Learn more at: www.blueshift.com Modern brands are running their marketing with AI. Brands like Amazon, Netflix, Udacity, Skillshare, BBC have all been making the shift to becoming an AI-Powered Brand. Find out the 5 characteristics that ALL modern AI-Powered Brands have. Brought to you by Blueshift.

1. WEBINAR: AI-Powered Marketing: featuring Skillshare
What is an AI-Powered Brand?
An AI-Powered Brand is a customer-obsessed
brand that uses modern-built AI technology in
their marketing to better understand and
communicate with their customers.

2. WEBINAR: AI-Powered Marketing: featuring Skillshare
Recognizing the
AI-Powered Brand
What are the 5 shared traits of AI-Powered Brands

3. WEBINAR: AI-Powered Marketing: featuring Skillshare
customer obsessed
They understand that their success begins
and ends with their customers.
1

4. WEBINAR: AI-Powered Marketing: featuring Skillshare
data centric
Customer Data is the power that drives
change and revenue for their brand…
having easy access to “living” data
throughout all of their campaigns is vital2

5. WEBINAR: AI-Powered Marketing: featuring Skillshare
early adopters
They don’t rely on legacy
technology and platforms just
because that’s what they have
always done… they adapt,
they look for new solutions to
their problems.
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6. WEBINAR: AI-Powered Marketing: featuring Skillshare
mix ai & marketing
They knew that AI was necessary
to help them scale, process, and
take action on their customer data
in order to stay competitive.4

7. WEBINAR: AI-Powered Marketing: featuring Skillshare
personalized experiences
They are cognizant of their channel mix, what
they send to their customers, and when… but
they understand that every customer is
different and must be treated as such.5

8. WEBINAR: AI-Powered Marketing: featuring Skillshare
The ROI of AI
33%higher
engagement
higher enrollment rate
89%
AI-Powered Email Personalization