A promotional package markets a film to audiences since companies cannot directly reach customers. The Hobbit trailer emphasizes the scale of the adventure through music and scenes that preview grand armies and epic confrontations. It encourages viewers to see the film as the last time to visit Middle Earth. The poster contrasts light and dark to set a dark tone and show a battle of good versus evil, emphasizing the film will be an action fantasy through drawn swords and costumes.

2.  A promotional package is the way in which a
film is marketed to audiences. Since companies
are unable to go to customers and attempt to
make them see the movie. As a result, the film’s
promotion does this for them.

3. https://www.youtube.com/watch?v=6W7RutRghXY
The trailer for The Hobbit opens up on a picture of the main cast
standing with the sunlight behind them and on a cliff,
emphasising their importance in the story as they immediately
catch the reader’s eye. The music emphasises the scale of the
adventure by playing low noted when our main characters are
shown on screen and the epic spectacles and locations that they
will visit. The trailer then shows us what will happen in the movie
by showing the grand armies and the epic confrontations that will
happen in this film, all the while the words #ONELASTTIME is
written at the bottom in order to make the watchers want to see
the film as it will be the last time that they are able to got to
Middle Earth.

4. The dark images of
the background
contrasts with the
title, the titular
character and the
release date.
Important
information
concerning the film
is delivered to the
audience while
also differentiating
the text and images
for the audience.
Dark background creates
a dark tone for the film
and the light/dark
imagery shown at the
side of the poster show
that this is a battle
between good and pure
evil.
The burning
ground,
emphasises
the violence
in the world
in which this
character
inhabits. This
is further
emphasised
by the fact
that main
characters are
shown with
their
weapons
drawn.

5. The swords
drawn in
this film
emphasise
that the film
will be an
action film
and the
clothes
worn by the
characters
emphasises
the fact that
this film
will be a
fantasy
film.
The fact that the main character is wearing
bright blue clothes emphasises that he is the
main character as he immediately captures the
audience’s attention.
The fact that the
magazine shows the
central character of its
cover kneeling in front
of another character
emphasises the fact
that the kneeling
character is a servant
to the character
standing directly
behind him.

6.  http://www.thehobbit.com/
 The army shown in the background emphasises the epic scale of
the film and the leader of said army’s head is larger than anything
else in order to emphasise that he is the most important character
in said army and its leader. As well as this, the tagline of ‘The
Defining Chapter’ emphasises that this film will be the film with
all of the epic battles and confrontations that have been building
up for the last two Hobbit films.

7.  The third Hobbit film’s entire promotional
package is based around the epic scale that it
claims to have and the battles that it shows. As
well as this, the film is attempting to say that
this will also probably be the last time that we
visit Middle Earth or at least Peter Jackson’s
version of it.