Ahrefs,
that you can use. These tools will allow you to
identify topics relevant to your website,
specifically the products or services you offer.
When you gather ideas, keep in mind the
ones your audience will likely include in
searches.

16. Keyword Research – Once you find great
ideas for an article or a post, the next thing
you have to think about is how to make it
rank on search results. Using the right
keywords is the answer. The previously
mentioned tools can help you with keyword
research as well.

17. Search Intent – You also have to check for
the consistency of search intent behind the
keywords you find. Using the same tools, you
can check the ranking history of keywords to
see if the intent is clear. If it is, you can go
ahead and start planning how you will write
your content.

18. When it comes to coming up with ideas, check as
many evergreen content examples as you can.
Take your time to analyze their different
structures and writing styles to come up with a
better one.

19. 2. Plan Your Content
After finalizing your content’s ideas, topic, and
title, you can start planning its structure. This
stage is one of the trickiest parts as you have to
think of how you can put out the best content on
the internet. For sure, there are lots of competitors
trying to write an evergreen post. Some of them
may even be writing about the same topic, so
invest your time, effort, and resources to ensure
that you create content that stands out.

20. Internal Linking
On-Page SEO Elements (metadata, title tags,
headlines, and subheadings)
Images
Calls to Action
If there is existing content on the internet similar
to what you’re planning to put out, make sure that
you check the top-ranking ones. Create a better
content structure and take your time writing.
Additionally, don’t forget to prioritize the following:

21. 3. Promote Your Content
When creating evergreen content, the work does
not end after publishing. It would help if you had a
solid promotion strategy to ensure that it reaches
your audience. There are different practices and
techniques you can try, and some of which are:

22. Social Media Promotion
Link Building
Email Marketing
Content Marketing

23. How Does Evergreen Content Benefit Your SEO
Strategy?
The benefit of evergreen content is
straightforward. It drives audiences to your
website regularly. Since it is time-proof, the
number of organic traffic it gets doesn’t plummet
over time, with more audiences regularly visiting
your website, the higher the conversion rates.
Evergreen content alone is not enough to sustain
your website. You need to balance different types
of content to connect with all your audience.

24. If you need help regarding the content you want
to put out, Advanced Digital Media Services is
here to help you. We offer a wide array of services,
including content creation and SEO. Our writers,
graphic artists, and SEO specialists work hand in
hand to create different types of content that are
sure to thrive and stand the test of time. Contact
us today to learn more about how we can help
you!

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