Your business is probably based on assumptions that are unstated and untested that are most likely inhibiting growth, profit and performance. Recommended if you are a business startup or an established business that is under-performing. Includes two strategic activities that will positively impact your business.

1. YOUR BUSINESS
IS BASED ON
UNTESTED
ASSUMPTIONS
WE HELP YOU
STRESS TEST THEM
DAVID ROBSON & ANDREW PRIESTLEY

2. A GREAT IDEA
• Most business owners start
with an idea for a business
which they assume will
work.
• FACT: 80% of startups fail
within the first 12 months

3. YOU NEED A PLAN
• Just
about everyone
recommends a
business plan.
• FACT: 93% of businesses
do not have a written
business plan. * RBS 2011

4. A GOOD INVESTMENT
•A business plan is typically
written to obtain bank
finance.
• FACT: Banks assess your
'business plan' as a risk
not as an investment which
is why they secure the loan
against an asset i.e., your
home.

5. YOUR PLAN 'SHOULD' WORK
•A business plan provides
realistic projections for profit
and growth.
• FACT: Most business plans
are based on assumptions
that are almost always
unstated and untested.

6. IT CAN'T GO WRONG
•A business plan identifies
strengths and weaknesses
and opportunities and
threats.
• FACT: Most of the things
that go wrong are not
identified in a business
plan ... but are 'obvious' in
hindsight.

7. HOW DOES A VC
LOOK AT YOUR BUSINESS?
•A venture capitalist looks
at your business VERY
differently to the way
a bank does.
• FACT: 99% of businesses
that seek VC funding
fail to do so

8. LOOK AT YOUR BUSINESS
THE WAY WE DO
• Yourbusiness is almost
certainly based on
unstated and untested
assumptions.
• We offer a methodology that
shows you how to identify
and stress test everything
you are assuming to be true
about your business.

9. HIGH SPEED STRATEGY
• You can perform a focused
90 minute high speed strategic
audit that helps you clearly
explore 8 of the top factors that
WILL impact the success of your
business.
• Itis ideal if you want a very clear
picture of your current and
projected strategy.

10. WHAT WE LOOK FOR
Set aside 90 minutes to get CLEAR and DETAILED answers to these 8 questions
1. How clear is 2. What problem is our
our business idea? customer trying to solve?
3. Who exactly is on our 4. How do we know there is
operating team? a market for our idea?
6. How do we know our
5. What do we actually sell?
business is worth doing?
7. What infrastructure 8. What systems and
is actually required? processes are critical to the
success of our business?

11. THE 80 DAY STRATEGY
• The80 day programme
(16 weeks) enables you to
methodically clarify your business
concept, test all the underlying
assumptions and devise a plan
worth implementing.
• The 16 week programme*
is based on a commitment of
30 minutes per day.
*Success in 80 Days is available in DIY or Mentored versions.

12. SUCCESS IN 80 DAYS
Part 1 Part 2 Part 3
Business orientation Business modelling Create a plan
and information and opportunity worth
gathering mapping implementing
Stress test and cross Operations and
*Destination check assumptions. management processes
Vehicle and controls
Territory Draw out
Team opportunities Business ‘scorecard’
and problems and ‘dashboard’
*The Destination activity: For the next 2 weeks, schedule 30 minutes a day
to clearly describe your business ideally and exactly as you want it. (Solo or team activity.)

13. SUITABLE FOR
• The High Speed
Strategic Audit and
Success in 80 Days
programme are ideal
start-ups and highly
recommended for
established businesses that
are under-performing.

14. Interested?
www.successin80days.com