This trailer analysis document discusses the purpose, content, and target audience of the movie trailer for "Get Hard". The purpose of the trailer is to give viewers a snippet of the movie and influence their decision to watch it. It uses various camera shots and transitions to introduce the characters, Kevin Hart and Will Ferrell, and show scenes from different locations that set up the storyline about a rich man who needs to be trained for prison. The target audience for this comedy trailer is primarily males aged 15-25, as well as groups D and E, as it aims to appeal to those interested in comedy films.

1. Trailer Analysis
Get Hard
Purpose
The purpose of this trailer is to show people a snippet of what the movie is like. It is making
people develop the opinion whether this will be a good movie when it comes out or not. It
also makes them think of a decision whether they should go to the cinemas on the day that it
comes out to watch it.
The video is appealing to the audience by putting some of the good parts into the movie and
also introducing the characters involved and telling them what one character has and what
one character wants.
This film trailer is to promote the actual film and to also generate more income from people
attending the cinema to watch it.
Genre
The genre of the trailer is a promotional video. This trailer is nearly about 3 minutes long.
This trailer is on various websites, promoting the movie throughout the World Wide Web.
Content
There are a lot of camera shots used within the trailer. There are so many transitions from
wide shots, to mid shots and to close up shots as well and also two shots of two different
characters.
The dialogue of the trailer was scripted to suit the brief storyline of the trailer of what the
movie is about.
The scenes are set in different locations. One location is in a car park, where one character
is cleaning the other character’s car. That location has been selected because people who
work in businesses (in which one of the characters does) are likely to park within a car park.
Another scene is set inside the house. This is maybe to show the success of one of the main
characters.
The characters used and that are involved in the movie are Kevin Hart and Will Ferrell. They
are two known famous individuals for comedy. In a way this will attract more people to the
actual movie because these are the two main characters.
Meaning & Target Audience
This trailer’s purpose is to promote the actual film; to tell people to come and to watch it
because it may be a film worth to watch.
The meaning of this trailer is a taster of what the storyline is about. As people can see, it is
about a rich person called James King (Will Ferrell) who is arrested for fraud and has 30
days till he goes to a maximum security prison and he has to be trained to ‘survive’ in it by
Darnell Lewis (Kevin Hart).

2. There may be themes hidden within this trailer, which may be carried out throughout the
whole of the movie. Themes that may be involved would be Progression, Power and many
more.
The target audience that this was aimed at were people who liked comedy films, which are
normally a young audience aged 15-25 years. The gender that this movie is more likely to
appeal to is males because males are more likely to watch comedy depending on the sense
of humour they have. The socio economic group that this movie would aim at is more likely
Group E, where groups such as students and the unemployed live in. also it would aim at
higher groups such as Group D, which are groups such as community workers.