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Subscribed 2015: Identity Fuels Your Subscriber Journey

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If your buyers are subscribers, then your marketing strategy should be about engaging them for a lifetime. How should you structure your teams, programs, processes and content to engage and delight subscribers from the very first touch, through to various stages of adoption and ultimately, evangelism. Hear from marketing leaders with fast growing subscriber bases that are taking a fresh look at the traditional role of marketing.

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Subscribed 2015: Identity Fuels Your Subscriber Journey

  1. 1. Identity Fuels Your Subscriber Journey Dave Scott CMO, Gigya @scottonmktg #subscribed15
  2. 2. 3 What’s your priority on the marketing road map? #subscribed1
  3. 3. 4 What’s Your Objective? 1. 2. 3. #subscribed1
  4. 4. 5 The Big Mystery 1. 2. 3. #subscribed1
  5. 5. 6 Knowing Their Identity Keeps You From Guessing #subscribed1
  6. 6. 7 Excuses Current solution is good enough 1. 2. 3. Identity is optional Never knew you needed it #subscribed1
  7. 7. 8 How IT Solves Identity: 1. #subscribed1
  8. 8. 9 2.How IT Solves Identity: #subscribed1
  9. 9. 10 3.How IT Solves Identity: #subscribed1
  10. 10. 11 Why Strategies Fail 1. 2. 3. #subscribed1
  11. 11. 12 “Only 13% of CMOs feel confident that they are delivering a seamless experience” Oracle Marketing Cloud #subscribed1
  12. 12. 13 Without Identity With Identity Increased Engagement & Conversion IDENTITY BARRIER Data Capturing Email True 1:1 Relationship #subscribed1
  13. 13. 14 Increased Engagement & Conversion IDENTITY BARRIER Acquisition Without Identity With Identity Newsletter Signup True 1:1 Relationship #subscribed1
  14. 14. 15 Increased Engagement & Conversion IDENTITY BARRIER Targeting Without Identity With Identity Blind Marketing True 1:1 Relationship #subscribed1
  15. 15. 16 Increased Engagement & Conversion IDENTITY BARRIER Infrastructure Without Identity With Identity Multiple Profiles True 1:1 Relationship #subscribed1
  16. 16. Use Cases For Identity #subscribed1
  17. 17. 18 1. Unified subscriber view 1. 2. 3. #subscribed1
  18. 18. 19 2. Know you subscriber 1. 2. 3. #subscribed1
  19. 19. 20 3. Improves Marketing 1. 2. 3. #subscribed1
  20. 20. 21 4. Measure results 1. 2. 3. #subscribed1
  21. 21. 22 5. Secure user data 1. 2. 3. #subscribed1
  22. 22. Identity Driven Results #subscribed1
  23. 23. 24 Identity-Driven Results: 74% Increase in registration conversions #subscribed1
  24. 24. 25 9x Increase in repeat user logins #subscribed1
  25. 25. 26 92% Increase in commenting activity Identity-Driven Results: #subscribed1
  26. 26. 27 24% Increase in time spent on site #subscribed1
  27. 27. 28 50% Increase in site advertising revenue #subscribed1
  28. 28. 29 200% Improvement in ad targeting conversion rates #subscribed1
  29. 29. Case Studies #subscribed1
  30. 30. Medialaan: How Identity Increased Ad Revenue Couldn’t track user behavior on siteP Implemented Identity to encourage loginS 200% growth of registered usersR #subscribed1
  31. 31. Learn Liberty: How Identity Drove Personalization P S R Poor conversion rates across marketing efforts Used identity to personalize email outreach 152% increase in click through referral traffic #subscribed1
  32. 32. Forbes: How Identity Increased Conversions P S R Declining online subscriptions and poor site experience Implemented Identity to increasing registration and engagement 100% increase in newly registered users #subscribed1
  33. 33. About Gigya’s Identity Solution #subscribed1
  34. 34. 35 We enable companies to build better relationships by turning unknown users into known, loyal and engaged customers 1.5B consumers reached 700+ customers 46 countries 325 employees and growing #subscribed1
  35. 35. 36 CONNECT COLLECT CONVERT Gigya: Customer Identity Management Platform
  36. 36. 37 Media & Entertainment Consumer Products Ecommerce Travel & Leisure Education / Non-Profit Communications & Infrastructure Financial Services Healthcare 700 Global Enterprise Customers #subscribed1
  37. 37. 38 Ask Why? 1. 2. 3. #subscribed1

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