1. “65% of a company’s business comes from existing
customers, and it costs five times as much to attract a new
customer than to keep an existing one satisfied.”
-- Gartner.
SALESNAIR
KEY ACCOUNT
MANAGEMENT
TRAINING
PROGRAM
Grow your existing accounts
Salesnair’s Key Account Development Training Program ensures
your sales team has a systemic account development process that
generate consistent and repeatable business.
Expand Existing
Account
Communicate
value
Find new buying
centers
Questioning skills
to surface
opportunities
SALESNAIR
T3 Garden Vista, New
Town, Kolkata -
700135
www.salesnair.net
nair@salesnair.net
+91 905 121 4981
Benefits

2. Salesnair’s Key Account Management Training Program
Training Program Overview
Most business generate 80% of their revenue through 20% of their existing
accounts, Hence Key Account Management skills are very critical to retain and
expand existing Key Accounts.
In Salesnair’s Key Account Management Training Program your sales team will
acquire critical skills and techniques to make your Key Account Management a
great success.
Training Program Objective
In this training program your sales team will learn, how to:
 Create account development plan that generates repeatable business,
revenue growth, strengthen relationship and overall account growth.
 Develop effective Key account management strategies to retain,
penetrating and growth key accounts
 Implement key account management process that provides a systematic
guideline to actions and approach required to generate opportunities to
expand existing accounts.
 Executive level conversation skills to discover value that resonate with
customer needs and pain.
 Collaborative account development strategy to create compelling value
proposition with internal team to present new capabilities to existing
clients.
 Monitor the account development strategic impact and success, to
determine way to improve the strategy or realign your approach to achieve
projected growth objective.
Our Approach
We there no one solution that fits to the needs of all, hence we customize our
training program to improve selling skills, knowledge and performance. Our
training methodology for effective learning experience and higher results:
 Need Analysis: We start by accessing current team’s skill level and
potential, then we customize our training program to provide you
measureable results.
 Knowledge Sharing: Relevant content that maps with your industry, skill
development relevant to your sales complexity, we develop scenario and
situation based application.
 Activity based learning: Activities support leaning while doing, role plays
clear the concepts and practice newly acquired skills.
 Implementation excellence: We work with you team to implement concept
and skills acquired in the train to reflect on the job performance. Ongoing
support and development are provided for implementation excellence.
Maximize cross-
sales, up-sales,
and account
growth
Avoid the most
common mistakes
Learn, what top
performers do
Prioritize accounts
based
opportunities
Proven method
and process for
growing accounts
SALESNAIR
T3 Garden Vista, New
Town, Kolkata -
700135
www.salesnair.net
nair@salesnair.net
+91 905 121 4981
Take the first step in improving your key account management and grow your existing accounts. Call us at + 91 905-121-
4981, send us an email or fill out our contact form to learn how we can help you achieve accelerate your sales growth.