SlideShare a Scribd company logo
Brand vision to Action: Aligin & energize your team David Taylor  Founder & Managing Partner
What we do ,[object Object],[object Object]
Teams we’ve coached ,[object Object]
Conventional consultancy ,[object Object],[object Object],Founders/Partners Directors Managers
Coaching network = no factory ,[object Object],[object Object],Founders/Partners Directors Managers
Ideas-centric company ,[object Object]
Coaching, not consulting  “ Building strategy & innovation  with  you, not  for  you” ,[object Object],[object Object],[object Object],[object Object],Your team ,[object Object],[object Object],[object Object],[object Object],Brand coach
“ Dreamworks” team: flexible, fast, best in class Trends Semiotics Stimulus Qualitative  Quantitative Omnibus studies Marketing capability Internal engagement
brandgym coaches ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Core belief: “brand-led  business ” ,[object Object],Brand-led Business Brand as “image wrapper”
“ Sizzle”  and  “Sausage”  “ SAUSAGE”:  Real people 24 hours a day, text alerts before going overdrawn “ SIZZLE”: Cool black, modern, aspirational, intelligent humour
Our process: vision + invention loop ,[object Object],VISION ACTION CRAFT INVENT INSIGHT

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Brand Vision to Action

  • 1. Brand vision to Action: Aligin & energize your team David Taylor Founder & Managing Partner
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8. “ Dreamworks” team: flexible, fast, best in class Trends Semiotics Stimulus Qualitative Quantitative Omnibus studies Marketing capability Internal engagement
  • 9.
  • 10.
  • 11. “ Sizzle” and “Sausage” “ SAUSAGE”: Real people 24 hours a day, text alerts before going overdrawn “ SIZZLE”: Cool black, modern, aspirational, intelligent humour
  • 12.