The document discusses Macy's department store and its strategies. It summarizes Macy's history of success, diverse products, and focus on customer loyalty. It then outlines Macy's strategies like excellent customer service, personalized shopping experiences through "My Macy's", targeting millennials through mobile apps and social media, and analyzing customer data. It discusses Macy's strengths, weaknesses, and expanding opportunities through new stores and overseas growth. Finally, it proposes digital strategies for Macy's like using QR codes, live chat, a free mobile app, and expanding online customer service.

1. Stacey Meyers
Kaylea Ables

2. • Continuous profit and
success
• One of the most well
known department
stores
• Integrating customer
loyalty and awareness

3. • Variety of products
allows a diverse group
of consumers
• Customer’s expect
good quality with a fair
price tag
• Individual target
market for each
specific brand
• Middle aged women
that are value
conscious

4. • Excellent customer
service to keep
clientele
• “My Macy’s”
proposition
• More personalized
shopping experience

5. • Mobile applications
and social media
platforms
• Targeting millennials
• Loyalty programs
• analytics and
performance
indicators
• Promotions and
discounts

6. • Strengths: Strong brand
equity, Bloomingdale’s
focus on an upscale
niche, and large
network of stores
• Weaknesses: declining
net profit
• Opportunities: New
stores, growth overseas
• Threats:
Competition, economic
downturn

7. • Store supply chain
• My Macy’s loyalty
program
• More digital trends

8. • Quick Response(QR)
Codes in current
coupons and
promotions
• Live chat to further
assist website
customers

9. • Existing marketing
tools just with more
digital
advancements
• Free mobile app
• Website on call
customer service
representatives

10. • Importance of keeping
consumer engaged
• Expand online
technological growth
• Innovative
advancement