Brand vision to Action provides coaching services to help ambitious brand and marketing teams achieve their goals. They work with teams to inspire a vision for the brand and create action plans to realize growth. Brand vision to Action is led by experienced brand coaches and takes an ideas-centric approach, focusing on research, development and co-creation with client teams. Their process involves bringing a brand vision to life through an ongoing loop of innovation and marketing idea generation.

1. Brand vision to Action: Aligin & energize your team David Taylor Founder & Managing Partner

2. What we do Energise and focus teams to help them achieve their brand & business ambitions One service: inspiring vision and action plans to turn it into growth

3. Teams we’ve coached Ambitious teams with the capacity to make change happen, including big corporate brands

4. Conventional consultancy As partners (at Added Value), 50%+ of our time was on “managing the factory” We left to spend all our time on branding and marketing Founders/Partners Directors Managers

5. Coaching network = no factory Coaches with 15-20 years experience Working on 2-3 projects at a time Founders/Partners Directors Managers

6. Ideas-centric company No management = time for R&D

7. Coaching, not consulting “ Building strategy & innovation with you, not for you” Category & brand expertise Selecting/leading the team Co-creation & ownership of strategy Implementing the action plan Your team “ Mental sparring partner” Brand vision experience on 100+ projects, across sectors Process design: team journies to build energy Facilitation Brand coach

8. “ Dreamworks” team: flexible, fast, best in class Trends Semiotics Stimulus Qualitative Quantitative Omnibus studies Marketing capability Internal engagement

9. brandgym coaches David Taylor P&G INSEAD/ McKinsey Founder/MD Added Value France brandgym since 2000: leads brand vision Bass guitarist and novel writer David Nichols OC&C MD Added Value UK brandgym since 2005: leads invention Writer and producer of musicals Diego Kerner Marketing at Diageo, Coke Global Marketing Director for Cadbury brandgym since 2004: leads 360 insight Martial arts expert and psychology student

10. Core belief: “brand-led business ” Helping you change your business, not your logo Brand-led Business Brand as “image wrapper”

11. “ Sizzle” and “Sausage” “ SAUSAGE”: Real people 24 hours a day, text alerts before going overdrawn “ SIZZLE”: Cool black, modern, aspirational, intelligent humour

12. Our process: vision + invention loop Bring the vision to life with innovation and marketing ideas: Vision to Action VISION ACTION CRAFT INVENT INSIGHT