This document discusses business coaching and becoming an AdviCoach business coach. It notes that 90% of small businesses will fail within 10 years due to lack of planning, unrealistic expectations, improper pricing, and unwillingness to address weaknesses. It then outlines the five main business dangers and differentiates between a consultant and coach. The document proceeds to describe the coaching process and system at AdviCoach, which involves setting goals and creating strategic plans. It highlights AdviCoach's success in the business coaching franchise market and benefits of joining their team. Finally, it lists qualifications needed to become an AdviCoach, which include a passion for helping people and a willingness to invest time upfront.