YOUR BUSINESS
     IS BASED ON
     UNTESTED
   ASSUMPTIONS
         WE HELP YOU
      STRESS TEST THEM

DAVID ROBSON & ANDREW PRIESTLEY
A GREAT IDEA


• Most business owners start
 with an idea for a business
 which they assume will
 work.

• FACT: 80%  of startups fail
 within the first 12 months
YOU NEED A PLAN


• Just
     about everyone
 recommends a
 business plan.

• FACT: 93%  of businesses
 do not have a written
 business plan. * RBS 2011
A GOOD INVESTMENT
•A business plan is typically
 written to obtain bank
 finance.

• FACT: Banks  assess your
 'business plan' as a risk
 not as an investment which
 is why they secure the loan
 against an asset i.e., your
 home.
YOUR PLAN 'SHOULD' WORK

•A business plan provides
 realistic projections for profit
 and growth.

• FACT: Most business plans
 are based on assumptions
 that are almost always
 unstated and untested.
IT CAN'T GO WRONG

•A     business plan identifies
    strengths and weaknesses
    and opportunities and
    threats.

•    FACT: Most of the things
    that go wrong are not
    identified in a business
    plan ... but are 'obvious' in
    hindsight.
HOW DOES A VC
     LOOK AT YOUR BUSINESS?
•A     venture capitalist looks
    at your business VERY
    differently to the way
    a bank does.

•    FACT: 99% of businesses
    that seek VC funding
    fail to do so
LOOK AT YOUR BUSINESS
       THE WAY WE DO
• Yourbusiness is almost
 certainly based on
 unstated and untested
 assumptions.

• We offer a methodology that
 shows you how to identify
 and stress test everything
 you are assuming to be true
 about your business.
HIGH SPEED STRATEGY
• You can perform a focused
  90 minute high speed strategic
  audit that helps you clearly
  explore 8 of the top factors that
  WILL impact the success of your
  business.

• Itis ideal if you want a very clear
  picture of your current and
  projected strategy.
WHAT WE LOOK FOR
  Set aside 90 minutes to get CLEAR and DETAILED answers to these 8 questions


      1. How clear is                    2. What problem is our
     our business idea?                  customer trying to solve?

 3. Who exactly is on our              4. How do we know there is
     operating team?                      a market for our idea?

                                         6. How do we know our
5. What do we actually sell?
                                         business is worth doing?

7. What infrastructure                   8. What systems and
    is actually required?              processes are critical to the
                                         success of our business?
THE 80 DAY STRATEGY
• The80 day programme
 (16 weeks) enables you to
 methodically clarify your business
 concept, test all the underlying
 assumptions and devise a plan
 worth implementing.

• The 16 week programme*
 is based on a commitment of
 30 minutes per day.
 *Success in 80 Days is available in DIY or Mentored versions.
SUCCESS IN 80 DAYS
         Part 1                           Part 2                          Part 3

Business orientation Business modelling                             Create a plan
  and information     and opportunity                                  worth
     gathering            mapping                                   implementing

                                 Stress test and cross            Operations and
   *Destination                   check assumptions.           management processes
      Vehicle                                                      and controls
     Territory                         Draw out
       Team                          opportunities                Business ‘scorecard’
                                     and problems                  and ‘dashboard’

    *The Destination activity: For the next 2 weeks, schedule 30 minutes a day
to clearly describe your business ideally and exactly as you want it. (Solo or team activity.)
SUITABLE FOR

• The High Speed
 Strategic Audit and
 Success in 80 Days
 programme are ideal
 start-ups and highly
 recommended for
 established businesses that
 are under-performing.
Interested?

www.successin80days.com

Untested business assumptions

  • 1.
    YOUR BUSINESS IS BASED ON UNTESTED ASSUMPTIONS WE HELP YOU STRESS TEST THEM DAVID ROBSON & ANDREW PRIESTLEY
  • 2.
    A GREAT IDEA •Most business owners start with an idea for a business which they assume will work. • FACT: 80% of startups fail within the first 12 months
  • 3.
    YOU NEED APLAN • Just about everyone recommends a business plan. • FACT: 93% of businesses do not have a written business plan. * RBS 2011
  • 4.
    A GOOD INVESTMENT •Abusiness plan is typically written to obtain bank finance. • FACT: Banks assess your 'business plan' as a risk not as an investment which is why they secure the loan against an asset i.e., your home.
  • 5.
    YOUR PLAN 'SHOULD'WORK •A business plan provides realistic projections for profit and growth. • FACT: Most business plans are based on assumptions that are almost always unstated and untested.
  • 6.
    IT CAN'T GOWRONG •A business plan identifies strengths and weaknesses and opportunities and threats. • FACT: Most of the things that go wrong are not identified in a business plan ... but are 'obvious' in hindsight.
  • 7.
    HOW DOES AVC LOOK AT YOUR BUSINESS? •A venture capitalist looks at your business VERY differently to the way a bank does. • FACT: 99% of businesses that seek VC funding fail to do so
  • 8.
    LOOK AT YOURBUSINESS THE WAY WE DO • Yourbusiness is almost certainly based on unstated and untested assumptions. • We offer a methodology that shows you how to identify and stress test everything you are assuming to be true about your business.
  • 9.
    HIGH SPEED STRATEGY •You can perform a focused 90 minute high speed strategic audit that helps you clearly explore 8 of the top factors that WILL impact the success of your business. • Itis ideal if you want a very clear picture of your current and projected strategy.
  • 10.
    WHAT WE LOOKFOR Set aside 90 minutes to get CLEAR and DETAILED answers to these 8 questions 1. How clear is 2. What problem is our our business idea? customer trying to solve? 3. Who exactly is on our 4. How do we know there is operating team? a market for our idea? 6. How do we know our 5. What do we actually sell? business is worth doing? 7. What infrastructure 8. What systems and is actually required? processes are critical to the success of our business?
  • 11.
    THE 80 DAYSTRATEGY • The80 day programme (16 weeks) enables you to methodically clarify your business concept, test all the underlying assumptions and devise a plan worth implementing. • The 16 week programme* is based on a commitment of 30 minutes per day. *Success in 80 Days is available in DIY or Mentored versions.
  • 12.
    SUCCESS IN 80DAYS Part 1 Part 2 Part 3 Business orientation Business modelling Create a plan and information and opportunity worth gathering mapping implementing Stress test and cross Operations and *Destination check assumptions. management processes Vehicle and controls Territory Draw out Team opportunities Business ‘scorecard’ and problems and ‘dashboard’ *The Destination activity: For the next 2 weeks, schedule 30 minutes a day to clearly describe your business ideally and exactly as you want it. (Solo or team activity.)
  • 13.
    SUITABLE FOR • TheHigh Speed Strategic Audit and Success in 80 Days programme are ideal start-ups and highly recommended for established businesses that are under-performing.
  • 14.

Editor's Notes