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CONTENT DRIVEN MARKETING
0101 Who We Are
The Challenges We Solved
ThinkLogic As Your Partner
Our Clients
AGENDA STYLE
0102
0103
0104
Who We Are
We help B2B technology companies
grow by helping them generate leads, nurture, and
close deals through a smart, data-driven omnichannel approach
Market Experience Regional Reach
Top Quality Leads 90+ strong
10 years combined
experience in client, agency,
and publisher setups allow
us to craft marketing
strategies that really work.
We have handled successful
marketing campaigns in
South East Asia, India, Hong
Kong, and Australia
Our lead generation
methodology enables us to
generate top quality leads
for clients with above
industry conversion rates
With more than 90 highly
skilled marketing specialists,
we are able to handle simple
to complex marketing
strategies with positive
results
The Challenges
We Solve
BUYERS HAVE SPOKEN
Brands must be present
throughout the buyer’s
journey
60%
20%
19%
Of buyers want to
connect with a
salesperson during
the awareness stage
During decision stage
Wants to
connect
during the
consideration
stage
Branding and awareness in a non-
intrusive way
77%
Research before engaging with a brand
- HubSpot Research
64%
Of buyers consider online ads as
annoying and intrusive
- HubSpot AdBlock Plus research study, 2016
BUYERS HAVE SPOKEN
Today’s Market Landscape
01
Buyer behavior
Buyers now have more control than ever before
What brands need to do
Brands need to map their buyers' journey
and be present every step of the way
Marketers’ move
Marketers need to ensure buyers have a
positive experience with the brand in every
stage of the journey
Strategy
It's about being present at the right time with
the right content in the right format (3R)
02
03
04
The Buyer’s Journey
Awareness Consideration Decision
The Four Stages of Inbound
ATTRACT CONVERT CLOSE DELIGHT
Awareness Consideratio
n
Decisio
n
The Four Stages of Inbound
ATTRACT CONVERT CLOSE DELIGHT
Awareness Consideratio
n
Decisio
n
Displa
y
Blogs
Search
Social
Landing Page
Forms
Calls to
Action
Marketing
Automation
Telephone
Analytics
CRM
Social Monitoring
Surveys
Reports and
Analytics
Referral Incentives
ThinkLogic As
Your Partner
Our Solutions
Display
Advertising
SEO / SEM Dynamic Content
Ads
HubSpot
Marketing
Automation
Content
Marketing
Marketing
Consultancy &
Execution
Retargeting Web Design
Developmen
t
Telemarketin
g
Keyword
Research
Social Buyer Person Development Email Marketing
Partnership Strategy
• Develop buyer personas
• Goal setting
• Competitive analysis
• Market landscape
research
• Media strategy
development
• Media plan
• Activate marketing
vehicles
• Set targeting
parameters
• Set trackers
• Setup landing pages
• Setup calls to action
• Prepare reporting
templates
• Regular calls to
discuss campaign
development
• Optimize the better
performing vehicles
• Tweak as necessary
• Report tracking
• Continuous
strategy
development
• Turnover of leads
• Goal vs actual
• Asses what worked
and recommend to
use for next
campaign
• Plan base on
Plan Activate Optimize Measure Analyze
Our Clients
Our experience in the region
enables us to develop trust and
confidence with our clients.
From simple to complex
marketing requirements, we
make sure to exceed client’s
satisfaction by closely
monitoring every marketing
activity from start to finish.
Our Team

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ThinkLogic Marketing - Content Driven Marketing Presentation

  • 2. 0101 Who We Are The Challenges We Solved ThinkLogic As Your Partner Our Clients AGENDA STYLE 0102 0103 0104
  • 4. We help B2B technology companies grow by helping them generate leads, nurture, and close deals through a smart, data-driven omnichannel approach Market Experience Regional Reach Top Quality Leads 90+ strong 10 years combined experience in client, agency, and publisher setups allow us to craft marketing strategies that really work. We have handled successful marketing campaigns in South East Asia, India, Hong Kong, and Australia Our lead generation methodology enables us to generate top quality leads for clients with above industry conversion rates With more than 90 highly skilled marketing specialists, we are able to handle simple to complex marketing strategies with positive results
  • 6. BUYERS HAVE SPOKEN Brands must be present throughout the buyer’s journey 60% 20% 19% Of buyers want to connect with a salesperson during the awareness stage During decision stage Wants to connect during the consideration stage
  • 7. Branding and awareness in a non- intrusive way 77% Research before engaging with a brand - HubSpot Research 64% Of buyers consider online ads as annoying and intrusive - HubSpot AdBlock Plus research study, 2016 BUYERS HAVE SPOKEN
  • 8. Today’s Market Landscape 01 Buyer behavior Buyers now have more control than ever before What brands need to do Brands need to map their buyers' journey and be present every step of the way Marketers’ move Marketers need to ensure buyers have a positive experience with the brand in every stage of the journey Strategy It's about being present at the right time with the right content in the right format (3R) 02 03 04
  • 9. The Buyer’s Journey Awareness Consideration Decision
  • 10. The Four Stages of Inbound ATTRACT CONVERT CLOSE DELIGHT Awareness Consideratio n Decisio n
  • 11. The Four Stages of Inbound ATTRACT CONVERT CLOSE DELIGHT Awareness Consideratio n Decisio n Displa y Blogs Search Social Landing Page Forms Calls to Action Marketing Automation Telephone Analytics CRM Social Monitoring Surveys Reports and Analytics Referral Incentives
  • 13. Our Solutions Display Advertising SEO / SEM Dynamic Content Ads HubSpot Marketing Automation Content Marketing Marketing Consultancy & Execution Retargeting Web Design Developmen t Telemarketin g Keyword Research Social Buyer Person Development Email Marketing
  • 14. Partnership Strategy • Develop buyer personas • Goal setting • Competitive analysis • Market landscape research • Media strategy development • Media plan • Activate marketing vehicles • Set targeting parameters • Set trackers • Setup landing pages • Setup calls to action • Prepare reporting templates • Regular calls to discuss campaign development • Optimize the better performing vehicles • Tweak as necessary • Report tracking • Continuous strategy development • Turnover of leads • Goal vs actual • Asses what worked and recommend to use for next campaign • Plan base on Plan Activate Optimize Measure Analyze
  • 15. Our Clients Our experience in the region enables us to develop trust and confidence with our clients. From simple to complex marketing requirements, we make sure to exceed client’s satisfaction by closely monitoring every marketing activity from start to finish.